🔹 Job Title: Senior Marketing Performance Analyst - Paid Media
🔹 Company: Despegar
🔹 Location: Alphaville, Timóteo, Minas Gerais, Brazil
🔹 Job Type: Full Time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in performance marketing, with a focus on paid media campaigns. Proficiency in relevant advertising platforms and analytical tools is crucial for success in this position.
✅ Manage paid media campaigns on social networks (Meta, TikTok, YouTube, Pinterest) and display platforms (DV360)
✅ Optimize search campaigns to maximize ROI and conversion volume, ensuring the brand's presence in relevant searches
✅ Develop and test high-performing creatives in collaboration with the content team
✅ Monitor KPIs in real-time and propose insights and corrective actions
✅ Collaborate with CRM, media, content, and BI teams to ensure synergy between channels
ASSUMPTION: This role involves a high degree of autonomy and requires strong analytical skills, as well as the ability to work effectively with cross-functional teams.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 3 years in performance marketing, with a focus on paid media campaigns across social media and programmatic display
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the travel industry or e-commerce may have an advantage in this role.
Salary Range: Based on market research, the average salary for a Senior Marketing Performance Analyst in Brazil is approximately R$ 8,000 - R$ 12,000 per month. However, the exact salary for this role may vary depending on the candidate's experience and qualifications.
Benefits:
Working Hours: Full-time position with standard business hours (Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and qualifications.
Industry: Despegar operates in the competitive travel technology industry, focusing on creating enriching travel experiences through its multiregional presence and diverse brands.
Company Size: Despegar is a large company with over 4,600 employees, offering a dynamic and collaborative work environment.
Founded: Despegar was founded in 1999 and has since grown to become the leading travel technology company in Latin America.
Company Description:
Company Specialties:
Company Website: https://www.despegar.com
ASSUMPTION: Despegar's extensive experience in the travel industry and commitment to technological development make it an attractive employer for candidates seeking a challenging and innovative work environment.
Career Level: This role is suited for mid-level marketing professionals with 2-5 years of experience in performance marketing, looking to advance their careers in a dynamic and competitive industry.
Reporting Structure: The Senior Marketing Performance Analyst reports directly to the Growth Marketing team and collaborates with cross-functional teams, including CRM, media, content, and BI.
Work Arrangement: This is an on-site position, with the possibility of hybrid or remote work arrangements depending on the company's policies and the candidate's needs.
Growth Opportunities:
ASSUMPTION: Despegar's commitment to employee development and growth makes it an attractive employer for candidates seeking long-term career prospects.
Office Type: Despegar's office in Timóteo, Minas Gerais, Brazil, is a modern and collaborative workspace designed to foster innovation and creativity.
Office Location(s): Alphaville, Timóteo, Minas Gerais, Brazil
Geographic Context:
Work Schedule: Standard business hours, Monday to Friday, with a flexible work-from-home policy depending on the company's guidelines and the candidate's needs.
ASSUMPTION: Despegar's modern and collaborative work environment, combined with its flexible work arrangements, makes it an attractive employer for candidates seeking a balanced and fulfilling work-life experience.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Performance marketing, paid media, campaign optimization, data analysis, Google Ads, Meta Ads, TikTok Ads, DV360, A/B testing, KPI monitoring, cross-functional collaboration
ASSUMPTION: Despegar's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values, ensuring a strong match for both the candidate and the organization.
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are used daily to manage campaigns, analyze performance, and collaborate with cross-functional teams.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Despegar's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
ASSUMPTION: These challenges are inherent to the role and require candidates with strong skills, experience, and a proactive mindset to succeed.
ASSUMPTION: Candidates should consider the unique aspects of this role and its potential for growth and development within the travel technology industry.
ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and challenges faced by the Senior Marketing Performance Analyst in this role.
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to Despegar's continued success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.