AMS Field Marketing Manager

📌 Core Information

🔹 Job Title: AMS Field Marketing Manager

🔹 Company: Diligent Corporation

🔹 Location: Sidi Amer El Hadi, Rabat-Salé-Kénitra, Morocco

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing campaigns to drive leads and pipeline
• Collaborating with cross-functional teams, including sales and sales development
• Analyzing campaign outcomes and using data to inform future planning
• Working with marketing automation tools and Salesforce.com

ASSUMPTION: This role requires a strong understanding of B2B marketing, with a focus on demand generation and lead nurturing. The ideal candidate will have experience in a tech environment and be comfortable using marketing automation tools and Salesforce.com.

📋 Key Responsibilities

✅ Executing events and managing event logistics for governance products

✅ Developing a strong understanding of the market, buyers, pain points, and key buying triggers

✅ Creating and executing demand generation campaigns, including webinars, events, outbound, and nurture campaigns

✅ Partnering with sales and sales development to deliver on revenue accountability and provide clear lines of communication

✅ Analyzing campaign outcomes and using insights to inform future planning

ASSUMPTION: The role involves a mix of strategic planning and tactical execution. The ideal candidate will be comfortable working independently and in a team environment, with a strong attention to detail and a data-driven mindset.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of B2B marketing experience, preferably in a tech environment

Required Skills:

• Proven experience with marketing automation (preferably Marketo) and Salesforce.com
• Excellent copywriting skills, with the ability to create compelling content that speaks to customer pain points
• Strong project management skills, with the ability to manage multiple projects simultaneously
• Proven ability to analyze data and use it to make data-driven decisions
• Excellent communication and collaboration skills

Preferred Skills:

• Experience with event planning and management
• Fluency in Arabic and/or French

ASSUMPTION: While not explicitly stated, proficiency in Arabic and/or French may be beneficial for this role, given the location and target market.

💰 Compensation & Benefits

Salary Range: $90,000 - $100,000 USD per year

Benefits:

• Flexible work environment
• Comprehensive health benefits
• Generous time off policy
• Wellness programs

Working Hours: Full-time, with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 4+ years of experience in a tech environment. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on governance, risk, and compliance (GRC) SaaS solutions

Company Size: 1,001-5,000 employees, with a global presence and offices in multiple locations

Founded: Diligent was founded in 2001 and has since grown to become the global leader in modern governance

Company Description:

• Diligent created the modern governance movement and empowers leaders with technology, insights, and connections to drive greater impact and accountability
• The company serves over 1 million users from more than 25,000 customers around the globe
• Diligent offers a flexible work environment, global days of service, comprehensive health benefits, and wellness programs

Company Specialties:

• Governance
• Analytics
• Insights
• Collaboration Solutions
• Entity Management
• Board Portal Solutions
• GRC
• Compliance
• Audit
• Risk
• ERM

Company Website: http://www.diligent.com

ASSUMPTION: Diligent is a global leader in its industry, with a strong focus on innovation and customer success. The company values creativity, collaboration, and diversity, and offers a range of benefits to support employee well-being and work-life balance.

📊 Role Analysis

Career Level: Mid-level marketing professional with 4+ years of experience in B2B marketing, preferably in a tech environment

Reporting Structure: The AMS Field Marketing Manager will report directly to the Americas Governance Marketing Team

Work Arrangement: This role offers flexible work arrangements, including remote work options

Growth Opportunities:

• Advancement to a senior marketing role within the company
• Expansion of responsibilities to include additional regions or product lines
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: Diligent offers a range of growth opportunities for employees who demonstrate strong performance and a commitment to the company's mission and values.

🌍 Location & Work Environment

Office Type: Diligent's office in Sidi Amer El Hadi, Morocco, is a modern, collaborative workspace with a focus on employee well-being and comfort

Office Location(s): 61 W 23rd St, 4th Floor, New York, NY 10010, US; 980 Howe Street, Suite 1300, Vancouver, BC V6Z 0C8, CA; 25 Dock Rd, Galway, Ireland H91 AK1V, US

Geographic Context:

• The office is located in the Rabat-Salé-Kénitra region of Morocco, with easy access to public transportation and nearby amenities
• The region is known for its rich cultural heritage and historical sites, as well as its vibrant food and arts scenes
• The office is situated in a modern, mixed-use development with nearby shopping, dining, and entertainment options

Work Schedule: The work schedule for this role is flexible, with core hours of 9:00 AM to 5:00 PM local time

ASSUMPTION: The office environment at Diligent is designed to foster collaboration, creativity, and productivity. The company offers a range of benefits and perks to support employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the director of marketing

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and reporting
• Project management and event planning
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Provide specific examples of your experience with marketing automation tools and Salesforce.com
• Demonstrate your understanding of the company's products and target market

ATS Keywords: B2B marketing, demand generation, lead nurturing, marketing automation, Salesforce.com, event planning, campaign development, data analysis

ASSUMPTION: The application process for this role is likely to be competitive, given the company's strong reputation and the attractive benefits package. Applicants should take the time to tailor their application materials and prepare thoroughly for the interview process.

🛠️ Tools & Technologies

• Marketo
• Salesforce.com
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: The ideal candidate will have experience with Marketo and Salesforce.com, as well as proficiency in Microsoft Office Suite and Google Workspace.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Innovation
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and flexible

Self-Assessment Questions:

• How do you approach developing and executing integrated marketing campaigns?
• Can you provide an example of a time when you used data to inform your marketing strategy?
• How do you prioritize and manage multiple projects simultaneously?

ASSUMPTION: Diligent values creativity, collaboration, and innovation, and seeks candidates who are passionate about driving impact and making a positive difference in the world.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events and conferences
• The work can be fast-paced and demanding, with tight deadlines and high expectations
• The role may require working with stakeholders across multiple time zones
• The role may require proficiency in Arabic and/or French, depending on the target market

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects and priorities effectively.

📈 Similar Roles Comparison

• This role is similar to a Field Marketing Manager role in a tech company, with a focus on demand generation and lead nurturing
• However, this role is unique in its focus on the Americas Governance market and the company's comprehensive, marketing-enabled sales development methodology
• Career progression in this role may lead to opportunities in senior marketing roles or expanded responsibilities across additional regions or product lines

ASSUMPTION: This role offers a unique opportunity to work in a specific market and contribute to the company's growth and success in a meaningful way.

📝 Sample Projects

• Developing and executing a webinar series to educate customers on the latest trends and best practices in governance, risk, and compliance
• Planning and executing a product launch event to showcase the company's latest innovations and features
• Creating and implementing a lead nurturing campaign to engage prospects and drive pipeline growth

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the AMS Field Marketing Manager may be responsible for, and are not exhaustive or prescriptive.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns and initiatives?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and the team they will be working with, and to demonstrate their interest and engagement in the hiring process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview process by researching the company, its products, and its target market
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.