ANALISTA DE MARKETING SR - VAGA TEMPORARIA PARA 8 MESES (30643)

📌 Core Information

🔹 Job Title: Analista de Marketing SR - Vaga Temporária para 8 Meses (30643)

🔹 Company: Bosch Group

🔹 Location: Campinas, São Paulo, Brazil

🔹 Job Type: Temporary, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing 360° marketing strategies for campaigns targeting end-users and resellers.
• Collaborating with various departments, including Compliance, DSO, LSR, BUs, Canais de Vendas, BDO, TAX, LOG, BOP, and Impresa.
• Managing point-of-sale materials, social media actions, and internal communications.
• Monitoring and analyzing KPIs, and controlling budgets for each campaign.
• Liaising with external agencies and vendors to ensure campaign success.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively with multiple stakeholders.

📋 Key Responsibilities

✅ Responsible for the 360° strategy, planning, development, launch, monitoring KPIs, and finalizing campaigns for end-users and resellers.

✅ Collaborate with various departments and manage point-of-sale materials, social media actions, and internal communications.

✅ Monitor and analyze KPIs, and control budgets for each campaign.

✅ Liaise with external agencies and vendors to ensure campaign success.

✅ Align with compliance, DSO, LSR, BUs, Canais de Vendas, BDO, TAX, LOG, BOP, and Impresa.

ASSUMPTION: The role may require occasional overtime, especially during campaign launches and monitoring.

🎯 Required Qualifications

Education: A complete higher education degree in Advertising, Administration, Marketing, or Public Relations is required.

Experience: Previous experience in trade marketing is a differential.

Required Skills:

• Proficient in the complete Office package.
• Fluent in English; Spanish is desirable.
• Strong analytical and organizational skills.
• Excellent communication and interpersonal skills.
• Ability to work effectively with multiple stakeholders.

Preferred Skills:

• Experience with marketing automation tools.
• Knowledge of the Brazilian market and consumer behavior.

ASSUMPTION: While not explicitly stated, a strong understanding of the Brazilian market and consumer behavior would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Brazil typically falls between BRL 5,000 and BRL 8,000 per month, depending on experience and qualifications.

Benefits:

• Wellness Programs
• Health Insurance
• Dental Insurance
• Medication Subsidy
• Flexible Work Hours
• Short Friday
• Profit Sharing
• International Expatriation Policy
• Private Pension Plan
• Life Insurance
• Optional Club Membership
• Childcare Assistance
• Extended Maternity Leave
• Paternity Leave
• On-site Meals
• Transportation Assistance
• Free Parking
• Year-End Benefits
• School Supplies Assistance
• Training and Development Programs
• Volunteering Opportunities
• Partner Discounts

Working Hours: The role requires a standard workweek of 40 hours, with the possibility of overtime during campaign launches and monitoring.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Bosch Group is a global supplier of technology and services. It operates in four business sectors: Mobility Solutions, Consumer Goods, Industrial Technology, and Energy and Building Technology.

Company Size: The Bosch Group is a large multinational corporation with over 400,000 associates worldwide. This role is within the Consumer Goods sector, which focuses on household appliances, power tools, and gardening tools.

Founded: The Bosch Group was founded in 1886 by Robert Bosch in Stuttgart, Germany.

Company Description:

• The Bosch Group is a global technology company that develops, manufactures, and sells consumer goods, industrial technology, commercial vehicles, and services.
• The company's products and services are designed to enhance the quality of life of people all over the world.
• The Bosch Group is known for its innovative, high-quality products and services, as well as its commitment to sustainability and social responsibility.

Company Specialties:

• Consumer Goods: Household appliances, power tools, and gardening tools.
• Industrial Technology: Automation, drive and control technology, packaging technology, and software solutions.
• Energy and Building Technology: Solar energy and energy management systems, heating, ventilation, and air conditioning solutions, and security systems.
• Mobility Solutions: Powertrain solutions, automotive electronics, and driver assistance and automated driving systems.

Company Website: https://www.bosch.com.br/

ASSUMPTION: The company's size and global presence may offer opportunities for international assignments and career growth.

📊 Role Analysis

Career Level: This role is at the intermediate level, requiring 2-5 years of experience in marketing or a related field.

Reporting Structure: The role reports directly to the Marketing Manager.

