ANALISTA MARKETING PL (30456)

📌 Core Information

🔹 Job Title: ANALISTA MARKETING PL (30456)

🔹 Company: Bosch Group

🔹 Location: Campinas, São Paulo, Brazil

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Develop comprehensive marketing plans for the Latin America region based on business unit needs.
• Coordinate and execute the full marketing plan with cross-functional teams.
• Manage the marketing budget effectively to support business growth.
• Oversee the communication process for product launches across different countries and business units.

ASSUMPTION: The job requires strong collaboration with other departments to ensure the marketing strategy aligns with business goals effectively.

📋 Key Responsibilities

✅ Develop a marketing strategy tailored to regional needs.

✅ Coordinate the implementation of marketing concepts across various teams.

✅ Manage the marketing budget for business units and cross-functional initiatives.

✅ Ensure marketing efforts align with and support business growth objectives.

✅ Develop strategic campaigns to address business challenges throughout the year.

✅ Report and present marketing initiative results and investment impacts.

ASSUMPTION: This role potentially includes presenting to stakeholders, requiring excellent communication and presentation skills.

🎯 Required Qualifications

Education: Degree in Business Administration, Marketing, or related fields.

Experience: Experience in marketing practices, understanding target audiences, and market analysis.

Required Skills:

• Strategic thinking and marketing project management.
• Digital marketing skills, including SEO, content marketing, and email marketing.
• Skills in networking, social media, merchandising, and event management.

Preferred Skills:

• Advanced English and basic Spanish proficiency.
• Experience with image editing software (e.g., Corel, Illustrator).

ASSUMPTION: An understanding of digital marketing tools and analytics is necessary given the strategic nature of the position.

💰 Compensation & Benefits

Salary Range: Not specified – typically competitive within the industry range.

Benefits:

• Annual preventative health evaluation and internal health services during work hours.
• Flexible work arrangements, not applicable for hourly roles.
• Comprehensive health, dental, and prescription benefits.
• Short Friday schedule for administrative roles in Campinas.
• International expatriation and national transfer policies.

Working Hours: 40 hours per week, primarily on-site with some flexibility as outlined.

ASSUMPTION: The benefits package highlights a commitment to employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Building Materials - Bosch is a well-known innovator in engineering and technology solutions.

Company Size: 1,001-5,000 employees, indicating a medium to large organization with diverse opportunities.

Founded: Not specified, but Bosch has a long-standing reputation in its field.

Company Description:

• Leading in manufacturing premium cutting tools and accessories.
• Pioneering technological advancements for professional tool users.
• Unique producer of their own high-durability carbides.

Company Specialties:

• Power Tools
• Innovative Technology Solutions
• Solution-focused Product Creation

Company Website: https://diablotools.com/

ASSUMPTION: Bosch's global presence and dedication to innovation suggest a dynamic work environment.

📊 Role Analysis

Career Level: Mid-level, focusing on strategy and leadership within the marketing team.

Reporting Structure: Likely reports to a Regional Marketing Manager or Director.

Work Arrangement: Primarily on-site with potential occasional remote days depending on project needs.

Growth Opportunities:

• Potential to advance to higher strategic roles within the marketing department.
• Opportunities to lead cross-functional projects.
• Exposure to international marketing strategies.

ASSUMPTION: With successful execution, candidates could leverage this role for expanded cross-regional responsibilities.

🌍 Location & Work Environment

Office Type: Corporate office in a business park setting.

Office Location(s): Campinas, São Paulo, Brazil.

Geographic Context:

• Campinas is a vibrant city known for its tech industry presence.
• Close proximity to São Paulo, offering rich professional networking opportunities.
• Strong local infrastructure supports corporate growth and lifestyle balance.

Work Schedule: Standard business hours with occasional need for flexibility in line with campaign schedules.

ASSUMPTION: The location's tech-savvy environment supports innovation and career growth opportunities.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume screening.
• One-on-one interviews with marketing team leads.
• Final interview with department executives.

Key Assessment Areas:

• Marketing strategy development and execution.
• Problem-solving and project management skills.
• Technical proficiency in digital marketing tools.

Application Tips:

• Highlight specific marketing project outcomes in your resume.
• Be prepared to discuss your approach to cross-functional collaboration.
• Emphasize adaptability and strategic thinking during interviews.

ATS Keywords: Marketing strategy, SEO, digital marketing, project management.

ASSUMPTION: Success in the application process will likely require strong examples of past marketing achievements and strategic thinking.

🛠️ Tools & Technologies

• Microsoft Office Suite for daily operations.
• SAP for resource planning and management.
• CorelDraw and Adobe Illustrator for creative design tasks.

ASSUMPTION: Familiarity with these tools is essential to performing effectively in the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and collaboration.
• Commitment to quality and excellence.
• Creating impactful solutions.

Work Style:

• Highly collaborative with cross-department teamwork.
• Creative yet analytically driven marketing approaches.
• Adaptable to the fast-paced nature of tech innovations.

Self-Assessment Questions:

• How do I approach developing a go-to-market strategy?
• What tools do I use to measure marketing performance?
• How do I handle multi-region project coordination?

ASSUMPTION: The ideal candidate should thrive in a dynamic environment that prioritizes innovation and quality.

⚠️ Potential Challenges

• Balancing multi-country marketing initiatives with local needs.
• Managing a diverse set of stakeholders with varying priorities.
• Ensuring marketing strategies align with rapid business changes.
• Resource allocation in a competitive budget environment.

ASSUMPTION: Addressing these challenges will require robust strategic planning and negotiation skills.

📈 Similar Roles Comparison

• Compared to entry-level roles, this position demands strategic leadership.
• Offers broader regional responsibilities than domestic-focused marketing roles.
• Provides a pathway to director-level positions with demonstrated success.

ASSUMPTION: This role is ideal for mid-career marketers seeking expanded regional influence and strategic planning experience.

📝 Sample Projects

• Developed a comprehensive marketing plan for a new product line across multiple LATAM markets.
• Led a successful cross-functional campaign that increased brand awareness by 30% in key regions.
• Managed a regional marketing budget ensuring ROI from all campaigns exceeded 150%.

ASSUMPTION: Candidates should be prepared to present concrete project examples demonstrating impact and strategic thought.

❓ Key Questions to Ask During Interview

• What are the current strategic priorities for the marketing department?
• How does Bosch support employee development and progression?
• What challenges do you foresee for the marketing strategy in the upcoming year?
• How is the success of this role measured within the company?
• What is the involvement level with international teams and projects?

ASSUMPTION: These questions help clarify role expectations and future career pathways within Bosch.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Customize your resume to highlight relevant strategic marketing experience.
• Prepare for a multi-stage interview process centered around strategy and execution.
• Inform your current leadership if you're already a Bosch employee applying internally.
• Check eligibility to participate in employee referral programs if applicable.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.