📌 Core Information
🔹 Job Title: Analista de Marketing Pl
🔹 Company: Edenred
🔹 Location: São Paulo, São Paulo, Brazil
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Supporting the B2B acquisition and lead generation strategy
- Creating, testing, and optimizing paid media strategies
- Analyzing campaign performance and adjusting strategies as needed
- Collaborating with global teams to align strategies
- Working with various media channels, including Pmax, Google GDN, Google Search, Afiliados, Meta ads, Bing ads, and Linkedin ads
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and collaboration with global teams to drive growth and acquisition efforts.
📋 Key Responsibilities
✅ Supporting the B2B acquisition and lead generation strategy by analyzing channels and growth opportunities
✅ Creating, testing, and optimizing paid media strategies in collaboration with agencies and internal teams
✅ Analyzing campaign performance metrics such as CAC, ROI, and LTV to ensure efficiency and scalability
✅ A/B testing campaigns, segmentations, landing pages, and televendas approaches for continuous optimization
✅ Participating in strategic meetings with the global team in France
ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous optimization, and effective communication with global teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in Growth, Performance, or Customer Acquisition roles
Required Skills:
- Proven expertise in paid media and omnichannel strategies
- Strong understanding of marketing and sales metrics (CAC, ROI, LTV, conversion rates)
- Experience with campaign integration, attribution, and conversion journey tracking (CDP, GA, etc.)
- Proficiency in tracking, UTM parameters, and taxonomies
- Strong analytical skills and data-driven approach
- Advanced English proficiency for global meetings
Preferred Skills:
- Experience in the services, benefits, or fintech sectors
- Certifications in Google Ads, Meta Ads, or Analytics
- Experience with televendas and performance strategies applied to the channel
ASSUMPTION: Candidates should have a solid foundation in marketing and data analysis, with a strong preference for those with industry-specific experience and relevant certifications.
💰 Compensation & Benefits
Salary Range: Based on market research, the estimated salary range for this role in São Paulo is R$6,000 - R$10,000 per month. This range considers the candidate's experience level and the company's size.
Benefits:
- Ticket Restaurante + Ticket Alimentação
- Assistência Médica e Odontológica
- Participação nos Lucros e Resultados (PLR)
- Ticket Transporte
- Ticket Cultura
- Seguro de Vida
- Plataforma exclusiva para o desenvolvimento de idiomas
- Programas de saúde e bem-estar
- Cartão Presente Perfeito (aniversário) + Day Off
- Auxílio Home Office
Working Hours: Full-time position with standard office hours (8:00 AM - 5:00 PM, Monday to Friday)
ASSUMPTION: The salary range is estimated based on market data and may vary depending on the candidate's experience and performance. Benefits are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Edenred operates in the financial services sector, focusing on employee benefits, incentives, and corporate payments. The company is a global leader in digital platforms for services and payments, connecting millions of users and corporate clients worldwide.
Company Size: Edenred is a large corporation with over 10,000 employees globally. This size offers applicants extensive resources, growth opportunities, and a well-established work environment.
Founded: Edenred was founded in 1986 and has since grown into a multinational company with a strong presence in 45 countries.
Company Description:
- Edenred is a leading digital platform for services and payments, connecting people at work with various benefits and solutions
- The company offers specific-purpose payment solutions for food, engagement, mobility, and corporate payments
- Edenred's mission is to enrich connections for good, enhancing users' well-being, companies' attractiveness, and the local economy
Company Specialties:
- Employee benefits
- Incentive and rewards
- Corporate payment
Company Website: https://www.edenred.com
ASSUMPTION: Edenred's large size and global presence offer applicants extensive opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a solid foundation in marketing and data analysis, as well as proven experience in growth and acquisition strategies.
Reporting Structure: The Analista de Marketing Pl will report directly to the Marketing Manager and collaborate with global teams, agencies, and other internal departments.
Work Arrangement: This role is on-site with remote work flexibility. Employees can work remotely up to 2 days per week.
