Analista de Marketing Performance

📌 Core Information

🔹 Job Title: Analista de Marketing Performance

🔹 Company: Despegar

🔹 Location: Timóteo, Minas Gerais, Brazil

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the management and optimization of Google Search campaigns with a focus on performance.
• Monitoring KPIs and collaborating on A/B testing of ads and landing pages.
• Working in a dynamic environment with a team dedicated to accelerating the growth of the Decolar brand.
• Contributing to the overall success of the company's digital marketing efforts.

ASSUMPTION: This role requires a strong analytical mindset, attention to detail, and a proactive approach to problem-solving. Previous experience in digital marketing or a related field is not required but would be an asset.

📋 Key Responsibilities

✅ Supporting the management and optimization of Google Search campaigns with a focus on performance.

✅ Monitoring KPIs such as CTR, CPC, conversions, and ROAS, and proposing adjustments.

✅ Collaborating on the creation of A/B tests for ads, landing pages, and bidding strategies.

✅ Assisting in the creation of reports and data extraction via media platforms and analytics tools.

✅ Ensuring the correct implementation of campaigns with proper naming, segmentation, and extensions.

ASSUMPTION: This role involves a significant amount of data analysis and requires strong attention to detail. The ideal candidate will be comfortable working with numbers and have a keen eye for identifying trends and patterns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or currently pursuing one).

Experience: Entry-level position, no previous experience required.

Required Skills:

• High analytical capacity and attention to detail.
• Strong organizational skills and interest in developing a career in marketing.
• Proficiency in Excel/Google Sheets and basic knowledge of data tools like Looker or Power Bi.
• Basic knowledge of Google Ads (Search) and familiarity with performance metrics (CTR, CPC, CPA, ROAS).

Preferred Skills:

• Previous experience in digital marketing or a related field.
• Fluency in English (both written and spoken).

ASSUMPTION: While previous experience in digital marketing is not required, candidates with relevant experience may have an advantage in this role. Strong analytical skills and a proactive approach to learning are essential for success in this position.

💰 Compensation & Benefits

Salary Range: The salary range for this position is not provided. According to Glassdoor, the average salary for a Marketing Analyst in Brazil is approximately R$ 4,000 - R$ 6,000 per month. However, this can vary depending on the candidate's experience and skills.

Benefits:

• Opportunity to work in a dynamic and innovative environment.
• Competitive salary and benefits package.
• Chance to grow and develop a career in marketing.

Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM).

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. The benefits package offered by Despegar is not specified in the job listing, so it is assumed to be competitive and in line with industry standards.

📌 Applicant Insights

🔍 Company Context

Industry: Despegar is a leading Travel Technology Company, committed to technological development since 1999, with the goal to create enriching travel experiences. They operate in the global $2 trillion travel market, with a primary focus on the $150 billion Latin American market.

Company Size: Despegar has 1,001-5,000 employees, making it a mid-sized company. This means there are ample opportunities for growth and development within the organization.

Founded: Despegar was founded in 1999 and has since grown to become a leading player in the travel industry.

Company Description:

• Despegar is the leading Travel Technology Company, committed to technological development since 1999, with the goal to create enriching travel experiences.
• Their multiregional presence spans 19 countries and consolidates 9 brands, including Decolar, Despegar, Best Day, BD Experience, Viajes Falabella, Viajanet, HotelDO, Koin, and Stays.
• They operate in the global $2 trillion travel market, with a primary focus on the $150 billion Latin American market.

Company Specialties:

• Technology
• IT
• Machine Learning
• Internet
• E-commerce
• Digital
• Travel
• Experiences
• App
• Data Science
• Flight
• Artificial Intelligence

Company Website: https://www.despegar.com

ASSUMPTION: Despegar is a well-established company in the travel industry with a strong focus on technological development and innovation. Their multiregional presence and diverse brand portfolio make them a significant player in the global travel market.

📊 Role Analysis

Career Level: This is an entry-level position, suitable for candidates with little to no professional experience in marketing.

Reporting Structure: The Analista de Marketing Performance will report directly to the Growth Marketing team.

Work Arrangement: This is an on-site position, requiring the candidate to work from the company's office in Timóteo, Minas Gerais, Brazil.

Growth Opportunities:

• This role provides an excellent opportunity to gain experience in digital marketing and grow within the company.
• Despegar offers a dynamic and innovative work environment, fostering the development of market-leading professionals.
• The company's commitment to excellence, continuous learning, and innovation drives its growth and provides ample opportunities for career advancement.

ASSUMPTION: This role offers significant growth opportunities for the right candidate. Despegar's commitment to developing talent and fostering a dynamic work environment makes it an ideal place for individuals looking to build a career in marketing.

🌍 Location & Work Environment

Office Type: Despegar's office in Timóteo, Minas Gerais, Brazil, is a modern and collaborative workspace designed to foster innovation and creativity.

