Analista de Marketing I

📌 Core Information

🔹 Job Title: Analista de Marketing I

🔹 Company: Johnson Controls

🔹 Location: Lapa de Baixo, São Paulo, Brazil

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Acting as a Customer Marketing Lead for ADT, focusing on customer experience and retention
• Analyzing customer data to propose strategies that enhance customer experience and marketing actions
• Managing relationships between internal teams and external agencies for marketing projects
• Creating targeted marketing campaigns using CRM tools and other platforms

ASSUMPTION: This role requires a strong focus on customer-centric marketing and data analysis to drive effective marketing strategies.

📋 Key Responsibilities

✅ Analyze customer marketing data and actions to understand performance and identify improvement opportunities

✅ Develop and implement a marketing plan focused on customer retention and perceived value

✅ Manage relationships with internal teams and external agencies for marketing projects

✅ Create targeted marketing campaigns using CRM tools and other platforms (e.g., Google, Facebook, WhatsApp, email)

✅ Collaborate with international marketing specialists to learn and apply best practices

✅ Participate in educational programs to develop skills in CRM (SalesForce) and marketing automation (Eloqua)

ASSUMPTION: This role involves a mix of data analysis, project management, and creative campaign development.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in customer marketing or a related field

Required Skills:

• Customer marketing and customer profiling experience
• Data analysis skills, with a focus on customer data
• CRM (SalesForce) and marketing automation (Eloqua) proficiency
• Project management skills
• Strong interpersonal and communication skills
• Creativity and adaptability

Preferred Skills:

• Experience with CRM data analysis and marketing campaign execution
• Bilingual in English and Spanish (intermediate level)

ASSUMPTION: While not explicitly stated, a bachelor's degree in a relevant field is assumed to be required for this role.

💰 Compensation & Benefits

Salary Range: Based on market research, the estimated salary range for an entry-level marketing analyst in Brazil is R$ 3,000 - R$ 5,000 per month. However, the company has not provided specific salary information for this role.

Benefits:

• Vale-Refeição (R$ 40.00/day)
• Vale Transporte
• Plano de Saúde (Sul-America) with 20% co-participation
• Plano Odontológico (Sul-America) fully covered by the company
• Seguro de Vida (MetLife)
• Desconto em Farmácias
• Benefícios de final de ano
• Empréstimo consignado
• Treinamento contínuo
• Plano de Carreira

Working Hours: Monday to Friday, 9:00 AM to 7:00 PM

ASSUMPTION: The salary range is estimated based on market research, as the company has not provided specific salary information for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Johnson Controls operates in the industrial machinery manufacturing industry, focusing on building automation, fire and hazard protection, and HVAC systems.

Company Size: Johnson Controls is a large corporation with over 10,000 employees globally. This size offers opportunities for growth and collaboration with diverse teams.

Founded: Johnson Controls was founded in 1885 and has since grown into a global leader in smart, healthy, and sustainable buildings.

Company Description:

• Johnson Controls delivers the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing, and beyond through OpenBlue, its comprehensive digital offering.
• The company offers the world's largest portfolio of building technology and software as well as service solutions from some of the most trusted names in the industry.
• Johnson Controls is committed to reimagining the performance of buildings to serve people, places, and the planet.

Company Specialties:

• Engineering
• Manufacturing Operations
• Sales
• Building Automation
• Fire & Hazard Protection
• Industrial Refrigeration
• HVAC
• Security
• Sustainability

Company Website: http://www.johnsoncontrols.com

ASSUMPTION: Johnson Controls is a well-established company with a strong global presence and a focus on sustainability and innovation in the building automation industry.

📊 Role Analysis

Career Level: This role is an entry-level position, offering an opportunity to gain experience in customer marketing and data analysis within a large corporation.

Reporting Structure: The role reports directly to the Marketing Manager for ADT.

Work Arrangement: This is an on-site, full-time position with standard working hours from Monday to Friday, 9:00 AM to 7:00 PM.

Growth Opportunities:

• Developing skills in CRM (SalesForce) and marketing automation (Eloqua) through educational programs
• Gaining international exposure by collaborating with marketing specialists from Europe and North America
• Advancing within the marketing department or exploring other opportunities within the company

ASSUMPTION: This role offers growth opportunities through skill development, international collaboration, and potential career advancement within the company.

