Analista de Marketing Digital y Producto

📌 Core Information

🔹 Job Title: Analista de Marketing Digital y Producto

🔹 Company: Nexum Consulting

🔹 Location: Montevideo, Uruguay

🔹 Job Type: Full-time, Hybrid (1 day remote per week)

🔹 Category: Marketing

🔹 Date Posted: July 29, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Designing content strategies and schedules for social media and commercial actions
• Analyzing marketing metrics and participating in the creation of digital products
• Optimizing profiles in social media and Google Business
• Documenting product functionalities and manuals

ASSUMPTION: This role requires a strong understanding of digital marketing strategies and tools, as well as the ability to analyze and interpret data.

📋 Key Responsibilities

✅ Designing and executing content strategies and schedules for social media and commercial actions

✅ Analyzing marketing metrics and product performance

✅ Optimizing profiles in social media and Google Business

✅ Participating in the creation of digital products and features

✅ Documenting product functionalities and manuals

✅ Conducting market research and analyzing competitors

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work collaboratively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 1 year of experience in digital marketing or a related field

Required Skills:

• Advanced knowledge of content management and advertising tools (LinkedIn, Meta Business, Meta Ads, Google Ads, Mailing)
• Solid knowledge of Google Analytics
• Strong analytical and problem-solving skills
• Excellent communication and teamwork skills

Preferred Skills:

• Knowledge of UX/UI or product design
• Fluency in English

ASSUMPTION: Candidates with a strong academic background and relevant work experience will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $25,000 and $35,000 USD per year, based on industry standards for entry-level marketing roles in Uruguay.

Benefits:

• Competitive benefits package
• Flexible work arrangement (1 day remote per week)
• Opportunities for professional growth and development

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Nexum Consulting is a business consulting and services company, specializing in digital transformation and innovation.

Company Size: Nexum Consulting is a small company with 11-50 employees, providing a collaborative and agile work environment.

Founded: Nexum Consulting was founded in 2022, making it a relatively new and growing company.

Company Description:

• Nexum Consulting focuses on helping businesses adapt to the digital age through innovative solutions and strategies
• The company values innovation, learning, and collaboration
• Nexum Consulting offers a competitive benefits package and opportunities for professional growth

Company Specialties:

• Digital transformation
• Innovation consulting
• Digital marketing

Company Website: nexumconsultingsea.com

ASSUMPTION: Nexum Consulting's small size and focus on innovation make it an attractive option for candidates seeking a dynamic and collaborative work environment.

📊 Role Analysis

Career Level: Entry-level (0-2 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Hybrid (1 day remote per week)

Growth Opportunities:

• On-the-job training and professional development opportunities
• Potential for career advancement as the company grows

ASSUMPTION: This role offers excellent opportunities for professional growth and development in a dynamic and innovative environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Montevideo, Uruguay

Geographic Context:

• Montevideo is the capital and largest city of Uruguay, with a population of approximately 1.3 million people
• The city is known for its vibrant cultural scene, historic architecture, and beautiful beaches
• Uruguay is a bilingual country, with Spanish and Portuguese widely spoken

Work Schedule: Full-time (40 hours per week), with flexible hours and the opportunity to work remotely one day per week

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the Marketing Manager
• Final decision and job offer

Key Assessment Areas:

• Digital marketing skills and knowledge
• Analytical and problem-solving skills
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Demonstrate your understanding of digital marketing strategies and tools
• Showcase your analytical and problem-solving skills through examples
• Prepare questions to ask the interviewer about the company and the role

ATS Keywords: Digital Marketing, Content Strategy, Social Media, Google Analytics, Product Documentation, Market Research

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant skills and experience for this role.

🛠️ Tools & Technologies

• LinkedIn
• Meta Business
• Meta Ads
• Google Ads
• Mailing
• Google Analytics

ASSUMPTION: Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Learning
• Collaboration

Work Style:

• Agile and dynamic
• Collaborative and team-oriented
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong desire to learn and grow professionally?

ASSUMPTION: Candidates who are comfortable working in a dynamic, collaborative environment and are eager to learn and grow will be well-suited for this role.

⚠️ Potential Challenges

• This role requires strong analytical skills and the ability to work with data
• Candidates may need to adapt to a fast-paced, dynamic work environment
• The role may require occasional work outside of regular business hours

ASSUMPTION: Applicants should carefully consider these potential challenges and ensure they are a good fit for their skills and preferences.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or a Marketing Coordinator position
• However, this role places a stronger emphasis on product documentation and market research
• Career progression may include roles such as Senior Marketing Analyst or Marketing Manager

ASSUMPTION: Applicants should research similar roles and consider how this position aligns with their career goals.

📝 Sample Projects

• Developing a content strategy for a new product launch
• Conducting market research and analyzing competitors for a marketing campaign
• Documenting product features and creating user manuals

ASSUMPTION: These sample projects provide a sense of the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional growth and development in this role?
• How does the company support work-life balance for its employees?
• What is the company's approach to innovation and staying ahead of industry trends?

ASSUMPTION: Applicants should prepare thoughtful questions to ask the interviewer to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience
• Prepare for the interview by researching the company and the role, and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.