Analista de SEO

📌 Core Information

🔹 Job Title: Analista de SEO

🔹 Company: Thomson Reuters

🔹 Location: São Paulo, SP, Brazil

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-04-04

🔹 Experience Level: Mid-Level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conducting technical SEO analysis and identifying improvement opportunities
• Developing and executing strategies to enhance site authority and visibility
• Performing A/B testing and analyzing results to improve user experience
• Optimizing keywords and URLs for better search engine performance
• Monitoring site performance and providing regular reports to stakeholders

ASSUMPTION: This role requires a balance of analytical and creative skills, as well as the ability to work collaboratively with various teams.

📋 Key Responsibilities

✅ Identify opportunities for website improvement through SEO analysis

✅ Develop and execute strategies to enhance site authority and visibility online, including content creation and link acquisition

✅ Perform A/B testing and analyze results to identify opportunities for improving user experience

✅ Optimize keywords and URLs to improve search engine performance

✅ Monitor site performance and provide regular reports to marketing teams and other stakeholders

ASSUMPTION: The role may also involve staying up-to-date with industry trends and best practices in SEO.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in SEO, with a focus on technical analysis and optimization strategies

Required Skills:

• Proficient in SEO analysis tools (e.g., SEMrush, Ahrefs, Google Analytics)
• Strong understanding of on-page and off-page SEO factors
• Excellent project planning and execution skills
• Fluency in English (reading and writing)

Preferred Skills:

• Experience with HTML and CSS
• Familiarity with JavaScript and Python
• Knowledge of content management systems (e.g., WordPress, Drupal)

ASSUMPTION: While not explicitly stated, proficiency in Portuguese is likely required for this role due to the location and company language.

💰 Compensation & Benefits

Salary Range: Based on market research, the estimated salary range for this role in São Paulo, Brazil is R$ 5,000 - R$ 8,000 per month. This is an estimate and the actual salary may vary based on the candidate's experience and qualifications.

Benefits:

• Medical and dental assistance
• Access to physical and psychological wellbeing platforms
• Flexible vacation policy
• Two mental health days per year
• Remote work options (up to 3 days per week)
• Employee support program
• Learning and development opportunities
• Mentorship program
• Volunteering days

Working Hours: Full-time position with standard business hours (Monday to Friday, 9:00 AM to 6:00 PM)

ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Thomson Reuters operates in the information services industry, providing intelligent information, software, and technology solutions to legal, tax, accounting, and compliance professionals, as well as journalists and media organizations.

Company Size: Thomson Reuters is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Thomson Reuters was founded in 1851 and has since grown into a global leader in its industry.

Company Description:

• Thomson Reuters combines intelligent information, technology, and expertise to deliver answers that help professionals make confident decisions and manage their businesses.
• The company's products and services include highly specialized information-enabled software and tools for legal, tax, accounting, and compliance professionals, as well as global news services through Reuters.
• Thomson Reuters is committed to providing a more transparent, just, and inclusive future for its clients and the wider community.

Company Specialties:

• Intelligent Information
• Accounting
• Legal
• Tax
• Media
• Technology
• and News

Company Website: thomsonreuters.com

ASSUMPTION: As a large, global organization, Thomson Reuters offers a dynamic and diverse work environment with opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: The SEO Analyst will report directly to the Marketing Manager or a similar role within the organization.

Work Arrangement: This role operates on a hybrid work arrangement, with employees working on-site for 2-3 days per week and remotely for the remainder of the time.

Growth Opportunities:

• Progression to a Senior SEO Analyst or similar role
• Expansion into other areas of digital marketing or related fields
• Potential international assignments or relocation opportunities

ASSUMPTION: Given the size and global presence of Thomson Reuters, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a hybrid work arrangement

Office Location(s): 19 Duncan Street, Toronto, ON, Canada; 3 Times Square, New York, NY, USA; Upper McKinley Rd, Taguig City, National Capital Region, Philippines; 800 Corporate Pointe, Culver City, CA, USA; 5 Canada Square, London, England, UK; Avenida Doutor Cardoso de Melo, 1855, Sao Paulo, SP, Brazil; #09-05, Alice@Mediapolis - 29 Media Circle, Singapore, Singapore; 2395 Midway Rd, Carrollton, TX, USA; 610 Opperman Dr, Eagan, MN, USA; Paseo de Recoletos, 37, Madrid, Community of Madrid 28004, ES; B/23, Noida, Uttar Pradesh 201307, IN; Avenida Centenario, 7405, Criciuma, SC 88815-001, BR; 6300 Interfirst Dr, Ann Arbor, MI, USA; 3 Garden Rd, Central & Western, Hong Kong, HK; 333 Collins St, Melbourne, VIC 3000, AU; Av Paseo de la Reforma #26, Floor 36, Colonia Juárez, Mexico City, Cuauhtémoc 06600, MX; 6300 Interfirst Dr, Ann Arbor, Michigan 48108, USA; 800 Corporate Pointe, Culver City, California 90230, USA; Landis-Gyr Strasse 3, Zug, 6300, CH; Westgate Business Bay, Wing A, 7th Floor, Office No.701/A, Ahmedabad Westgate, 380051, IN; S4th and 5th floor Office-II, Plot No. 9, Phase I, Doddanekundi Industrial Area, K.R Puram Hobli, Bangalore 560048, IN

