📌 Core Information
🔹 Job Title: Analista de SEO
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing SEO strategies to drive organic traffic growth
- Collaborating with content, development, and marketing teams to implement best SEO practices
- Analyzing data and interpreting metrics to make data-driven decisions
- Working with technical SEO aspects, such as rastreabilidade, indexação, and schema markup
- Creating and updating on-page content optimized for SEO
ASSUMPTION: This role requires a high level of SEO expertise and experience in large-scale or competitive environments. The ideal candidate will have a strong analytical mindset and be proactive in driving SEO success.
📋 Key Responsibilities
✅ Creating and optimizing SEO strategies to ensure sustainable organic traffic growth and performance in search engines
✅ Collaborating with content, development, and marketing teams to implement best SEO practices
✅ Analyzing data and interpreting metrics to make data-driven decisions
✅ Working with technical SEO aspects, such as rastreabilidade, indexação, and schema markup
✅ Creating and updating on-page content optimized for SEO
✅ Implementing link building strategies and optimizing on-page elements
✅ Staying up-to-date with industry trends and best practices in SEO
ASSUMPTION: This role requires a deep understanding of SEO, both technical and strategic, as well as strong analytical and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Minimum of 3 years of experience in SEO, preferably in large-scale or competitive environments
Required Skills:
- Proven experience in creating and optimizing SEO strategies
- Solid understanding of technical SEO, including rastreabilidade, indexação, and schema markup
- Familiarity with SEO tools, such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush
- Strong analytical and data interpretation skills
- Basic knowledge of HTML, CSS, and JavaScript
- Fluency in Portuguese and English, both spoken and written
Preferred Skills:
- Experience with websites of comparison, fintech, or related sectors
- Familiarity with CMS Storyblok
- Experience with mobile-first optimization and A/B testing for SEO
ASSUMPTION: Candidates should have a strong background in SEO and be comfortable working with data and technical aspects. Familiarity with the financial sector or comparison websites would be a plus.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and industry standards for mid-senior level SEO roles in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Friday breakfasts
- Annual events and team-building activities
- Opportunity to work directly with the Founder, Managing Director, and Head of Marketing
- Creative and innovative work environment
- Learning opportunities in the financial sector
Working Hours: Full-time (40 hours per week), with flexible hours and the possibility of remote work 2 days per week
ASSUMPTION: The salary range is estimated based on market research for mid-senior level SEO roles in Lisbon. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. The company operates in the competitive comparison website sector, helping consumers find the best deals on credits, cards, accounts, energy, and insurance.
Company Size: Medium (51-200 employees). This size allows for a more agile and innovative work environment, with opportunities for growth and impact.
Founded: 2015. The company has been operating for nearly a decade, providing a stable and established work environment.
Company Description:
- ComparaJá is an online, independent, and free platform for comparing and analyzing financial products and services
- The company aims to help consumers make informed decisions about their finances by providing impartial, rigorous, and independent information
- ComparaJá works with various partners in the financial sector to offer a wide range of products and services
Company Specialties:
- Credit products (personal loans, credit cards, mortgages)
- Savings products (deposits)
- Energy and telecommunications contracts
- Insurance products
Company Website: www.comparaja.pt
ASSUMPTION: ComparaJá is a well-established company in the financial services sector, with a strong focus on helping consumers make informed decisions about their finances.
📊 Role Analysis
Career Level: Mid-Senior level. This role requires a significant amount of experience and expertise in SEO.
Reporting Structure: The SEO Analyst will report directly to the Head of Marketing and work closely with the Founder and Managing Director.
Work Arrangement: Hybrid (3 days on-site in Lisbon). This arrangement offers a balance between collaboration and flexibility.
Growth Opportunities:
- Learning and developing SEO skills in a dynamic and innovative environment
- Gaining experience in the financial sector and working with various partners
- Potential career progression within the marketing department or the company as a whole
ASSUMPTION: This role offers opportunities for growth and development in SEO and the financial sector, as well as potential career progression within the company.
