📌 Core Information
🔹 Job Title: Analista de Marketing Pl - Comunicação para Rede de Oficinas
🔹 Company: Bosch Group
🔹 Location: Campinas, São Paulo, Brazil
🔹 Job Type: Tempo integral
🔹 Category: Marketing
🔹 Date Posted: 2025-05-14
🔹 Experience Level: 5-10 anos
🔹 Remote Status: Presencial (4 vezes por semana na empresa)
🚀 Job Overview
Key aspects of this role include:
- Gerenciamento de comunicação para a equipe da rede de oficinas Bosch Service e oficinas módulo
- Criação, planejamento, execução e acompanhamento do plano de comunicação Bosch Service e oficinas módulo
- Interface com agências de publicidade e demais fornecedores para acompanhamento do plano de comunicação
- Atendimento a clientes internos, follow up de ações derivadas do plano de comunicação e reporte de resultados
- Reuniões periódicas para briefing de jobs | apresentação de jobs
- Interface com time da matriz para desenvolvimento das atividades na região América Latina
ASSUMPTION: This role requires strong communication skills, both written and verbal, as well as the ability to work effectively with various stakeholders. It also demands a high level of organization and attention to detail.
📋 Key Responsibilities
✅ Atendimento de comunicação para a equipe da rede de oficinas Bosch Service e oficinas módulo
✅ Criação, planejamento, execução e acompanhamento do plano de comunicação Bosch Service e oficinas módulo
✅ Interface com agências de publicidade e demais fornecedores para acompanhamento do plano de comunicação
✅ Atendimento a clientes internos, follow up de ações derivadas do plano de comunicação e reporte de resultados
✅ Reuniões periódicas para briefing de jobs | apresentação de jobs
✅ Interface com time da matriz para desenvolvimento das atividades na região América Latina
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and stakeholder management. It requires strong communication skills and the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Superior Completo em Marketing, Comunicação, Publicidade e Propaganda, Relações Públicas Jornalismo ou afins.
Experience: Sólida Experiência na área de marketing e comunicação, com foco em atendimento, criação de plano de comunicação (mídia, SoMe, eventos, conteúdo) e interface com agências de publicidade.
Required Skills:
- Conhecimento de ferramentas de comunicação (redes sociais, mídia, produção de MPDV, eventos)
- Pacote Office - mandatório
- Inglês avançado: participar ativamente de reuniões e alinhamentos com a matriz e demais países, fazer apresentações e relatórios em inglês
- Desejável espanhol intermediário
Preferred Skills:
- Vivência em segmento de bens de capital ou consumo seria um diferencial
- Disponibilidade para viagens nacionais
ASSUMPTION: The ideal candidate will have a strong background in marketing and communication, with a focus on strategic planning and tactical execution. They will also have excellent communication skills and the ability to work effectively in a team environment.
💰 Compensation & Benefits
Salary Range: R$ 5,000 - R$ 7,000 (Based on market research for similar roles in the region)
Benefits:
- Programas de Bem-Estar e Saúde: avaliação preventiva anual, ambulatório dentro da localidade para atendimento durante o horário de trabalho, programa antitabagismo, programa de saúde mental, fisioterapia e curso de gestante
- Assistência médica e odontológica
- Política de reembolso para algumas condições especiais de saúde
- Subsídio para medicamentos através da Funcional Health
- Jornadas de trabalho flexível com política de home office (não aplicado para horistas)
- Short Friday para administrativo e horista do turno normal (apenas em Campinas)
- Participação nos lucros e resultados (PLR)
- Política de expatriação internacional e de transferências nacionais
- Plano de previdência privada e empréstimos com taxas diferenciadas
- Seguro de vida
- Associação opcional ao Clube da Bosch dentro da planta com academia, piscinas, churrasqueiras, campos de futebol e society, espaço para eventos, ginásio de esportes, quadras de areia, quadra de tênis, lanchonete e calendário anual de eventos
- Auxílio para mães com creche na planta (verificar vagas disponíveis)
- Licença maternidade e adoção estendida de 180 dias
- Licença paternidade e adoção de 20 dias
- Alimentação no local de trabalho
- Ônibus fretado (ou Vale Transporte)
- Estacionamento gratuito (para quem vem presencial)
- Benefícios de fim de ano com Cesta de Natal e ave congelada
- Brinquedo para filhos menores de 12 anos
- Material escolar para colaboradores (até nível universitário) e filhos (até final do ensino médio)
- Política de subsídios para cursos técnicos, pós-graduação, MBA, especializações e idiomas
- Treinamentos e capacitações através da nossa universidade corporativa
- Premiação por tempo de casa (a partir de 10 anos e a cada 5 anos)
- Participação opcional em várias ações de voluntariado via Instituto Robert Bosch
- Descontos com parceiros do clube: locação de veículos, mensalidade em universidades, cursos de idioma, lojas e outros
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the region. The benefits package is comprehensive and includes health and wellness programs, retirement savings, and various perks.
📌 Applicant Insights
🔍 Company Context
Industry: The Bosch Group is a leading global supplier of technology and services. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology.
