Analista de Marketing

📌 Core Information

🔹 Job Title: Analista de Marketing

🔹 Company: Scania

🔹 Location: Bogotá, Colombia

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Coordinating Scania's presence at events and exhibitions
• Supporting the planning and execution of marketing campaigns
• Managing Scania's social media presence and increasing engagement
• Updating the company's website and microsites with relevant content
• Liaising with clients and concessionaires through digital channels
• Ensuring the timely execution of promotional activities

ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to work effectively in a team environment. Proficiency in Spanish is essential, while intermediate English proficiency is desirable.

📋 Key Responsibilities

✅ Coordinate Scania's presence in fairs, exhibitions, and BTL events

✅ Support the planning and execution of marketing campaigns in digital and traditional media

✅ Manage Scania's social media presence, increasing reach and interaction

✅ Update the institutional website and microsites with relevant and up-to-date content

✅ Draft and distribute press information to improve the brand's visibility

✅ Maintain fluid communication with clients and concessionaires through digital channels

✅ Ensure the timely execution of the company's promotional activity calendar

ASSUMPTION: This role requires strong communication skills, both written and verbal, as well as the ability to work under pressure and meet deadlines.

🎯 Required Qualifications

Education: Professional training (or in progress) in Communication Social, Marketing, Publicity, or related fields

Experience: At least 1 year of experience in events, BTL campaigns, and public relations

Required Skills:

• Knowledge of social media, digital media, and web platforms
• Basic knowledge of graphic design tools (Adobe Suite is desirable)
• Excellent writing, customer service, and teamwork skills
• Strong organizational, planning, and result-oriented skills

Preferred Skills:

• Intermediate English proficiency

ASSUMPTION: Candidates with experience in the automotive industry or related fields may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is not specified. However, according to Glassdoor, the average salary for a Marketing Analyst in Colombia is approximately COP 2,500,000 - 4,000,000 per month. This role may fall within this range, depending on experience and qualifications.

Benefits:

• Opportunity to work in a global company with a strong brand
• Potential for professional growth and development
• Dynamic and collaborative work environment

Working Hours: Full-time, Monday to Friday, 8:00 AM to 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: Salary and benefits information is not provided in the job listing. The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Scania is a leading provider of transport solutions, including trucks, buses, and engines for industrial and marine applications. The company operates in over 100 countries and has been in business for over 125 years.

Company Size: Scania is a large, multinational corporation with over 50,000 employees worldwide. This size offers opportunities for career growth and development, as well as a diverse and inclusive work environment.

Founded: Scania was founded in 1891 and has a rich history of innovation and sustainability in the transport industry.

Company Description:

• Scania is committed to sustainable transport solutions, focusing on efficiency, safety, and the environment
• The company offers a wide range of products and services, including trucks, buses, engines, and financial services
• Scania's success is built on its strong brand, innovative technology, and customer focus

Company Specialties:

• Trucks and buses
• Engines for industrial and marine applications
• Financial services
• Transport solutions and services

Company Website: http://www.scania.com/nl/nl/home.html

ASSUMPTION: Scania's global presence and extensive product portfolio offer opportunities for career growth and development in various areas of the business.

📊 Role Analysis

Career Level: This role is an entry-level position in the marketing department, offering an opportunity to gain experience in marketing communications, event coordination, and digital media management.

Reporting Structure: The Marketing Analyst reports directly to the Marketing Manager and works closely with other marketing and communications professionals within the organization.

Work Arrangement: This is an on-site, full-time position. However, Scania offers flexible work arrangements, including remote work and part-time options, depending on the role and individual needs.

Growth Opportunities:

• Advancement to senior marketing roles within the organization
• Expansion into other areas of the business, such as product management or sales
• International assignments and career development opportunities within Scania's global network

ASSUMPTION: Successful candidates in this role may have opportunities for career progression within Scania's marketing department or other areas of the business, depending on their performance and the organization's needs.

🌍 Location & Work Environment

Office Type: Scania's Bogotá office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): Scania Colombia S.A.S., Calle 100 # 19-35, Bogotá, Colombia

Geographic Context:

• Bogotá is the capital and largest city of Colombia, with a population of over 8 million people
• The city is known for its vibrant culture, historic sites, and diverse neighborhoods
• Bogotá offers a range of housing options, from modern apartments to traditional colonial homes

Work Schedule: The work schedule for this role is Monday to Friday, from 8:00 AM to 5:00 PM, with a 1-hour lunch break. Scania offers flexible work arrangements, including remote work and part-time options, depending on the role and individual needs.

ASSUMPTION: Living and working in Bogotá offers a unique blend of urban and cultural experiences, with a vibrant nightlife, diverse food scene, and numerous historical and natural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team
• Background check and offer

Key Assessment Areas:

• Communication skills and language proficiency
• Marketing and event coordination experience
• Digital media management and social media skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Scania's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Scania's business and marketing strategies
• Prepare examples of your work in marketing communications, event coordination, and digital media management
• Research Scania's company culture and values to ensure a strong fit

ATS Keywords: Marketing, Communications, Event Coordination, Digital Media, Social Media, Public Relations, Customer Service, Teamwork, Organization, Planning, Results Orientation, Graphic Design, English Proficiency

ASSUMPTION: Scania's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the organization's needs.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Content management systems (CMS) and web platforms
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools and technologies is desirable, but not always required. Training and support will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Responsibility
• Proactivity
• Teamwork
• Sustainability

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and responsive to change
• Customer-focused and committed to excellence

Self-Assessment Questions:

• How do you demonstrate customer focus in your daily work?
• Can you provide an example of a time when you worked collaboratively with a team to achieve a common goal?
• How do you stay organized and manage your time effectively when faced with multiple priorities and deadlines?

ASSUMPTION: Scania values diversity and inclusion, seeking candidates who can contribute to a positive and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced and dynamic environment
• Adapting to changes in marketing strategies and priorities
• Dealing with the pressure of meeting client expectations and deadlines

ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a results-oriented mindset.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Communications Specialist, with a focus on event coordination and digital media management
• In the automotive industry, this role may involve working closely with sales and product management teams to develop and execute marketing strategies
• Career progression in this role may lead to senior marketing positions, such as Marketing Manager or Marketing Director

ASSUMPTION: This role offers a unique opportunity to gain experience in marketing communications, event coordination, and digital media management within a global organization.

📝 Sample Projects

• Planning and executing a successful marketing event or campaign
• Developing and implementing a social media strategy to increase engagement and reach
• Creating and distributing press releases and other marketing materials to improve brand visibility
• Managing the company's website and microsites to ensure relevant and up-to-date content

ASSUMPTION: These projects are designed to showcase the candidate's skills and experience in marketing communications, event coordination, and digital media management.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Scania support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Scania measure the success of its marketing campaigns, and how will my performance be evaluated?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, as well as demonstrate their interest and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Scania careers website
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your work in marketing communications, event coordination, and digital media management
• Research Scania's company culture and values to ensure a strong fit
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.