📌 Core Information
🔹 Job Title: Analista de Marketing Estratégico
🔹 Company: Dentegra
🔹 Location: Benito Juarez, Ciudad de México (Hybrid)
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-05
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing area in digital campaigns, events, and content management
- Designing graphics materials using tools like Canva
- Coordinating events and activations, and collaborating with external partners
- Analyzing campaign performance and providing reports
- Contributing to content planning and maintaining digital platforms
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on execution and attention to detail.
📋 Key Responsibilities
✅ Support in the execution and follow-up of digital campaigns on platforms like Meta Ads, social media, and email marketing
✅ Design graphics materials for various channels using tools like Canva
✅ Coordinate and provide logistical support for events and brand activations
✅ Research trends, audiences, benchmarks, and improvement opportunities in marketing strategies
✅ Collaborate with external agencies, media, and providers to ensure campaign execution
✅ Prepare performance reports and results of campaigns
✅ Keep digital platforms up-to-date and support content planning
✅ Assist commercial areas with materials to support sales and public relations
ASSUMPTION: This role involves a mix of creative and analytical tasks, with a focus on execution and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communication, or a related field
Experience: 1-2 years in marketing, advertising, or communication
Required Skills:
- Proficient in social media, Excel, Office, PPT, Meta Business Suite, and digital measurement tools
- Strong analytical skills and customer orientation
- Effective communication and results-driven approach
Preferred Skills:
- Experience with Canva or similar graphic design tools
- Knowledge of the insurance industry
ASSUMPTION: While not explicitly stated, proficiency in Spanish is likely required for this role due to the job description and company location.
💰 Compensation & Benefits
Salary Range: Based on industry standards for entry-level marketing roles in Mexico City, the estimated salary range is MXN 25,000 - 35,000 per month.
Benefits:
- Diversity, Equity, and Inclusion focus
- Opportunities for growth and professional development
- Competitive benefits package (not specified)
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Dentegra is an insurance company specializing in dental and vision care, with a focus on customer-centric solutions and a strong network of dentists and opticians.
Company Size: Dentegra has 201-500 employees, providing a medium-sized company environment with opportunities for growth and collaboration.
Founded: Dentegra was founded in 2007 and has since grown to become a leading provider of dental and vision insurance in Mexico.
Company Description:
- Dentegra offers a wide range of insurance plans for individuals, families, and businesses
- The company focuses on providing high-quality dental and vision care through its extensive network of providers
- Dentegra is committed to diversity, equity, and inclusion in its hiring practices
Company Specialties:
- Dental insurance
- Vision insurance
- Employee benefits
- Individual and family plans
- Network of dentists and opticians
Company Website: https://www.dentegra.com.mx
ASSUMPTION: Dentegra's focus on diversity, equity, and inclusion suggests a strong commitment to fostering an inclusive work environment.
📊 Role Analysis
Career Level: This role is an entry-level position, providing an opportunity for recent graduates or early-career professionals to gain experience in marketing and insurance.
Reporting Structure: The Analista de Marketing Estratégico will report directly to the marketing department and may collaborate with other departments, such as sales and public relations.
Work Arrangement: This role is on-site or hybrid, with the option to work from the company's offices in Benito Juarez, Ciudad de México, or remotely as needed.
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expansion of responsibilities based on performance and company growth
- Potential opportunities in related fields, such as sales or product management
ASSUMPTION: Dentegra's focus on growth and professional development suggests opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Dentegra's offices are regional hubs, providing a collaborative and dynamic work environment with opportunities for interaction and learning.
Office Location(s): Benito Juarez, Ciudad de México
Geographic Context:
- Benito Juarez is a bustling neighborhood in Ciudad de México, offering a mix of urban and suburban living
- The area is well-connected by public transportation, with easy access to major highways and attractions
- Ciudad de México is the capital and largest city in Mexico, providing ample opportunities for cultural, social, and professional growth
Work Schedule: Full-time (40 hours/week), with the possibility of flexible hours or remote work arrangements.
ASSUMPTION: Dentegra's hybrid work arrangement suggests a commitment to work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Job offer and onboarding
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Creativity and innovation in marketing strategies
- Communication and interpersonal skills
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Dentegra's mission and values in your application materials
- Prepare examples of your previous work, such as marketing campaigns or graphic design projects
- Research the insurance industry and Dentegra's competitors to showcase your knowledge and insights
ATS Keywords: Marketing, Advertising, Communication, Social Media, Excel, Office, PPT, Digital Measurement, Customer Orientation, Data Analysis, Effective Communication, Results Orientation, Dental Insurance, Vision Insurance, Insurance Industry
ASSUMPTION: Dentegra's application process may vary depending on the role and the candidate's qualifications.
🛠️ Tools & Technologies
- Canva or similar graphic design tools
- Social media platforms (Meta Ads, Facebook, Instagram, etc.)
- Email marketing platforms (not specified)
- Digital measurement tools (Google Analytics, Facebook Insights, etc.)
- Office suite (Microsoft Office, Google Workspace, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Dentegra's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and ethical behavior
- Diversity, equity, and inclusion
Work Style:
- Dynamic and fast-paced work environment
- Opportunities for growth and professional development
- Collaborative and supportive team culture
- Focus on work-life balance
Self-Assessment Questions:
- How do you align with Dentegra's commitment to diversity, equity, and inclusion?
- How comfortable are you working in a hybrid or remote work arrangement?
- How well do you thrive in a dynamic and fast-paced work environment?
ASSUMPTION: Dentegra's commitment to diversity, equity, and inclusion suggests a strong focus on fostering an inclusive work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced work environment
- Adapting to changes in marketing strategies and industry trends
- Collaborating effectively with external partners and stakeholders
- Navigating a large and growing organization with opportunities for career advancement
ASSUMPTION: Dentegra's focus on growth and professional development may present challenges in terms of managing multiple projects and navigating a large organization.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Assistant position in other industries
- However, the insurance industry-specific context may require additional knowledge of the industry and its regulations
- Career progression may differ from other marketing roles, with opportunities for specialization in insurance marketing
ASSUMPTION: Dentegra's focus on the insurance industry may present unique challenges and opportunities compared to other marketing roles.
📝 Sample Projects
- Planning and executing a social media campaign to promote a new dental insurance plan
- Designing graphics materials for an event or marketing campaign, using tools like Canva
- Analyzing campaign performance and preparing a report to present to stakeholders
ASSUMPTION: Dentegra's focus on customer-centric marketing and innovation suggests a strong emphasis on creative and analytical projects.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy and organization structure?
- What opportunities are there for professional development and growth within the company?
- How does Dentegra support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: Dentegra's focus on growth and professional development suggests opportunities for career advancement within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your previous work, such as marketing campaigns or graphic design projects
- Research the insurance industry and Dentegra's competitors to showcase your knowledge and insights
- Follow up with the hiring manager one week after your final interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