Work Arrangement: The role is on-site, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• This role offers the opportunity to gain experience in various aspects of marketing, including strategy, planning, execution, and analysis.
• The company's size and global presence may offer opportunities for international assignments and career growth.
• The role may lead to a permanent position, depending on the company's needs and the candidate's performance.

ASSUMPTION: The role's temporary nature may limit long-term growth opportunities within the company.

🌍 Location & Work Environment

Office Type: The role is based in the company's Campinas office, which is a modern, professional environment with collaborative workspaces.

Office Location(s): Avenida Robert Bosch, 13064-765, Campinas - SP, Brazil

Geographic Context:

• Campinas is the thirteenth-largest city in Brazil, with a population of over 1.2 million people.
• The city is located in the state of São Paulo, which is the most populous and wealthiest state in Brazil.
• Campinas is known for its strong economy, driven by industries such as electronics, machinery, and textiles.

Work Schedule: The role requires a standard workweek of 40 hours, with the possibility of overtime during campaign launches and monitoring.

ASSUMPTION: The role's on-site nature may require occasional travel to other company locations or client sites.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR department.
• In-depth interview with the hiring manager and a member of the marketing team.
• Final interview with the marketing director.
• Background check and onboarding.

Key Assessment Areas:

• Marketing strategy and planning skills.
• Campaign management experience.
• Analytical and problem-solving skills.
• Communication and interpersonal skills.
• Language proficiency (English and Spanish).

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work effectively with multiple stakeholders.
• Research the company and its marketing strategies to demonstrate your understanding of the role and the company's goals.

ATS Keywords: Marketing strategy, campaign management, KPI analysis, budget control, social media management, internal communication, trade marketing, collaboration, merchandising, compliance, public relations, email marketing, data analysis, creative development, project management, team coordination

ASSUMPTION: The company may use an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs, Google Sheets, Google Slides)
• Social media management tools (e.g., Hootsuite, Buffer)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Innovation: We encourage creativity and continuous improvement.
• Performance: We strive for excellence in all that we do.
• Responsibility: We take responsibility for our actions and their consequences.
• Fairness: We treat all individuals with respect and fairness.

Work Style:

• The role requires strong organizational skills, attention to detail, and the ability to work effectively with multiple stakeholders.
• The work environment is collaborative and fast-paced, with a focus on meeting deadlines and achieving results.
• The company values work-life balance and offers flexible work arrangements, such as flexible hours and remote work for specific tasks or projects.

Self-Assessment Questions:

• Do you have experience developing and executing marketing strategies for campaigns targeting end-users and resellers?
• Are you comfortable working with multiple stakeholders and managing point-of-sale materials, social media actions, and internal communications?
• Do you have strong analytical and problem-solving skills, as well as excellent communication and interpersonal skills?
• Are you fluent in English and Spanish?

ASSUMPTION: The company values a diverse and inclusive work environment, and encourages applicants from all backgrounds to apply.

⚠️ Potential Challenges

• The role is temporary, with a duration of 8 months, which may limit long-term growth opportunities within the company.
• The role requires strong organizational skills, attention to detail, and the ability to work effectively with multiple stakeholders, which can be challenging at times.
• The work environment is fast-paced, with a focus on meeting deadlines and achieving results, which may require occasional overtime.
• The role may require occasional travel to other company locations or client sites.

ASSUMPTION: The company offers various benefits and support programs to help employees manage work-life balance and maintain their well-being.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Specialist position, but with a focus on trade marketing and campaign management.
• The role requires a strong understanding of the Brazilian market and consumer behavior, as well as proficiency in English and Spanish.
• Career progression in this role may lead to a permanent position or international assignments, depending on the company's needs and the candidate's performance.

ASSUMPTION: The role's temporary nature and focus on trade marketing may make it more suitable for candidates with specific experience in this area.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch, targeting both end-users and resellers.
• Managing a social media campaign to promote a company event or product, in collaboration with external agencies and vendors.
• Analyzing KPIs and adjusting campaign strategies to optimize results, in collaboration with the data analysis team.

ASSUMPTION: The specific projects assigned to the role may vary depending on the company's current marketing priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the main challenges facing the marketing department, and how can this role help address them?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and can help you better understand the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work effectively with multiple stakeholders.
• Research the company and its marketing strategies to demonstrate your understanding of the role and the company's goals.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.