📌 Core Information
🔹 Job Title: Analista Marketing Senior
🔹 Company: Sonepar
🔹 Location: Campinas, São Paulo, Brazil
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-26
🔹 Experience Level: Mid-Senior level (5-10 years)
🚀 Job Overview
Key aspects of this role include:
- Developing and coordinating communication and branding strategies for Dimensional and its Business Units
- Ensuring brand consistency and maximizing digital presence
- Contributing to customer satisfaction through effective marketing strategies
- Collaborating with agencies and external partners to execute marketing campaigns
- Coordinating events, press releases, and sustainability projects
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Developing and coordinating the execution of communication and branding strategies for Dimensional and its Business Units across offline and online channels
✅ Ensuring brand consistency, maximizing digital presence, and contributing to customer satisfaction
✅ Contributing to the planning and execution of integrated marketing calendars and events
✅ Coordinating the production of marketing materials, such as catalogs, folders, and sales support materials
✅ Planning and executing digital marketing campaigns in partnership with agencies and related departments
✅ Developing and implementing social media strategies to strengthen Dimensional's digital presence
✅ Coordinating press releases and media relations activities
✅ Coordinating sustainability and social responsibility projects
✅ Monitoring and analyzing marketing KPIs and budget execution
ASSUMPTION: The role may require occasional travel to attend events and meetings, as well as the ability to work flexible hours to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Public Relations, Communications, Business Administration, or a related field
Experience: Proven experience (5-10 years) in branding management, digital marketing, and content generation, preferably in B2B industrial sectors
Required Skills:
- Excellent communication and interpersonal skills
- Strong analytical and problem-solving skills
- Proven experience in branding, digital marketing, and content generation
- Fluency in Portuguese and English
- Proficiency in Microsoft Office Suite (Excel, PowerPoint)
Preferred Skills:
- Master's degree in Marketing or a related field
- Experience with CRM and marketing automation tools
- Knowledge of the Brazilian market and industry trends
ASSUMPTION: Candidates with experience in the electrical equipment or industrial sectors would be a strong fit for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is not provided. However, based on industry standards for a Senior Marketing Analyst in Brazil, the estimated salary range is R$8,000 - R$15,000 per month.
Benefits:
- Medical and dental assistance
- Meal and food vouchers
- Life insurance
- Gympass
- Profit sharing (PLR)
- Psychological and social support program (Optum)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Wholesale distribution of electrical equipment, solutions, and services
Company Size: 10,001+ employees (global), with a significant presence in Brazil
Founded: 1967 (Brazil), with global headquarters in France
Company Description:
- Sonepar is an independent, family-owned company and the world leader in B-to-B distribution of electrical equipment, solutions, and services
- Present in 40 countries with a dense network of brands, serving the building, industry, and energy markets
- Committed to accelerating the world's electrification and driven by a shared Purpose: Powering Progress for Future Generations
Company Specialties:
- Electrical supply distributors
- Supply and wholesale distribution
- Distribution of tools and fasteners
- Safety and industrial supplies
- Electrical supplies and lighting
- Wire and cable distribution
- Integrated supply management and services and solutions
Company Website: Sonepar USA
ASSUMPTION: Sonepar's extensive global presence and diverse product portfolio offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Marketing Director or a similar position within the organization
Work Arrangement: On-site, with occasional travel required for events and meetings
Growth Opportunities:
- Potential career progression to Marketing Manager or similar roles within the organization
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Possibility to relocate to other Sonepar offices or countries, depending on business needs and personal preferences
ASSUMPTION: The company's strong focus on employee development and growth provides ample opportunities for career advancement.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office facilities with a collaborative work environment
Office Location(s): Campinas, São Paulo, Brazil
Geographic Context:
- Campinas is the 12th-largest city in Brazil, with a population of approximately 1.2 million people
- Located in the state of São Paulo, the city is an important economic, cultural, and educational center in the region
- The city is known for its vibrant cultural scene, including numerous museums, theaters, and music venues
Work Schedule: Full-time, with flexible hours required to meet project deadlines and attend events
ASSUMPTION: The dynamic and fast-paced work environment may require employees to adapt to changing priorities and tight deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round interviews with senior leadership
- Background and reference checks
Key Assessment Areas:
- Communication and interpersonal skills
- Analytical and problem-solving skills
- Cultural fit and alignment with company values
- Industry-specific knowledge and experience
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research the company and industry to demonstrate your enthusiasm and understanding
- Be prepared to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: Branding, Marketing, Digital Marketing, Content Generation, B2B, Industrial Sector, Portuguese, English, Microsoft Office Suite, CRM, Marketing Automation
ASSUMPTION: The interview process may vary depending on the specific needs of the hiring manager and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo)
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Project management tools (e.g., Asana, