Analista de Marketing - Mendoza

📌 Core Information

🔹 Job Title: Analista de Marketing - Mendoza

🔹 Company: FYG Consultoría

🔹 Location: Mendoza, Argentina

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (Mendoza, with monthly travel to Cuyo region)

🚀 Job Overview

Key aspects of this role include:

• Designing and implementing regional marketing strategies aligned with national plans
• Potentiating brand presence in traditional media, points of sale, and events
• Focusing on results, brand identity, and supporting the commercial team
• Collaborating with agencies and strategic partners

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills to drive marketing efforts and support business growth.

📋 Key Responsibilities

✅ Planning regional marketing strategies aligned with national plans and prioritizing key events in each location

✅ Designing advertising campaigns, including commercials, considering expected results, budget, and positioning

✅ Creating communication calendars based on priorities and media availability

✅ Negotiating and managing the purchase of offline media and materials (POP, in-store imagery)

✅ Ensuring brand consistency at points of sale, guaranteeing consistency with the national network

✅ Coordinating payments and managing budgets, differentiating branding and BAU

✅ Providing commercial teams with advertising packages and supporting complex negotiations

✅ Coordinating the company's presence at regional events, activations, and PR actions

✅ Managing merchandising through the platform and coordinating with agencies and strategic partners

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and operational management to ensure effective marketing campaigns and brand consistency.

🎯 Required Qualifications

Education: Degree in Marketing, Administration, Commercialization, Publicity, or related fields

Experience: Minimum of 3 years in similar roles

Required Skills:

• Experience in designing and writing advertising content
• Budget management and allocation
• Data analysis using tools like Power BI
• Brand measurement and tracking in regional campaigns
• Experience in managing traditional media (exclusive requirement)

Preferred Skills:

• Experience in managing events and activations
• Fluency in Spanish (both written and spoken)

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on traditional media and event management, as well as proficiency in Spanish.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Mendoza, Argentina, is approximately ARS 80,000 - 120,000 per month, based on experience and qualifications. This estimate is based on market research and industry standards for mid-level marketing roles in the region.

Benefits:

• Opportunity to work in a hybrid model, combining remote work and on-site presence in Mendoza
• Monthly travel opportunities to the Cuyo region
• Potential for professional growth and development within the company

Working Hours: Full-time, with a standard workweek of 40 hours, Monday through Friday

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may include opportunities for professional growth and development, as well as a flexible work arrangement.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services

Company Size: Small (11-50 employees)

Founded: 2014

Company Description:

• FYG Consultoría is a multidisciplinary team of professionals specializing in recruitment and talent selection
• The company focuses on mutual selection, providing training and capacitation to teams, and challenging the status quo
• FYG Consultoría operates nationwide, serving both PYMES and multinational companies

Company Specialties:

• Recruitment and selection of talent
• Training and capacitation of teams
• Coaching and evaluation of professional development
• Marketplace for recruiting services
• Applicant tracking system
• Talent acquisition platform

Company Website: fygconsultoria.teamtailor.com

ASSUMPTION: FYG Consultoría is a growing company with a strong focus on professional development and mutual selection, offering opportunities for candidates to grow within the organization.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the marketing manager or director

Work Arrangement: Hybrid, with a mix of remote work and on-site presence in Mendoza, and monthly travel to the Cuyo region

Growth Opportunities:

• Potential for career advancement within the marketing department or the company
• Opportunities to work on diverse projects and campaigns
• Possibility to gain experience in event management and traditional media

ASSUMPTION: This role offers growth opportunities through exposure to various marketing channels and the potential for career advancement within the company.

🌍 Location & Work Environment

Office Type: Hybrid (remote and on-site)

Office Location(s): Mendoza, Argentina

Geographic Context:

• Mendoza is a province in western Argentina, known for its wine production and tourism
• The Cuyo region includes the provinces of Mendoza, San Juan, and San Luis
• Mendoza offers a mix of urban and rural environments, with a moderate climate year-round

Work Schedule: Full-time, with a standard workweek of 40 hours, Monday through Friday, and occasional travel to the Cuyo region

ASSUMPTION: The hybrid work arrangement allows for flexibility and a balance between remote work and on-site collaboration, while occasional travel provides opportunities to gain experience in different regions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Marketing and advertising skills
• Budget management and allocation
• Data analysis and interpretation
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your fit for the role and the company's values
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research FYG Consultoría's company culture and be ready to discuss your alignment with their values

ATS Keywords: Marketing, advertising, campaign design, brand management, event management, traditional media, budget management, data analysis, Spanish

ASSUMPTION: The application process may involve multiple interviews and assessments to evaluate the candidate's marketing skills, cultural fit, and alignment with the company's values.

🛠️ Tools & Technologies

• Power BI (data analysis)
• Microsoft Office Suite (word processing, spreadsheets, presentations)
• Social media platforms (for advertising and event promotion)
• Event management software (e.g., Eventbrite, Bizzabo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and may vary depending on the company's specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Professional commitment
• Challenging the status quo
• Deepening relationships based on trust
• Generating added value for global results

Work Style:

• Collaborative and team-oriented
• Adaptable and open to change
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you align with FYG Consultoría's company values, particularly their commitment to professionalism and challenging the status quo?
• Are you comfortable working in a hybrid environment, balancing remote work and on-site presence?
• Do you thrive in a results-driven, collaborative work culture focused on continuous improvement?

ASSUMPTION: Candidates should assess their fit with FYG Consultoría's company values and work style to ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• Managing multiple projects and campaigns simultaneously
• Adapting to a hybrid work environment and occasional travel
• Balancing the creative and analytical aspects of the role
• Meeting tight deadlines and performance expectations

ASSUMPTION: This role may present challenges related to time management, adaptability, and balancing multiple responsibilities, but also offers opportunities for growth and development.

📈 Similar Roles Comparison

• This role differs from other marketing positions in its focus on traditional media and event management, as well as its requirement for Spanish language proficiency
• In the marketing industry, this role is typically found in companies with a strong focus on brand management and event promotion
• Career paths for this role may include advancement to senior marketing positions, marketing management, or related fields within the company

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with potential for growth and development within the company.

📝 Sample Projects

• Designing and executing a regional advertising campaign to increase brand awareness
• Managing event logistics and promotion for a company-sponsored event
• Analyzing data to optimize marketing spend and improve campaign performance

ASSUMPTION: Sample projects for this role may involve a mix of creative and analytical tasks, with a focus on driving results and improving campaign performance.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as sales and events?
• What opportunities are there for professional growth and development within the company?
• How does FYG Consultoría support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Interview questions should focus on understanding the role's priorities, collaboration, growth opportunities, work-life balance, and potential challenges to ensure a well-informed decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements
• Write a cover letter demonstrating your fit for the role and the company's values
• Prepare examples of successful marketing campaigns or projects you've worked on
• Follow up with the hiring manager one week after your application, expressing your interest in the role and asking if they need any additional information

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.