📌 Core Information
🔹 Job Title: Analista de Marketing III (Engajamento)
🔹 Company: isaac
🔹 Location: São Paulo, SP, Brazil
🔹 Job Type: Full-time, Remote OK
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Executing and evolving marketing strategies for client schools' engagement, retention, and delight
- Operationalizing marketing campaigns and actions based on schools' main journeys
- Developing commercial support materials in partnership with client success consultants
- Monitoring initiative results and collaborating with various departments for alignment with business objectives
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work autonomously and collaboratively with multiple teams.
📋 Key Responsibilities
✅ Execute and evolve the marketing strategy focused on engagement, retention, and delighting client schools
✅ Construct and operationalize the marketing campaign calendar based on schools' main journeys
✅ Develop commercial support materials in partnership with client success consultants
✅ Monitor initiative results, focusing on campaign performance, school engagement, and applicable learnings
✅ Collaborate with various departments to ensure all deliveries are aligned with the strategy and business objectives
ASSUMPTION: This role involves a high degree of autonomy, requiring strong project management and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communication, Administration, or related fields
Experience: Solid experience in customer engagement marketing, with a focus on retention and churn prevention
Required Skills:
- Proven experience in marketing strategies and campaign management
- Strong analytical skills and data interpretation
- Project management and organizational skills
- Excellent communication and collaboration skills
- Fluency in Portuguese (B2 level or above)
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the education sector
- Fluency in English (B2 level or above)
ASSUMPTION: Candidates with experience in customer success, account management, or similar roles may also be considered.
💰 Compensation & Benefits
Salary Range: R$6,000 - R$8,000 per month (based on experience and market standards for mid-level marketing roles in São Paulo)
Benefits:
- Meal assistance (Flash flexível - R$40,50/day)
- Home office assistance (R$200,00)
- Health and dental plan (Sulamérica, no monthly fee and copayment)
- Extended maternity leave (180 days) and paternity leave (30 days)
- Childcare assistance for parents with children up to 6 years old
- Health care partnership (Wellhub - Gympass)
- Education incentive - partnerships with various educational institutions
- Corporate education platform (ArcoLab)
- Discounts on airfare and accommodations
- Flexible vacation (15 days of vacation can be taken in advance after 6 months)
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on market standards for mid-level marketing roles in São Paulo. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Fintech and Edtech, focusing on financial solutions for educational institutions
Company Size: Medium (501-1,000 employees), offering a dynamic and collaborative work environment
Founded: 2020, with a mission to facilitate financial management for educational institutions and increase access to education
Company Description:
- isaac is the leading financial and management platform for education, offering revenue guarantees and flexible payment options for families
- The company aims to simplify financial management, allowing institutions to focus on their educational mission and achieve their goals
- isaac has helped over 2,000 institutions, guaranteeing over R$5 billion in tuition fees, and increasing enrollment by 9% in partner schools
Company Specialties:
- Fintech and Edtech solutions
- Financial services for educational institutions
- Technology and education management
Company Website: isaac.com.br
ASSUMPTION: isaac is a rapidly growing company with a strong focus on innovation and data-driven decision-making.
📊 Role Analysis
Career Level: Mid-level (Analista de Marketing III)
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various departments, including Product, Creation, Events, and Content
Work Arrangement: Full-time, with remote work options and flexible hours
Growth Opportunities:
- Progression to senior marketing roles, such as Gerente de Marketing or Supervisor de Marketing
- Expansion into other areas of the business, such as Product or Sales
- International opportunities, as isaac continues to grow and expand its reach
ASSUMPTION: This role offers significant growth potential, as isaac is a rapidly growing company with a strong focus on internal mobility and career development.