Office Location(s): Timóteo, Minas Gerais, Brazil

Geographic Context:

• Timóteo is located in the Região Metropolitana do Vale do Aço, a major urban area in the state of Minas Gerais, Brazil.
• The city is known for its industrial sector and offers a mix of urban and natural environments.
• The cost of living in Timóteo is generally lower than in larger cities like São Paulo or Rio de Janeiro.

Work Schedule: Standard working hours (Monday to Friday, 9:00 AM to 6:00 PM) with flexibility for remote work not specified in the job listing.

ASSUMPTION: Despegar's office in Timóteo offers a modern and collaborative work environment, fostering innovation and creativity. The city of Timóteo provides a mix of urban and natural environments, with a lower cost of living compared to larger cities in Brazil.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interview with the hiring manager or a member of the Growth Marketing team to discuss the candidate's skills, experience, and career goals.
• Final interview or assessment to evaluate the candidate's problem-solving skills and analytical thinking.

Key Assessment Areas:

• Analytical skills and attention to detail.
• Problem-solving skills and ability to work with data.
• Communication skills and ability to work in a team environment.
• Cultural fit and alignment with Despegar's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your analytical skills, attention to detail, and any relevant experience in marketing or a related field.
• Be prepared to discuss your approach to data analysis and problem-solving in the interview.
• Research Despegar's company culture and values to ensure a strong cultural fit.

ATS Keywords: Google Ads, SEM, Performance Metrics, KPIs, Data Analysis, Marketing, Growth Marketing, A/B Testing, Campaign Optimization, Attention to Detail

ASSUMPTION: Despegar's application process is designed to assess the candidate's analytical skills, attention to detail, and cultural fit. Candidates should be prepared to discuss their approach to data analysis and problem-solving in the interview and tailor their application materials to highlight their relevant skills and experience.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Excel/Google Sheets
• Looker or Power Bi (basic knowledge required)
• SQL (basic knowledge required)

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in digital marketing. Candidates should have basic knowledge of these tools and be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Accountability
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you have a collaborative and team-oriented work style?
• Are you committed to continuous learning and improvement?

ASSUMPTION: Despegar's company culture is dynamic, innovative, and data-driven. Candidates should assess their fit with the company's values and work style before applying to ensure a successful and fulfilling career with the organization.

⚠️ Potential Challenges

• This role requires a strong analytical mindset and attention to detail, which may be challenging for candidates without relevant experience or training.
• The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured or predictable work environment.
• The role may require working with large datasets and complex analytics tools, which can be challenging for candidates without prior experience in data analysis.
• The role may require occasional overtime or flexible working hours to meet project deadlines or respond to unexpected challenges.

ASSUMPTION: While this role offers significant growth opportunities, it also presents several challenges that candidates should be aware of before applying. Despegar's dynamic and fast-paced work environment may not be suitable for all candidates, and the role's data-intensive nature may require candidates to develop new skills or adapt to new technologies.

📈 Similar Roles Comparison

• This role is similar to a Marketing Analyst or Digital Marketing Analyst position, with a focus on performance marketing and campaign optimization.
• Unlike other marketing roles, this position requires a strong analytical mindset and attention to detail, as well as proficiency in data analysis tools and techniques.
• This role offers significant growth opportunities and the chance to work in a dynamic and innovative environment, making it an attractive option for candidates looking to build a career in marketing.

ASSUMPTION: This role is similar to other marketing analyst positions but requires a strong analytical mindset and attention to detail, as well as proficiency in data analysis tools and techniques. Candidates should be aware of the unique requirements of this role and tailor their application materials accordingly.

📝 Sample Projects

• Analyzing Google Search campaign performance and optimizing bidding strategies to maximize ROI and volume of conversions.
• Conducting A/B tests on ad creatives, landing pages, and bidding strategies to improve campaign performance and user experience.
• Developing and implementing a comprehensive tracking and analytics strategy to monitor campaign performance and inform decision-making.

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The specific projects and tasks assigned may vary depending on the candidate's skills, experience, and the company's needs.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Growth Marketing department?
• How does Despegar support the professional development and growth of its employees?
• What are the key challenges facing the Growth Marketing team in the coming months, and how can this role contribute to addressing them?
• How does Despegar measure the success of its marketing campaigns, and how will my performance be evaluated in this role?
• What opportunities are there for growth and advancement within the company, and how can I position myself for these opportunities?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company's culture and values. Candidates should tailor their questions to their specific interests and concerns, and be prepared to ask thoughtful and insightful questions throughout the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your analytical skills, attention to detail, and any relevant experience in marketing or a related field.
• Prepare for the interview by researching Despegar's company culture and values, and be ready to discuss your approach to data analysis and problem-solving.
• Follow up with the hiring manager or the Despegar HR team within one week of submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.