Analista de Marketing Pleno (Conteúdo)

📌 Core Information

🔹 Job Title: Analista de Marketing Pleno (Conteúdo)

🔹 Company: Linx

🔹 Location: São Paulo, São Paulo, Brasil

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-04-24

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Producing engaging content for various platforms
• Collaborating with SEO team to develop digital strategies
• Working cross-functionally to align content with business ideas
• Creating dynamic scripts for podcasts and videos

ASSUMPTION: This role requires a balance of creativity and analytical thinking, with a strong focus on content production and digital marketing.

📋 Key Responsibilities

✅ Produce content for blogs, advertising materials, and other platforms

✅ Create dynamic scripts for podcasts and educational videos

✅ Collaborate with SEO team to develop robust strategies for digital channels

✅ Work with different departments to align content strategies with business ideas

ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, or a related field

Experience: 2-5 years of experience in content production and marketing

Required Skills:

• Proven experience in content production and writing
• Strong understanding of SEO practices
• Experience in creating podcasts and advertising materials
• Fluency in Portuguese

Preferred Skills:

• Experience in the retail or technology industry

ASSUMPTION: Candidates with experience in the retail or technology industry may have a better understanding of the company's target audience and market trends.

💰 Compensation & Benefits

Salary Range: Based on market research, the estimated salary range for this role is R$ 5,000 - R$ 7,000 per month, depending on experience and qualifications.

Benefits:

• Hybrid work schedule
• Meal voucher and food allowance
• Birthday day off
• Study grant
• Profit sharing
• Parental benefits
• Pet club
• Vacation
• Wedding gift
• Medical and dental assistance
• Life insurance
• Employee support program
• Financial health partnership
• Discount partnerships
• Digital hospital access
• Gym partnerships

Working Hours: Full-time (40 hours per week), with flexible hours

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Linx is a leading provider of management software (ERP and POS) for the retail industry, with a strong focus on meeting diverse market needs.

Company Size: Linx has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Linx was founded in 1992 and has since grown to serve over 39,000 customers across various industries.

Company Description:

• Linx specializes in retail management software, offering specific solutions for various market segments
• The company has a strong presence in Brazil, with headquarters in São Paulo and branches in major cities
• Linx serves a wide range of customers, from small businesses to large enterprises

Company Specialties:

• Software de Gestão para Varejo
• Conectividade
• TEF
• CRM
• RFID
• NFC-e e SAT
• Cloud Services
• E-Commerce
• and Mobilidade

Company Website: http://www.linx.com.br

ASSUMPTION: Linx's extensive experience in the retail industry and commitment to meeting diverse market needs make it an attractive employer for candidates seeking a challenging and rewarding career in the field.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in content production and digital marketing.

Reporting Structure: The role reports directly to the Marketing Manager or a similar position within the company's marketing department.

Work Arrangement: The role offers a hybrid work arrangement, with a combination of on-site and remote work.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expanding skills and expertise in digital marketing and content strategy
• Potential to work on high-impact projects with significant business impact

ASSUMPTION: The hybrid work arrangement offers candidates the flexibility to balance work and personal responsibilities while maintaining a strong connection to the company's on-site culture.

🌍 Location & Work Environment

Office Type: The role is based in Linx's headquarters in São Paulo, with a hybrid work arrangement that combines on-site and remote work.

Office Location(s): Avenida Das Nações Unidas, 7221, Birmann 21, São Paulo, SP 05425-902, BR

Geographic Context:

• São Paulo is the largest city in Brazil and a major hub for the retail industry
• The office is located in the Birmann business district, offering easy access to public transportation and amenities
• The hybrid work arrangement allows candidates to balance the benefits of working in a vibrant urban environment with the flexibility of remote work

Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement provides candidates with the opportunity to enjoy the best of both worlds – the energy and collaboration of an on-site office environment and the convenience and flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager
• Final interview with the marketing director or a panel of marketing professionals

Key Assessment Areas:

• Content creation and strategy skills
• Understanding of SEO principles and best practices
• Ability to work collaboratively with cross-functional teams
• Fluency in Portuguese and strong communication skills

Application Tips:

• Highlight relevant experience in content production and digital marketing
• Include a portfolio of previous work to demonstrate content creation skills
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively

ATS Keywords: Content production, digital marketing, SEO, cross-functional collaboration, hybrid work arrangement, retail industry, Linx

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a dynamic and collaborative work environment.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal processes and preferences.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Responsibility

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Focused on delivering results and driving business impact

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment?
• Are you comfortable working on multiple projects simultaneously and managing your time effectively?
• Do you have a strong customer focus and a passion for delivering exceptional results?

ASSUMPTION: Candidates who are a strong cultural fit for Linx will be highly motivated, results-driven, and committed to delivering exceptional customer experiences.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced and dynamic environment
• Adapting to changes in priorities and workload
• Collaborating effectively with cross-functional teams

ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on content production and SEO
• Linx's focus on the retail industry sets it apart from other companies in the digital marketing space
• This role offers opportunities for career growth and progression within the company's marketing department

ASSUMPTION: Candidates should consider their long-term career goals and whether Linx's focus on the retail industry aligns with their interests and aspirations.

📝 Sample Projects

• Developing a content strategy for a new product launch
• Creating engaging content for a company blog or website
• Collaborating with the SEO team to optimize content for search engines
• Working with cross-functional teams to create marketing materials for a trade show or event

ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative opportunities available in this role.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role collaborate with other departments within the company?
• What are the most important qualities and skills for success in this role?
• How does Linx support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing department in the coming months or years?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, collaborative opportunities, and growth prospects of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://boards.greenhouse.io/linx/jobs/6553256003
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare a portfolio of previous work to demonstrate your content creation skills
• Research Linx's company culture and values to ensure a strong cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.