📌 Core Information
🔹 Job Title: Analista Marketing PL
🔹 Company: MadeiraMadeira
🔹 Location: São Paulo, SP, Brazil
🔹 Job Type: Full-Time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Planning, creating, and publishing content for social media platforms
- Engaging with the audience and managing online communities
- Collaborating with internal teams to ensure brand consistency
- Monitoring and analyzing campaign performance using KPIs
ASSUMPTION: This role requires a strong understanding of social media platforms and digital marketing strategies to effectively engage the target audience and achieve the brand's objectives.
📋 Key Responsibilities
✅ Develop and execute content calendars for social media platforms (Instagram, Facebook, TikTok, etc.)
✅ Create engaging and on-brand content, including texts, images, videos, and stories
✅ Interact with the audience, manage online communities, and foster positive relationships with followers
✅ Identify, negotiate, and manage partnerships with influencers to align with brand values and campaign objectives
✅ Evaluate the performance of influencer campaigns using reports and indicators, optimizing results
✅ Collaborate with marketing, design, product, and commercial teams to ensure campaign consistency
✅ Create and adjust banners for the online store
✅ Update the website's home page layout and swap products
✅ Develop landing pages for promotional campaigns
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work collaboratively with various teams to deliver results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Public Relations, or a related field
Experience: 2-5 years of experience in social media management, content creation, or a related role
Required Skills:
- Proficient use of tools such as Canva, Photoshop, and Illustrator
- Basic video editing skills using tools like CapCut, Premiere Rush, or similar
- Strong creative writing, storytelling, and copywriting skills
- Familiarity with social media platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, YouTube, etc.)
- Analytical skills to understand and interpret KPIs
Preferred Skills:
- Experience working with Vtex IO
- Experience working in a furniture store or related environment
ASSUMPTION: Candidates with experience in the furniture industry or e-commerce platforms may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on market research, the estimated salary range for this role is R$ 4,000 - R$ 6,000 per month. This range considers the candidate's experience level, location, and the company's size.
Benefits:
- Meal voucher
- Health plan
- Dental plan
- Life insurance
- Monthly subsidy for electricity and internet (for remote workers)
- Partnership with educational institutions
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and furniture retail
Company Size: Large (1,001-5,000 employees)
Founded: 2011
Company Description:
- MadeiraMadeira is a leading platform for home products in Latin America, offering over 2 million items through its e-commerce, marketplace, and guide shops
- The company aims to reinvent the way people set up and live in their homes, focusing on innovation, technology, and customer needs
- MadeiraMadeira values diversity, inclusion, and belonging, fostering a creative and inclusive work environment
Company Specialties:
- E-commerce and retail
- Furniture and home decor
- Technology and innovation
- Marketing and branding
Company Website: https://www.madeiramadeira.com.br/
ASSUMPTION: MadeiraMadeira's focus on innovation and technology sets it apart in the furniture retail industry, offering unique opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-level (Analyst)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Hybrid (2-3 days per week in the office, with flexible remote work options)
Growth Opportunities:
- Progression to senior roles within the marketing department
- Expansion into other areas of the business, such as product management or commercial roles
- International opportunities, as MadeiraMadeira continues to expand its presence in Latin America
ASSUMPTION: This role offers significant growth potential, as the company continues to expand and invest in its digital presence.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities
Office Location(s): Rua Marechal Deodoro, 717 - São Paulo, SP, 80020-320, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and a major hub for technology, finance, and fashion
- The office is located in the Brooklin neighborhood, offering easy access to public transportation and amenities
- The city is known for its vibrant culture, diverse food scene, and numerous entertainment options
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Candidates' understanding of social media platforms and digital marketing strategies
- Creativity and storytelling skills
- Analytical skills and ability to interpret KPIs
- Collaboration and teamwork skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your previous work, focusing on social media campaigns and content creation
- Demonstrate your understanding of MadeiraMadeira's brand and values during the interview
ATS Keywords: Social media management, content creation, community engagement, influencer marketing, analytical skills, creative writing, video editing, graphic design, collaboration, digital marketing, campaign management, brand strategy, customer engagement, project management, marketing strategy, copywriting
ASSUMPTION: MadeiraMadeira's hiring process is designed to assess candidates' technical skills, creativity, and cultural fit, ensuring they align with the company's values and objectives.
🛠️ Tools & Technologies
- Canva
- Photoshop
- Illustrator
- CapCut or Premiere Rush
- Social media platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, YouTube, etc.)
- Vtex IO (preferred)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they enable candidates to create, edit, and publish high-quality content efficiently.
👔 Cultural Fit Considerations
Company Values:
- Obsession with the customer
- Collaboration and teamwork
- Agility and adaptability
- Resilience and continuous learning
- Diversity, inclusion, and belonging
Work Style:
- Fast-paced and dynamic environment
- Strong focus on results and performance
- Collaborative and supportive team culture
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you align with MadeiraMadeira's customer-centric approach?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a growth mindset and a strong desire to learn and adapt?
ASSUMPTION: Candidates who demonstrate a strong fit with MadeiraMadeira's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation tasks simultaneously
- Keeping up with the latest trends and best practices in social media marketing
- Collaborating effectively with various internal teams to ensure brand consistency
- Adapting to the company's fast-paced and dynamic work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a willingness to learn and adapt in a fast-paced environment.
📈 Similar Roles Comparison
- This role focuses more on content creation and community management than paid advertising or SEO strategies
- In the furniture retail industry, MadeiraMadeira's focus on innovation and technology sets it apart from competitors
- Career progression in this role may involve expanding into other marketing channels or management positions
ASSUMPTION: Understanding the unique aspects of this role and MadeiraMadeira's competitive advantages can help candidates tailor their applications and interviews more effectively.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product line
- Creating engaging content for a brand awareness campaign targeting a specific audience segment
- Managing influencer partnerships to promote a seasonal sale or event
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that candidates may encounter in this role, helping them prepare for the application and interview process.
❓ Key Questions to Ask During Interview
- How does this role contribute to MadeiraMadeira's overall marketing strategy?
- What are the most significant challenges facing the social media team currently, and how can this role help address them?
- How does MadeiraMadeira support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) used to measure the success of social media campaigns, and how are they tracked and analyzed?
- How does MadeiraMadeira foster a culture of diversity, inclusion, and belonging in its work environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates candidates' interest in the role and their commitment to contributing to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://careers-madeiramadeira.icims.com/jobs/2795/analista-marketing-pl/job
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your previous work, focusing on social media campaigns and content creation
- Demonstrate your understanding of MadeiraMadeira's brand and values during the interview
- Follow up with the hiring manager one week after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