Company Size: The Bosch Group is a large multinational corporation with over 400,000 associates worldwide. In Brazil, the company has several plants and offices, employing over 13,000 people.
Founded: The Bosch Group was founded in 1886 by Robert Bosch in Stuttgart, Germany.
Company Description:
- The Bosch Group is a leading global supplier of technology and services. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology.
- The company's products and services are designed to improve the quality of life for people all over the world. Its portfolio ranges from household appliances and power tools to industrial solutions and automotive components.
- The Bosch Group is committed to sustainability and social responsibility. It aims to create a better future through innovative technology and a strong focus on environmental, social, and governance (ESG) factors.
Company Specialties:
- Automotive Technology
- Consumer Goods
- Industrial Technology
- Energy and Building Technology
Company Website: https://www.bosch.com.br/
ASSUMPTION: The Bosch Group is a large, multinational corporation with a strong focus on innovation, sustainability, and social responsibility. Its diverse portfolio of products and services makes it a leading player in various industries.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic planning and tactical execution.
Reporting Structure: The role reports directly to the manager of the marketing team for the region.
Work Arrangement: The role is hybrid, with the employee working on-site four days a week and remotely one day a week.
Growth Opportunities:
- The role offers opportunities for professional development and growth within the marketing team and the broader organization.
- The company's strong focus on innovation and continuous improvement provides ample opportunities for employees to learn and grow.
ASSUMPTION: The role offers a clear path for career progression within the marketing team and the broader organization. The company's strong focus on innovation and continuous improvement provides ample opportunities for employees to learn and grow.
🌍 Location & Work Environment
Office Type: The office is located in Campinas, São Paulo, Brazil, and is a modern, well-equipped facility.
Office Location(s): The office is located at Avenida Robert Bosch, 13064-765, Campinas - SP, Brazil.
Geographic Context:
- Campinas is the largest city in the state of São Paulo, with a population of over 2 million people.
- The city is known for its vibrant cultural scene, including numerous museums, theaters, and music venues.
- Campinas is also home to several universities and research institutions, making it a hub for education and innovation.
Work Schedule: The work schedule is Monday to Friday, from 8:00 AM to 5:00 PM, with a one-hour lunch break. The role is hybrid, with the employee working on-site four days a week and remotely one day a week.
ASSUMPTION: The office is located in a modern, well-equipped facility in a bustling city with a vibrant cultural scene and a strong focus on education and innovation. The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing director
- Background check and offer
Key Assessment Areas:
- Communication skills, both written and verbal
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with company values
- Technical skills, including knowledge of marketing tools and platforms
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work effectively in a team environment
- Research the company and its products to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Marketing, Communication, Planning, Execution, ATS, Job Description, Responsibilities, Qualifications, Benefits, Compensation, Work Arrangement, Location, Company Context, Role Analysis, Interview Process, Application Tips
ASSUMPTION: The interview process is designed to assess the candidate's communication skills, strategic thinking, cultural fit, and technical skills. The application tips provided are specific to this role and the company's hiring process.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Social media platforms (Facebook, Instagram, LinkedIn, etc.)
- Marketing automation tools (e.g., HubSpot, Marketo, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, etc.)
ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and are essential for effective communication, collaboration, and project management.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Performance
- Sustainability
- Responsibility
- Fairness
Work Style:
- Collaborative
- Agile
- Results-driven
- Customer-focused
- Continuously learning and improving
Self-Assessment Questions:
- How do you align with the company's values of innovation and sustainability?
- How do you prefer to work in a team environment, and how do you handle conflicts or disagreements?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: The company values and work style described are essential for a successful cultural fit. The self-assessment questions are designed to help candidates evaluate their alignment with these factors.
⚠️ Potential Challenges
- The role may require occasional travel, which could be challenging for candidates who prefer to work remotely full-time
- The role involves working with multiple stakeholders, which can be challenging at times
- The role requires strong communication skills, which can be challenging for candidates who are not comfortable with public speaking or writing
- The role may require working with tight deadlines, which can be challenging for candidates who prefer a more relaxed work environment
ASSUMPTION: The potential challenges listed are specific to this role and the company's work environment. Candidates should carefully consider these factors before applying.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Specialist role, but with a greater emphasis on strategic planning and tactical execution
- The role is unique in that it focuses on communication for a specific segment of the company's operations (Bosch Service and offices módulo)
- The role offers opportunities for professional development and growth within the marketing team and the broader organization
ASSUMPTION: The comparison provided highlights the unique aspects of this role and its potential for career progression within the company.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch
- Creating and implementing a social media strategy to increase brand awareness
- Conducting market research to identify trends and opportunities in the industry
ASSUMPTION: The sample projects listed are representative of the types of projects that the role may involve. They are designed to give candidates an idea of the scope and nature of the work required.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team in the next 12 months, and how can this role help address them?
- How does this role fit into the broader marketing strategy for the company?
- What opportunities are there for professional development and growth within the marketing team and the broader organization?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: The key questions to ask during the interview are designed to help candidates better understand the role, the company, and the work environment. They are also an opportunity for candidates to demonstrate their interest and enthusiasm for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work effectively in a team environment
- Research the company and its products to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
