📌 Core Information
🔹 Job Title: Analista de Marketing de App Sênior
🔹 Company: Experian
🔹 Location: São Paulo, SP, Brazil
🔹 Job Type: Full-time
🔹 Category: Information Services
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Launching, maintaining, and growing the App-PME
- Collaborating with product and technology teams
- Overseeing app performance metrics
- Enhancing user experience
- Participating in sales reports and project meetings
ASSUMPTION: This role requires a balance of technical and marketing skills, with a strong focus on data analysis and user experience.
📋 Key Responsibilities
✅ Collaborate with product and technology teams to ensure the app follows necessary standards
✅ Work with media and marketing teams to set up campaigns for launch and sustainability
✅ Monitor and analyze app numbers, including downloads, engagement, revenue, and margin
✅ Create organic engagement opportunities without compromising user experience
✅ Ensure users have the best app experience
✅ Participate in sales reports and project meetings
ASSUMPTION: The role may evolve based on the app's performance and market demands.
🎯 Required Qualifications
Education: Completed degree
Experience: At least 3 years of proven experience in the digital market, particularly with apps
Required Skills:
- Analytical skills
- App experience
- Digital market experience
- Customer journey tracking
- Analytics tools knowledge (preferably Adobe)
- Product development interaction
- Campaign setup
- Engagement generation
- User experience improvement
- Sales reporting
- Team collaboration
- Results orientation
- Problem-solving
- Innovation
- Communication
- Project management
Preferred Skills:
ASSUMPTION: Candidates with experience in the financial services industry may have an advantage.
💰 Compensation & Benefits
Salary Range: Based on market research, the estimated salary range for this role in São Paulo is R$ 8,000 - R$ 15,000 per month. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Diverse and inclusive work environment
- Recognition as a Great Place to Work
- Opportunities for professional growth
- Competitive salary and benefits package
Working Hours: Full-time (40 hours per week), with flexible hours based on project needs
ASSUMPTION: The salary range is an estimate based on market data and may vary based on individual performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Experian is a global leader in data and analytics, providing insights and solutions to support better decisions.
Company Size: Experian has 22,000 employees worldwide and is one of the largest data and analytics companies globally.
Founded: Experian was founded in 1960 and has been operating in Brazil since 1965.
Company Description:
- Experian is a data and analytics company that helps businesses and consumers make better decisions
- The company operates in 32 countries and has a strong presence in Brazil
- Experian offers a range of services, including credit scoring, fraud prevention, and marketing services
Company Specialties:
- Credit scoring and analytics
- Fraud prevention and detection
- Marketing services and data-driven insights
- Business and consumer data solutions
Company Website: www.serasaexperian.com.br
ASSUMPTION: Experian's global presence and expertise in data and analytics make it an attractive employer for professionals seeking international career opportunities.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the PME Digital Channel Manager
Work Arrangement: On-site, with flexible hours based on project needs
Growth Opportunities:
- Advancement to a management or leadership role within the digital marketing team
- Expansion into other areas of the business, such as product development or data analytics
- Opportunities for international assignments or relocation
ASSUMPTION: The role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology
Office Location(s): São Paulo, SP, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a population of over 12 million people
- The city is a major financial and economic hub, with a diverse and vibrant culture
- São Paulo is known for its robust job market, with opportunities in various industries
Work Schedule: Full-time (40 hours per week), with flexible hours based on project needs
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Final decision and offer
Key Assessment Areas:
- Technical skills and knowledge
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in your resume
- Tailor your cover letter to the specific role and company
- Prepare for behavioral and situational interview questions
- Research the company and its products or services to demonstrate your interest and knowledge
ATS Keywords: App-PME, digital marketing, analytics, user experience, campaign setup, engagement generation, sales reporting, project management, team collaboration, results orientation, problem-solving, innovation, communication
ASSUMPTION: The application process may vary based on the specific needs of the hiring manager or department.
🛠️ Tools & Technologies
- Analytics tools (preferably Adobe)
- App development and management platforms
- Marketing automation and campaign management tools
- Project management software
ASSUMPTION: The specific tools and technologies used may vary based on the needs of the role and the company.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Accountable
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Results-focused
Self-Assessment Questions:
- How do you ensure that user experience is not compromised when generating organic engagement?
- Can you describe a time when you had to collaborate with multiple teams to achieve a common goal?
- How do you approach problem-solving and decision-making in a fast-paced environment?
ASSUMPTION: Candidates who demonstrate a strong alignment with Experian's values and work style will be more likely to succeed in the role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines
- Working in a fast-paced and dynamic environment
- Collaborating with diverse teams and stakeholders
- Adapting to changes in the market and business needs
ASSUMPTION: The role may present challenges related to time management, communication, and adaptability.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or App Marketing Specialist, but with a stronger focus on analytics and user experience
- In the Brazilian market, Experian is a well-established and respected company, offering opportunities for growth and development
- Career progression may include moving into management or leadership roles, or expanding into other areas of the business
ASSUMPTION: The role offers unique opportunities for growth and development within the company and the broader market.
📝 Sample Projects
- Developing and implementing a user engagement strategy for the App-PME
- Analyzing app performance data to identify trends and opportunities for improvement
- Collaborating with product and technology teams to enhance app functionality and user experience
ASSUMPTION: The specific projects and responsibilities may vary based on the needs of the role and the company.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall digital marketing strategy for the PME channel?
- Can you describe the team structure and dynamics within the digital marketing department?
- How does Experian support the growth and development of its employees?
- What are the most significant challenges facing the App-PME, and how can this role address them?
- How does Experian foster a culture of innovation and collaboration?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Experian careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for the interview by researching the company and practicing common interview questions
- Follow up with the hiring manager or HR representative within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