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a population of over 22 million people.
• The city is known for its vibrant culture, diverse neighborhoods, and extensive public transportation system.
• São Paulo is a major financial and economic hub, with a thriving job market and numerous opportunities for professional growth and development.

Work Schedule: Standard business hours (Monday to Friday, 9:00 AM to 6:00 PM) with flexibility for remote work

ASSUMPTION: Working in São Paulo offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth technical interview
• Final round interview with hiring manager or panel
• Background check and onboarding

Key Assessment Areas:

• Technical SEO knowledge and skills
• Problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values
• Adaptability and willingness to learn

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for technical SEO interview questions by brushing up on your knowledge of on-page and off-page optimization factors, keyword research, and link building strategies
• Be ready to discuss your approach to A/B testing and data analysis
• Demonstrate your understanding of the company's mission and values during the interview
• Follow up with the recruiter after the interview to express your interest in the role

ATS Keywords: SEO, Search Engine Optimization, Technical SEO, Keyword Research, Link Building, A/B Testing, Data Analysis, Marketing, Digital Marketing, Hybrid Work, São Paulo

ASSUMPTION: The application process for this role may vary depending on the specific hiring manager or team, but generally follows a structured interview process with a focus on technical skills and cultural fit.

🛠️ Tools & Technologies

• SEMrush
• Ahrefs
• Google Analytics
• Google Search Console
• Google Tag Manager
• HTML
• CSS
• JavaScript
• Python
• WordPress
• Drupal

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's tech stack and the candidate's areas of focus within SEO.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Independence
• Innovation
• Objectivity
• Fairness
• Transparency

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to feedback
• Results-focused and proactive
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you align with Thomson Reuters' core values, particularly in terms of integrity, independence, and objectivity?
• Are you comfortable working in a collaborative, data-driven environment and adapting to feedback and changing priorities?
• Do you have a proactive and results-focused approach to your work, with a commitment to continuous learning and improvement?

ASSUMPTION: Thomson Reuters values candidates who are aligned with their core values and have a strong work ethic, with a focus on collaboration, data-driven decision-making, and continuous learning.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines and competing priorities
• Keeping up with industry trends and best practices in SEO, as well as changes in search engine algorithms and guidelines
• Collaborating effectively with cross-functional teams, including marketing, content, and development teams
• Managing multiple projects and stakeholders simultaneously
• Adapting to changes in the organization's priorities and strategies

ASSUMPTION: These challenges are common in fast-paced, dynamic organizations and can be overcome with strong communication, collaboration, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other SEO roles, this position places a stronger emphasis on technical SEO analysis and optimization strategies
• In the broader digital marketing landscape, this role focuses more on SEO-specific skills and less on content creation or social media management
• Career paths for SEO professionals may include progression to Senior SEO Analyst, SEO Manager, or similar roles, with potential opportunities for international assignments or relocation

ASSUMPTION: While this role is focused on SEO, the skills and experience gained can be transferable to other areas of digital marketing or related fields.

📝 Sample Projects

• Conducting a comprehensive SEO audit of the company's website to identify technical and on-page optimization opportunities
• Developing and executing a link building strategy to improve the website's authority and visibility in search engine results
• Optimizing the website's structure and internal linking to improve crawlability and indexation by search engines
• Creating and implementing A/B tests to improve user experience and conversion rates
• Monitoring and analyzing the website's performance using tools such as Google Analytics and Google Search Console

ASSUMPTION: These sample projects are representative of the types of tasks and initiatives an SEO Analyst might undertake in this role.

❓ Key Questions to Ask During Interview

• What are the most pressing SEO challenges facing the company, and how does this role address them?
• How does this role collaborate with other marketing teams, such as content and social media, to achieve overall marketing objectives?
• What opportunities are there for professional growth and development within the SEO team or the broader marketing organization?
• How does the company support work-life balance and employee well-being, particularly for employees working in a hybrid or remote arrangement?
• What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?

ASSUMPTION: These questions can help you better understand the role's priorities, expectations, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for technical SEO interview questions by brushing up on your knowledge of on-page and off-page optimization factors, keyword research, and link building strategies
• Be ready to discuss your approach to A/B testing and data analysis
• Follow up with the recruiter after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.