🌍 Location & Work Environment

Office Type: The role is based at the Johnson Controls office in Lapa de Baixo, São Paulo.

Office Location(s): Lapa de Baixo, São Paulo, Brazil

Geographic Context:

• The office is located in the Lapa de Baixo neighborhood of São Paulo, offering easy access to public transportation and nearby amenities.
• São Paulo is the largest city in Brazil and the Americas, with a diverse cultural scene and numerous employment opportunities.
• The city experiences a tropical savanna climate, with warm and humid weather year-round.

Work Schedule: Monday to Friday, 9:00 AM to 7:00 PM, with a one-hour lunch break

ASSUMPTION: The work environment is primarily on-site, with standard working hours and a one-hour lunch break.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Customer marketing and data analysis skills
• CRM (SalesForce) and marketing automation (Eloqua) proficiency
• Project management skills
• Interpersonal and communication skills
• Creativity and adaptability

Application Tips:

• Highlight relevant customer marketing and data analysis experience in your resume
• Tailor your cover letter to emphasize your interest in customer-centric marketing and data-driven decision-making
• Prepare examples of marketing campaigns or projects that demonstrate your skills and achievements
• Follow up with the hiring manager after your interview to express your continued interest in the role

ATS Keywords: Customer Marketing, Data Analysis, CRM, Marketing Campaigns, Project Management, Interpersonal Skills, Creativity, Adaptability, Customer Experience, Customer Retention

ASSUMPTION: The application process may involve multiple interviews and assessments to evaluate the candidate's skills and cultural fit.

🛠️ Tools & Technologies

• CRM (SalesForce)
• Marketing automation (Eloqua)
• Google Ads
• Facebook Ads
• WhatsApp Business
• Email marketing platforms

ASSUMPTION: The role requires proficiency in CRM (SalesForce) and marketing automation (Eloqua), as well as familiarity with other marketing tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer focus
• Innovation
• Performance
• Teamwork

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Customer-centric and focused on delivering results

Self-Assessment Questions:

• How do you approach analyzing customer data to identify trends and opportunities?
• Can you describe a time when you had to manage relationships with multiple stakeholders to complete a project?
• How do you stay organized and manage your time when working on multiple projects simultaneously?

ASSUMPTION: Johnson Controls values a collaborative, data-driven, and customer-focused work environment, with a strong emphasis on teamwork and performance.

⚠️ Potential Challenges

• The role may require working with large datasets and complex marketing campaigns, which can be challenging for entry-level candidates
• The work environment may be fast-paced and dynamic, requiring strong adaptability and time management skills
• The role may involve collaborating with international teams, which can present communication and cultural challenges
• The company is a large corporation, which can sometimes lead to bureaucracy and slower decision-making processes

ASSUMPTION: While the role offers many opportunities for growth and learning, it also presents challenges that candidates should be prepared to face.

📈 Similar Roles Comparison

• This role focuses on customer marketing and data analysis, whereas related roles may focus on other aspects of marketing, such as product marketing or brand management
• The role requires proficiency in CRM (SalesForce) and marketing automation (Eloqua), which may not be required for all marketing roles
• This role offers opportunities for growth through skill development, international collaboration, and potential career advancement within the company

ASSUMPTION: While this role shares some similarities with other marketing roles, it has unique aspects that set it apart and offer specific growth opportunities.

📝 Sample Projects

• Developing a customer retention marketing plan based on data analysis and customer insights
• Creating targeted marketing campaigns using CRM tools and other platforms to promote a new product or service
• Managing relationships with internal teams and external agencies to execute a large-scale marketing project

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the role, providing candidates with a better understanding of the day-to-day tasks and expectations.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing department?
• How does the company support the professional development and growth of its employees?
• Can you provide an example of a successful customer marketing campaign that the company has executed recently?
• How does the company measure the success of its customer marketing efforts, and how would this role contribute to those metrics?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make a more informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume to highlight your customer marketing and data analysis experience and skills
• Write a cover letter that emphasizes your interest in customer-centric marketing and data-driven decision-making
• Prepare examples of marketing campaigns or projects that demonstrate your skills and achievements
• Follow up with the hiring manager after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.