🌍 Location & Work Environment
Office Type: On-site with hybrid option. The main office is located in Lisbon, with the possibility of working remotely 2 days per week.
Office Location(s): Praça de Alvalade, Lisbon
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
- The city is known for its rich history, vibrant culture, and beautiful architecture
- Lisbon offers a high quality of life, with a mild climate, affordable cost of living, and a strong sense of community
Work Schedule: Full-time (40 hours per week), with flexible hours and the possibility of remote work 2 days per week
ASSUMPTION: Lisbon offers a dynamic and vibrant work environment, with a high quality of life and a strong sense of community. The hybrid work arrangement provides flexibility and balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment or case study
- Final interview with the Head of Marketing, Founder, and/or Managing Director
Key Assessment Areas:
- SEO knowledge and experience
- Data analysis and interpretation skills
- Communication and collaboration skills
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and skills
- Demonstrate your understanding of the role and the company by showing how your skills and experience align with the job requirements
- Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and practicing data analysis
- Research the company and its mission to show your enthusiasm and fit for the role
ATS Keywords: SEO, technical SEO, data analysis, link building, on-page optimization, collaboration, marketing, financial services, comparison website
ASSUMPTION: The application process for this role is likely to involve a technical SEO assessment or case study, as well as interviews with key stakeholders in the company. Tailoring your application materials to the role and company will increase your chances of success.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush
- Content management system: CMS Storyblok (preferred)
- Programming languages: HTML, CSS, JavaScript
ASSUMPTION: Familiarity with the listed SEO tools and programming languages will be essential for success in this role. Experience with CMS Storyblok would be a plus.
👔 Cultural Fit Considerations
Company Values:
- Ambition
- Proactivity
- Spirit of teamwork
- Creativity
- Ethical work
- Determination
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Results-oriented and goal-focused
Self-Assessment Questions:
- Do you have a strong ambition and determination to drive SEO success?
- Are you comfortable working in a collaborative and data-driven environment?
- Do you have a creative and innovative approach to SEO?
- Are you results-oriented and goal-focused?
ASSUMPTION: A strong cultural fit for this role would involve a high level of ambition, proactivity, and determination, as well as a collaborative and data-driven work style.
⚠️ Potential Challenges
- Working in a competitive SEO landscape, with a focus on driving organic traffic growth in a large-scale environment
- Collaborating with various teams and stakeholders to implement best SEO practices
- Keeping up-to-date with industry trends and best practices in SEO
- Balancing on-site collaboration with remote work
ASSUMPTION: This role presents unique challenges and opportunities for SEO professionals looking to drive organic traffic growth in a competitive and dynamic environment.
📈 Similar Roles Comparison
- This role is similar to SEO Manager or SEO Specialist positions, but with a focus on driving organic traffic growth in a large-scale comparison website environment
- Unlike other SEO roles, this position requires a strong understanding of the financial services sector and comparison websites
- Career progression in this role could lead to senior marketing positions or SEO leadership roles within the company
ASSUMPTION: This role is unique in its focus on driving organic traffic growth in a large-scale comparison website environment, with a strong emphasis on the financial services sector.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy for a new product launch
- Conducting a technical SEO audit and identifying opportunities for improvement
- Optimizing on-page content for target keywords and improving search engine rankings
- Collaborating with the content team to create and optimize blog posts and other SEO-focused content
ASSUMPTION: These sample projects illustrate the range of SEO responsibilities and collaborations required for this role, from strategic planning to technical optimization and content creation.
❓ Key Questions to Ask During Interview
- What are the biggest SEO challenges facing the company, and how can this role address them?
- How does the SEO team collaborate with other departments, such as content and marketing?
- What opportunities are there for growth and development within the SEO team and the company as a whole?
- How does the company support work-life balance, particularly with the hybrid work arrangement?
- What is the company's approach to innovation and staying ahead of industry trends in SEO?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ComparaJá job portal
- Tailor your resume and cover letter to highlight your SEO experience and skills, and explain how you align with the company's mission and values
- Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and practicing data analysis
- Research the company and its mission to show your enthusiasm and fit for the role
- Follow up with the HR department one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
