🔹 Job Title: Analista de Trade Marketing
🔹 Company: Lesaffre
🔹 Location: Toluca, México, Mexico
🔹 Job Type: A jornada completa
🔹 Category: Food and Beverage Manufacturing
🔹 Date Posted: 2025-05-02
🔹 Experience Level: 2-5 años
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a passion for brand promotion. It's ideal for candidates with experience in trade marketing and a solid understanding of the food industry.
✅ Reportes mensuales de benchmark
✅ Propuesta anual de promoción de la marca
✅ Liberación de precios especiales en tiempo con base a las solicitudes de los jefes de ventas
✅ Propuesta de nuevos materiales
✅ Campañas de lanzamientos y re lanzamientos
✅ Ferias y eventos promocionales nacionales
✅ Logro de los objetivos de ventas por ese medio
✅ Visitas en campo al segmento artesanal en panaderías y mayoristas, con la finalidad de monitorear ventas, precios, promociones e imagen de las marcas
✅ Recolección de datos (precios, márgenes, estrategias de la competencia) para el análisis y toma de decisiones del área comercial
✅ Desarrollar, implementar y medir herramientas de marketing, identificando necesidades para la correcta exposición de nuestras marcas
✅ Coordinar ferias y eventos promocionales nacionales, mediante una planeación estratégica para difusión de la marca
✅ Asegurar la correcta implementación de la imagen que queremos proyectar en línea con la estrategia del área comercial
✅ Emitir las listas de precios de venta, en base a las políticas de rentabilidad de la empresa para realizar su actualización y difusión oportuna
✅ Planear, cotizar y coordinar la compra y distribución de material promocional y publicaciones en medios impresos o electrónicos, en base a los requerimientos del mercado para su correcta ejecución
ASSUMPTION: The role involves a mix of analytical work, field visits, and event coordination. Strong organizational skills and the ability to work independently are essential.
Education: Licenciatura en Marketing, Negocios, Administración o áreas afines
Experience: 2-5 años de experiencia en el área de Trade Marketing o en un puesto similar
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a solid educational background in a relevant field and proven experience in trade marketing. Strong analytical and communication skills are crucial for success in this role.
Salary Range: El rango salarial para este puesto en México es de $25,000 a $40,000 MXN mensuales, según la experiencia y habilidades del candidato. Este rango es una estimación basada en la información disponible y puede variar.
Benefits:
Working Hours: Horario full-time, de lunes a viernes, con un horario flexible que puede variar según las necesidades del negocio
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience. Lesaffre offers a comprehensive benefits package to attract and retain top talent.
Industry: Lesaffre operates in the food and beverage manufacturing industry, focusing on baking, biotechnologies, health care, and research & development.
Company Size: Lesaffre is a large corporation with over 10,000 employees globally. This size offers opportunities for growth and exposure to diverse projects.
Founded: Lesaffre was founded in 1853 and has since grown into a key global player in fermentation, with a presence in over 50 countries.
Company Description:
Company Specialties:
Company Website: http://www.lesaffre.com
ASSUMPTION: Lesaffre's large size and global presence offer candidates the opportunity to work on diverse projects and gain international experience. The company's commitment to sustainability and innovation makes it an attractive employer for environmentally conscious professionals.
Career Level: Este puesto es adecuado para candidatos con experiencia en el área de Trade Marketing y que buscan desarrollarse profesionalmente en una empresa global.
Reporting Structure: El Analista de Trade Marketing reportará directamente al Jefe del Área Comercial y trabajará en colaboración con otros departamentos de la empresa.
Work Arrangement: Este puesto requiere trabajar en las instalaciones de la empresa en Toluca, México, con un horario full-time de lunes a viernes.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth within the company, as well as the chance to develop skills in marketing, data analysis, and international collaboration.
Office Type: La oficina de Lesaffre en Toluca, México, es un entorno de trabajo dinámico y multicultural, con un enfoque en la colaboración y el trabajo en equipo.
Office Location(s): Calle 5 de Mayo 201, Col. Centro, Toluca, México
Geographic Context:
Work Schedule: El horario de trabajo es de lunes a viernes, de 9:00 a 18:00 horas, con una hora de comida. Sin embargo, el horario puede variar según las necesidades del negocio.
ASSUMPTION: The work environment at Lesaffre's Toluca office is dynamic and multicultural, with a strong emphasis on collaboration and teamwork. The city of Toluca offers a rich cultural experience and a pleasant climate, making it an attractive location for professionals.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Análisis de mercado, monitoreo de ventas, estrategias de marketing, coordinación de eventos, habilidades de trabajo en equipo, comunicación verbal y escrita
ASSUMPTION: The application process at Lesaffre involves a review of the candidate's resume and cover letter, followed by telephone or video interviews and a final in-person interview. The company places a strong emphasis on analytical skills, communication, and relevant experience in the Trade Marketing field.
ASSUMPTION: The role may require the use of various tools and technologies, including data analysis software, project management tools, and digital marketing platforms. Familiaridad con estas herramientas es deseable pero no esencial, ya que la empresa ofrece capacitación y soporte a sus empleados.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Lesaffre values innovation, social responsibility, and collaboration. Candidates should be adaptable, team-oriented, and passionate about the food industry and its impact on society and the environment.
ASSUMPTION: While the role offers many opportunities for growth and learning, it also presents challenges such as high organizational demands, tight deadlines, and the need to adapt to a multicultural environment. Candidates should be prepared to work hard and adapt to new situations.
ASSUMPTION: While this role shares similarities with other Trade Marketing positions, working for Lesaffre offers candidates the opportunity to gain experience in a global company with a strong market presence. This experience can be valuable for candidates looking to advance their careers in marketing and data analysis.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the role, from strategic marketing planning to data analysis and event coordination.
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development. They also demonstrate the candidate's interest in the position and their commitment to success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.