📌 Core Information
🔹 Job Title: Analista de Marketing Jr.
🔹 Company: WGSN
🔹 Location: São Paulo, São Paulo, Brazil
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-05-30
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, creating, and managing paid media campaigns across various platforms
- Monitoring and optimizing campaign performance for KPI achievement
- Assisting in CRM activities, including email automation and lead analysis
- Creating SEO-focused content for landing pages and the blog
ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as a solid understanding of marketing funnels and customer journeys.
📋 Key Responsibilities
✅ Plan, create, and manage paid media campaigns across Google Ads, Meta Ads, Pinterest, and TikTok platforms
✅ Monitor campaign performance, optimize for KPIs, and control campaign budgets
✅ Analyze campaign results and generate insights to improve marketing strategies
✅ Collaborate with the marketing team to align paid media efforts with organic marketing and content strategies
✅ Create and manage CRM segments, configure email automation flows, and analyze email marketing and landing page performance
✅ Develop SEO-optimized landing pages and blog content to increase organic traffic
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong attention to detail and the ability to balance multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 1-2 years of experience in digital marketing, with a focus on paid media campaigns
Required Skills:
- Proven experience with Google Ads, Meta Ads, and other paid media platforms
- Familiarity with CRM platforms, email automation, and lead scoring
- Strong analytical skills and proficiency in Excel for data analysis
- Knowledge of SEO best practices for landing pages and content creation
Preferred Skills:
- Experience with international paid media campaigns
- Familiarity with e-commerce or digital companies
- Knowledge of the fashion or retail industry
ASSUMPTION: Candidates with experience in e-commerce or digital companies may have a better understanding of the specific challenges and opportunities in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Brazil is typically between R$3,000 and R$5,000 per month, depending on experience and skills. This estimate is based on industry standards and the company's size.
Benefits:
- Health Plan (Plano de Saúde Bradesco)
- Dental Plan (Plano Odontológico Careplus)
- Life Insurance (Seguro de vida Omint)
- Food Allowance (Vale Alimentação/Refeição via Caju)
- Internet Assistance (Auxílio Internet via Caju)
- Transportation Allowance (Vale Transporte via Caju)
- Childcare Assistance (Auxílio Creche)
- Total pass
- Day Off on Birthday (Dayoff no dia do aniversário)
Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM)
ASSUMPTION: The provided salary range is an estimate based on industry standards and the company's size. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, specifically consumer trend forecasting and market intelligence
Company Size: Medium (501-1,000 employees), which offers opportunities for growth and collaboration within a larger team
Founded: WGSN was founded in 1998 and has since grown into a global authority on consumer trend forecasting
Company Description:
- WGSN helps brands around the world create the right products at the right time for tomorrow’s consumer
- Their trusted consumer and design forecasts power outstanding product design, enabling customers to create a better future
- WGSN's services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics, and expert advisory
Company Specialties:
- Trends
- Forecasting
- Product design
- Market intelligence
- Retail
- Marketing
- Fashion
- Colour
- Interiors
- Lifestyle
- Beauty
- Data
- Insights
- Consumer insight
- Food & drink
- Consumer tech
- Data
- Insights
- Brand strategy
- Bespoke research
- Events
- Innovation
Company Website: http://www.wgsn.com
ASSUMPTION: WGSN's global presence and expertise in consumer trend forecasting provide a unique opportunity for applicants to work on cutting-edge projects and gain exposure to international markets.
📊 Role Analysis
Career Level: Junior, offering opportunities for growth and development within the marketing team
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with the broader marketing team
Work Arrangement: On-site, with the opportunity for flexible or hybrid arrangements based on team needs and individual preferences
Growth Opportunities:
- Advancement to Senior Analyst or Specialist roles within the marketing team
- Expansion into other areas of the business, such as content creation, data analysis, or consumer insights
- International assignments or projects, given WGSN's global presence
ASSUMPTION: This role offers strong growth potential, both within the marketing team and across other departments, as well as opportunities for international exposure.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort
Office Location(s): York Street, London, 78, London, W1H 1DP, GB
Geographic Context:
- São Paulo is the largest city in Brazil and a major economic hub, offering numerous cultural, entertainment, and dining options
- The city is known for its vibrant nightlife, diverse neighborhoods, and rich history
- São Paulo has a subtropical climate, with mild winters and warm, humid summers
Work Schedule: Standard office hours, Monday to Friday, with the possibility of flexible or hybrid arrangements
ASSUMPTION: Working in São Paulo offers a dynamic and multicultural environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager and/or team members
- Final interview with the Marketing Director or another senior leader
Key Assessment Areas:
- Marketing and campaign management skills
- Analytical and data interpretation abilities
- Cultural fit and alignment with WGSN's values
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and campaign management experience
- Demonstrate your understanding of WGSN's business and the role's responsibilities in your application materials
- Prepare examples of successful marketing campaigns you've managed and the results you've achieved
ATS Keywords: Digital Marketing, Paid Media, CRM, Email Marketing, SEO, Google Ads, Meta Ads, Google Analytics, Excel, Data Analysis, Lead Scoring, Landing Pages, Content Creation, Performance Analysis, Campaign Optimization, Budget Management
ASSUMPTION: WGSN's application process is designed to assess candidates' technical skills, cultural fit, and strategic thinking, with a focus on finding the best fit for the role and the team.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- Pinterest Ads
- TikTok Ads
- CRM platform (e.g., RD Station)
- Google Analytics
- Excel
- SEO tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Global perspective
- Data-driven approach
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Dynamic and fast-paced environment
- Strong focus on data analysis and optimization
- Collaborative and team-oriented culture
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital marketing?
- Can you describe a time when you had to analyze complex data to make strategic decisions?
- How do you approach working collaboratively with team members to achieve common goals?
ASSUMPTION: WGSN values candidates who are passionate about marketing, data-driven, and committed to continuous learning and improvement, as well as those who thrive in a collaborative and dynamic work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously
- Keeping up with the fast-paced nature of digital marketing and the ever-changing landscape of paid media platforms
- Working with large datasets and complex analytics tools
- Adapting to a dynamic and sometimes unpredictable work environment
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to learning and problem-solving.
📈 Similar Roles Comparison
- This role focuses more on paid media campaign management and optimization than other marketing roles, such as Social Media Manager or Content Marketing Specialist
- WGSN's global presence and expertise in consumer trend forecasting offer unique opportunities for international exposure and collaboration
- Career progression in this role may involve moving into senior analyst or specialist positions within the marketing team or exploring other areas of the business
ASSUMPTION: Applicants should consider their long-term career goals and how this role aligns with their desired path when comparing it to similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive paid media strategy for a new product launch, resulting in a 30% increase in sales
- Analyzing customer data to identify trends and optimize marketing campaigns, leading to a 25% improvement in conversion rates
- Creating and implementing an email automation workflow to nurture leads and improve engagement, with a 40% increase in open rates and a 20% increase in click-through rates
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the impactful work candidates can expect to do in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does WGSN support the professional growth and development of its employees?
- What are the most challenging aspects of working in a global organization like WGSN?
- How does the company approach work-life balance, especially for employees in junior roles?
- What opportunities are there for international collaboration or assignments within the marketing team?
ASSUMPTION: Asking these questions will help applicants better understand the work environment, team dynamics, and growth opportunities at WGSN.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and campaign management experience
- Prepare examples of successful marketing campaigns you've managed and the results you've achieved
- If applicable, have examples of your work ready to showcase your skills and creativity
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