🌍 Location & Work Environment
Office Type: Hybrid (remote work and on-site collaboration)
Office Location(s): São Paulo, SP, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a vibrant cultural scene and numerous entertainment options
- The city offers a diverse range of neighborhoods, each with its unique characteristics and amenities
- São Paulo has a subtropical climate, with mild winters and warm summers
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The work environment at isaac is dynamic, collaborative, and data-driven, with a strong focus on innovation and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Marketing Manager or a senior team member
- Final interview with the Marketing Manager or another senior leader
Key Assessment Areas:
- Marketing strategy and campaign management skills
- Analytical skills and data interpretation
- Project management and organizational skills
- Communication and collaboration skills
- Cultural fit and alignment with isaac's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy and campaign management skills, as well as your analytical and project management abilities
- Demonstrate your understanding of isaac's mission and values in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively with multiple teams
ATS Keywords: Marketing strategy, campaign management, customer engagement, data analysis, project management, collaboration, retention, churn prevention
ASSUMPTION: The interview process at isaac is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used at isaac may vary depending on the role and team, but the company places a strong emphasis on data-driven decision-making and continuous improvement.
👔 Cultural Fit Considerations
Company Values:
- Autonomy: isaac encourages employees to take ownership of their work and make data-driven decisions
- Collaboration: isaac fosters a collaborative work environment, with a strong focus on cross-functional teamwork and knowledge-sharing
- Innovation: isaac values creativity, experimentation, and continuous learning, with a strong emphasis on data-driven decision-making
Work Style:
- Dynamic and fast-paced, with a strong focus on results and continuous improvement
- Collaborative and data-driven, with a strong emphasis on cross-functional teamwork and knowledge-sharing
- Flexible and adaptable, with a strong emphasis on resilience and problem-solving
Self-Assessment Questions:
- How do you approach marketing strategy and campaign management in a dynamic and fast-paced environment?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or priorities?
- How do you collaborate with multiple teams and stakeholders to ensure alignment with business objectives and deliver high-quality results?
ASSUMPTION: isaac values employees who are autonomous, collaborative, and innovative, with a strong focus on data-driven decision-making and continuous improvement.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and initiatives simultaneously, requiring strong project management and organizational skills
- Working in a dynamic and fast-paced environment, with a strong focus on results and continuous improvement
- Collaborating with multiple teams and stakeholders, requiring strong communication and collaboration skills
- Adapting to changes in the work environment or priorities, requiring resilience and adaptability
ASSUMPTION: These challenges are inherent to the role and the company's dynamic and fast-paced work environment. Successful candidates will possess strong project management, communication, and collaboration skills, as well as the ability to adapt to change and thrive in a results-driven environment.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on customer engagement, retention, and churn prevention, with a focus on data-driven decision-making and continuous improvement
- In the education sector, isaac's focus on financial solutions and access to education sets it apart from traditional educational institutions and other Edtech companies
- Career progression in this role may involve expanding into other areas of the business, such as Product or Sales, or taking on more senior marketing roles, such as Gerente de Marketing or Supervisor de Marketing
ASSUMPTION: This role offers unique opportunities for growth and development, as isaac is a rapidly growing company with a strong focus on innovation and continuous improvement.
📝 Sample Projects
- Developing and executing a marketing campaign to improve client school retention and reduce churn
- Analyzing campaign performance data to identify trends and make data-driven recommendations for improvement
- Collaborating with cross-functional teams to create commercial support materials that drive client engagement and delight
ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and results-focused nature of the role, with a strong emphasis on continuous improvement and innovation.
❓ Key Questions to Ask During Interview
- How does isaac support the professional development and growth of its employees?
- Can you describe the company's approach to cross-functional teamwork and collaboration?
- How does isaac measure the success of its marketing initiatives, and how does this role contribute to the company's overall goals?
- What are the most significant challenges facing the marketing team in the next 12-24 months, and how does this role contribute to addressing them?
- How does isaac foster a culture of innovation and continuous improvement, and how does this role contribute to driving change and growth?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of isaac's mission, values, and work environment, as well as their ability to contribute to the company's growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy and campaign management skills, as well as your analytical and project management abilities
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively with multiple teams
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