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expanding responsibilities and team leadership opportunities
- Cross-functional projects and collaborations with global teams
ASSUMPTION: Edenred's large size and global presence provide ample opportunities for career growth and development within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Edenred's São Paulo office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 14-16, Boulevard Garibaldi, Issy-les-Moulineaux, Ile-de-France 92130, FR (global headquarters)
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, offering a vibrant cultural scene, diverse neighborhoods, and extensive job opportunities
- The city is known for its dynamic business environment, with a strong focus on finance, technology, and creative industries
- São Paulo has a tropical savanna climate, with mild winters and warm, humid summers
Work Schedule: Standard office hours (8:00 AM - 5:00 PM, Monday to Friday) with remote work flexibility up to 2 days per week
ASSUMPTION: Edenred's São Paulo office provides a modern, collaborative work environment that caters to the needs of its diverse employee base.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- In-person or video interview with the hiring manager and team members
- Final interview with the Marketing Director or another senior leader
Key Assessment Areas:
- Strategic thinking and data-driven approach to marketing
- Proven experience in growth and acquisition strategies
- Strong analytical skills and proficiency in marketing metrics
- Effective communication and collaboration skills
- Cultural fit and alignment with Edenred's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Edenred's business and the specific requirements of the Analista de Marketing Pl position
- Prepare a portfolio or examples of your previous marketing campaigns and their outcomes
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
ATS Keywords: Growth, Performance, Customer Acquisition, Paid Media, Omnichannel Strategies, Marketing Metrics, Sales Metrics, Campaign Integration, Conversion Journeys, Tracking, A/B Testing, Data-Driven, English Proficiency
ASSUMPTION: Edenred's recruitment process is designed to assess candidates' strategic thinking, data-driven approach, and cultural fit for the Analista de Marketing Pl role.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads (Search, Display, and Video)
- Meta Ads (Facebook and Instagram)
- LinkedIn Ads
- Bing Ads
- Google Data Studio
- Tableau
- Asana or similar project management tools
ASSUMPTION: Edenred's marketing team uses a combination of industry-standard and proprietary tools to manage and optimize paid media campaigns, analyze data, and collaborate on projects.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Expertise
- Innovation
- Collaboration
- Responsibility
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and proactive
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you demonstrate customer-centricity in your marketing strategies?
- Can you provide an example of a successful growth or acquisition campaign you've led, and how you optimized it based on data analysis?
- How do you approach working collaboratively with global teams, and how do you ensure effective communication and alignment?
ASSUMPTION: Edenred's company culture values customer-centricity, expertise, innovation, collaboration, and responsibility. Candidates should demonstrate strong alignment with these values and be prepared to provide specific examples of their fit during the interview process.
⚠️ Potential Challenges
- Managing multiple paid media channels and campaigns simultaneously
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with global teams across different time zones
- Balancing strategic thinking with day-to-day campaign management tasks
ASSUMPTION: The Analista de Marketing Pl role presents unique challenges related to multichannel campaign management, global collaboration, and balancing strategic thinking with tactical tasks.
📈 Similar Roles Comparison
- Unlike other marketing roles, the Analista de Marketing Pl position focuses specifically on growth and acquisition strategies through paid media channels
- This role requires a strong data-driven approach and a deep understanding of marketing and sales metrics
- Career progression in this role may lead to senior marketing positions or other strategic roles within the company
ASSUMPTION: The Analista de Marketing Pl role is distinct from other marketing positions, with a specific focus on growth and acquisition strategies through paid media channels.
📝 Sample Projects
- Developing and executing a comprehensive paid media strategy to drive user acquisition for a new product launch
- Optimizing campaign performance through A/B testing and data analysis to improve CAC and ROI
- Collaborating with global teams to align regional marketing strategies and ensure consistent branding across multiple channels
ASSUMPTION: The Analista de Marketing Pl role involves a wide range of projects, from strategic planning and execution to optimization and collaboration with global teams.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the B2B acquisition and lead generation strategy, and how this role contributes to its evolution?
- How does the global team in France collaborate with the local marketing team, and what are the key priorities for this role in terms of alignment with their strategies?
- What are the most significant challenges facing the marketing department, and how does this role address them?
- How does Edenred support the professional development and growth of its marketing team members?
- What is the expected timeline for onboarding and ramping up in this role, and how will the team support my success during this period?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your previous marketing campaigns and their outcomes
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
- Prepare for phone or video screening, technical assessment, and multiple in-person or video interviews with the hiring team
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
