Analista en Marketing

📌 Core Information

🔹 Job Title: Analista en Marketing

🔹 Company: Banco Itau

🔹 Location: Montevideo, Montevideo

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining strategy, planning, and executing advertising and social media campaigns focused on awareness.
• Collaborating with the team to capitalize on market opportunities and implement creative marketing plans.
• Proven experience in advertising and social media leadership, with a focus on creativity and customer orientation.
• Dynamic and collaborative work environment, with opportunities for professional growth and development.

ASSUMPTION: The role requires a high level of expertise in marketing strategy and execution, with a focus on digital advertising and social media. The company values collaboration and proactivity, seeking individuals who can adapt quickly to changes and introduce new ideas.

📋 Key Responsibilities

✅ Define strategy, plan, and execute advertising and social media campaigns focused on awareness.

✅ Collaborate with the team to capitalize on market opportunities and implement creative marketing plans.

✅ Lead and manage social media platforms, ensuring consistent branding and messaging.

✅ Monitor and analyze campaign performance, using data to inform strategy and optimize results.

✅ Stay up-to-date with industry trends and best practices, incorporating new insights into marketing strategy.

ASSUMPTION: The role requires strong analytical skills and a data-driven approach to marketing strategy. The ideal candidate will be comfortable using data to inform decision-making and continuously improve campaign performance.

🎯 Required Qualifications

Education: Bachelor's degree in Communication, Marketing, or a related field. Postgraduate or master's degree preferred.

Experience: Over five years of experience in advertising and social media leadership, with a focus on awareness campaigns.

Required Skills:

• Proven expertise in digital advertising and social media strategy.
• Strong analytical skills and data-driven approach to marketing.
• Excellent communication and collaboration skills.
• Fluency in Spanish, with proficiency in English a plus.

Preferred Skills:

• Experience with marketing automation tools and CRM systems.
• Knowledge of the Uruguayan market and consumer behavior.
• Familiarity with A/B testing and optimization strategies.

ASSUMPTION: The role requires a strong understanding of the Uruguayan market and consumer behavior. Candidates with relevant experience in the region may be preferred.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between UYU 150,000 and UYU 250,000 per month, based on industry standards for marketing professionals with 5-10 years of experience in Uruguay.

Benefits:

• Opportunity for professional growth and development within the company.
• Collaborative and dynamic work environment.

Working Hours: Full-time, Monday to Friday, with the possibility of flexible hours and remote work arrangements.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The company offers competitive benefits and a dynamic work environment to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Banco Itau is a global financial services firm and the largest private sector financial institution in Latin America, with operations in 19 countries throughout the Americas, Asia, Middle East, and Europe.

Company Size: 201-500 employees. As a large organization, Itau offers opportunities for career growth and development, as well as a diverse and dynamic work environment.

Founded: 2007. Itau was founded in Brazil and has since expanded its operations globally, including in the United States, where it has offices in Miami and New York.

Company Description:

• Itau offers a complete spectrum of financial products and services to a broad range of clients, from individuals to the most sophisticated institutional investors.
• The company is committed to innovation and continuous improvement, investing in technology and digital solutions to enhance the customer experience.
• Itau values diversity, inclusion, and collaboration, fostering a work environment that promotes creativity and innovation.

Company Specialties:

• Private Banking
• Investments
• Wealth Management
• Asset Management
• Corporate Bank

Company Website: http://www.itauprivatebank.com

ASSUMPTION: As a large and established financial institution, Itau offers a stable and secure work environment, with opportunities for professional growth and development. The company values innovation and collaboration, seeking employees who can contribute to its continued success.

📊 Role Analysis

Career Level: Experienced Professional. The role of Analista en Marketing requires a high level of expertise and experience in marketing strategy and execution.

Reporting Structure: The role reports directly to the Marketing Manager and works closely with other marketing and communications professionals within the organization.

Work Arrangement: On-site, with the possibility of flexible hours and remote work arrangements. The role requires a presence in the office to collaborate with the team and maintain consistent communication.

Growth Opportunities:

• Advancement to a senior marketing role, such as Marketing Manager or Marketing Director.
• Expansion into related fields, such as market research or customer experience.
• Opportunities to work on cross-functional projects and gain exposure to different areas of the business.

ASSUMPTION: The role of Analista en Marketing offers opportunities for professional growth and development within the organization. Candidates with strong leadership skills and a strategic mindset may be well-positioned for advancement to senior marketing roles.

🌍 Location & Work Environment

Office Type: Corporate. Itau's Montevideo office is located in a modern, professional setting, with state-of-the-art facilities and amenities.

