📌 Core Information
🔹 Job Title: Analista en Marketing Digital (CRO)
🔹 Company: Telefónica
🔹 Location: Lima, Peru
🔹 Job Type: On-site
🔹 Category: Telecommunications
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Designing and implementing initiatives to increase conversion in Digital Home Sales flows
- Promoting channel efficiency in coordination with internal and external stakeholders
- Analyzing and diagnosing needs in different sales flows, identifying points of friction, and optimizing opportunities
- Executing and monitoring experiments (A/B Testing, multivariants, etc.) to increment conversion ratios
ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to experiment design and execution.
📋 Key Responsibilities
✅ Analyze and diagnose needs in different sales flows, identifying points of friction, drop-offs, and optimization opportunities
✅ Design, execute, and monitor experiments (A/B Testing, multivariants, etc.) to increment conversion ratios
✅ Collaborate with cross-functional teams to implement optimizations and improve the customer experience
✅ Monitor and maintain the backlog of optimizations, prioritizing improvements for the online store
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: University or Technical degree in Systems Engineering, Industrial Engineering, Marketing, or related fields
Experience: 1 to 1.5 years of experience in Digital Marketing, E-commerce, or Growth Hacking (CRO)
Required Skills:
- Intermediate knowledge in CRO (Conversion Rate Optimization)
- Basic/intermediate knowledge in Google Analytics and data visualization tools (Looker)
- Proficiency in Spanish
Preferred Skills:
- Basic knowledge in SQL
- Basic knowledge in UX/UI and usability principles
- Basic knowledge in Agile methodologies
- Basic knowledge in sales and paid traffic campaigns
- Experience in the telecommunications industry
ASSUMPTION: While not explicitly stated, proficiency in English is likely to be beneficial for this role due to the global nature of the company.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Lima, Peru, is typically between 2,500 and 3,500 PEN (Peruvian Nuevo Sol) per month, based on industry standards for entry-level marketing roles. However, the actual salary may vary depending on the candidate's experience and qualifications.
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on Telefónica services
Working Hours: Full-time position with standard office hours (Monday to Friday, 8:30 AM to 5:30 PM), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications, with a focus on providing innovative technology solutions and services
Company Size: Large (5,001-10,000 employees), with a global presence in multiple countries
Founded: Telefónica was founded in 1924 and has since grown into a multinational telecommunications company
Company Description:
- Telefónica accelerates tech adoption through its services in Cyber Security, Cloud, IoT, Big Data, AI, and Blockchain
- The company fosters inclusion and promotes equal opportunities for all applicants
- Telefónica is committed to sustainability and responsible business practices
Company Specialties:
- Cybersecurity
- Cloud services
- Big Data and AI
- Internet of Things (IoT)
- Blockchain
Company Website: Telefónica Tech
ASSUMPTION: Telefónica's global presence and large size may offer opportunities for career growth and international mobility.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth and advancement within the marketing and optimization teams
Reporting Structure: This role reports directly to the CRO Manager and collaborates with cross-functional teams, including marketing, sales, and product
Work Arrangement: On-site, with potential flexibility for remote work as needed
Growth Opportunities:
- Advancement within the marketing and optimization teams
- Expansion into other areas of the business, such as product management or data analysis
- International mobility opportunities within the global organization
ASSUMPTION: This role offers strong potential for career growth and development within a large, multinational organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and productivity
Office Location(s): Telefónica's headquarters are located in Madrid, Spain, with additional offices in Lima, Peru, and other global locations
Geographic Context:
- Lima, Peru, is the capital and largest city of the country, with a population of approximately 10 million people
- The city is known for its vibrant culture, rich history, and diverse neighborhoods
- Lima offers a mix of urban and coastal living, with easy access to beaches and outdoor activities
Work Schedule: Standard office hours (Monday to Friday, 8:30 AM to 5:30 PM), with flexibility for remote work as needed
ASSUMPTION: Lima's diverse culture and urban-coastal blend may appeal to candidates seeking a dynamic and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Problem-solving abilities and creativity in designing experiments
- Collaboration and communication skills, both written and verbal
- Cultural fit and alignment with Telefónica's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of CRO principles and experiment design in your application materials
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Follow up with the hiring manager or HR department after the interview to express your interest in the role
ATS Keywords: CRO, Conversion Rate Optimization, Google Analytics, Data Visualization, Marketing Digital, E-commerce, Growth Hacking, SQL, UX/UI, Usability Principles, Agile Methodologies, Sales, Paid Traffic Campaigns, Conversion Optimization
ASSUMPTION: Telefónica's application process may vary depending on the specific role and location, so it's essential to review the job posting and company website for the most accurate and up-to-date information.
🛠️ Tools & Technologies
- Google Analytics
- Looker (data visualization tool)
- SQL (for basic data manipulation and querying)
- Excel or Google Sheets (for data analysis and reporting)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Customer-centric approach
- Collaboration and teamwork
- Integrity and ethical behavior
- Diversity, inclusion, and respect for all
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and goal-oriented
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you approach analyzing and interpreting data to make informed decisions?
- Can you describe a time when you designed and executed a successful experiment or optimization project?
- How do you collaborate with cross-functional teams to achieve common goals?
ASSUMPTION: Telefónica values candidates who demonstrate strong analytical skills, a customer-centric mindset, and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Working in a large, multinational organization may present unique challenges in terms of communication and collaboration
- The fast-paced nature of the telecommunications industry may require adaptability and quick decision-making
- Balancing multiple priorities and projects may be challenging, requiring strong time management and organizational skills
- The on-site work arrangement may require commuting and adapting to a traditional office environment
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development within the role.
📈 Similar Roles Comparison
- Compared to other CRO roles, this position may offer more exposure to cross-functional teams and global projects due to Telefónica's large size and international presence
- In the telecommunications industry, this role may require a stronger focus on customer-centricity and collaboration with sales and marketing teams
- Career progression in this role may involve expanding into other areas of the business, such as product management or data analysis, rather than strictly vertical advancement
ASSUMPTION: This role offers unique opportunities for growth and development within a large, multinational organization in the telecommunications industry.
📝 Sample Projects
- Designing and executing A/B tests to optimize the checkout process for Telefónica's online store
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Collaborating with product and design teams to improve the user experience and increase conversion rates
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborations required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and optimization strategy for Telefónica?
- What are the most significant challenges facing the CRO team currently, and how can this role contribute to addressing them?
- How does Telefónica support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Telefónica foster a culture of innovation and continuous learning within its teams?
ASSUMPTION: These questions demonstrate your interest in the role and the organization's success, while also providing valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Telefónica Tech job portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the technical assessment or case study presentation by brushing up on your CRO and data analysis skills
- Research Telefónica's company culture and values to demonstrate your fit for the organization
- Follow up with the hiring manager or HR department one week after your interview to express your interest in the role and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