Office Location(s): 200 South Biscayne Blvd, 22nd floor, Miami, FL 33131, US; 767 5th Ave, New York, 10153, US

Geographic Context:

• Montevideo is the capital and largest city of Uruguay, with a population of over 1.3 million people.
• The city is known for its vibrant cultural scene, with a rich history of arts, music, and literature.
• Montevideo offers a high quality of life, with excellent education, healthcare, and infrastructure.

Work Schedule: Full-time, Monday to Friday, with the possibility of flexible hours and remote work arrangements. The role may require occasional work on weekends or evenings to support events or campaigns.

ASSUMPTION: Montevideo offers a dynamic and multicultural work environment, with a high quality of life and excellent opportunities for personal and professional growth. The city's vibrant cultural scene and rich history make it an attractive destination for international professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the hiring manager and other team members to discuss qualifications and fit for the role.
• Final interview with senior leadership to discuss career aspirations and long-term fit within the organization.

Key Assessment Areas:

• Marketing strategy and campaign execution.
• Analytical skills and data-driven decision-making.
• Communication and collaboration skills.
• Cultural fit and alignment with Itau's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for the role.
• Demonstrate your understanding of the Uruguayan market and consumer behavior in your application materials.
• Prepare for behavioral interview questions that assess your problem-solving skills, leadership, and adaptability.

ATS Keywords: Marketing strategy, social media advertising, customer orientation, team collaboration, proactivity, market understanding, innovation, digital marketing, campaign execution, data analysis, CRM, marketing automation

ASSUMPTION: Itau's application process is designed to assess candidates' qualifications and cultural fit for the role. The company values proactive and adaptable individuals who can contribute to its continued success.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, Zoho CRM)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The role requires proficiency in marketing automation tools and CRM systems, as well as familiarity with social media management platforms and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer focus
• Integrity
• Responsibility

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable using data to inform decision-making and optimize results?
• Do you enjoy working collaboratively with others to achieve common goals?
• Are you adaptable and able to quickly adjust to changes in the market or business environment?

ASSUMPTION: Itau values innovation, collaboration, and a customer-focused approach to business. Candidates who are adaptable, data-driven, and team-oriented are likely to be a strong fit for the company's culture and work environment.

⚠️ Potential Challenges

• The role requires a high level of expertise and experience in marketing strategy and execution, which may be challenging for candidates with less experience in the field.
• The company operates in a competitive and dynamic market, requiring candidates to stay up-to-date with industry trends and best practices.
• The role may require occasional work on weekends or evenings to support events or campaigns, which may be challenging for candidates with personal or family commitments.
• The company's large size and global presence may present challenges in terms of communication and collaboration across different time zones and cultures.

ASSUMPTION: The role of Analista en Marketing presents unique challenges and opportunities for professional growth and development. Candidates should be prepared to adapt to a dynamic and fast-paced work environment, with a focus on innovation and continuous improvement.

📈 Similar Roles Comparison

• The role of Analista en Marketing is similar to that of a Marketing Manager or Marketing Specialist, with a focus on digital advertising and social media strategy.
• However, the role requires a higher level of expertise and experience in marketing strategy and execution, with a focus on awareness campaigns.
• The role offers opportunities for professional growth and development within the organization, with a focus on leadership and strategic decision-making.

ASSUMPTION: The role of Analista en Marketing is similar to other marketing roles within the organization, but with a unique focus on digital advertising and social media strategy. Candidates should be prepared to leverage their expertise and experience to drive results and contribute to the company's continued success.

📝 Sample Projects

• Develop and execute a social media advertising campaign to increase brand awareness among target audiences in Uruguay.
• Analyze campaign performance data to optimize results and maximize return on investment.
• Collaborate with cross-functional teams to develop and implement integrated marketing campaigns that drive business results.

ASSUMPTION: The role of Analista en Marketing offers opportunities to work on a variety of projects and campaigns, with a focus on digital advertising and social media strategy. Candidates should be prepared to leverage their expertise and experience to drive results and contribute to the company's continued success.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to marketing and branding in the Uruguayan market?
• How does the role of Analista en Marketing fit into the broader marketing and communications strategy for the organization?
• What are the key priorities for the role in the first 90 days?
• How does the company support the professional growth and development of its employees?
• What are the biggest challenges facing the marketing team in the coming year, and how can this role contribute to addressing them?

ASSUMPTION: The interview process is an opportunity for candidates to assess their fit for the role and the company's culture and work environment. Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's business and market.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://bancoitau.bamboohr.com/careers/108
• Tailor your resume and cover letter to highlight your relevant experience and skills for the role.
• Prepare for behavioral interview questions that assess your problem-solving skills, leadership, and adaptability.
• Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.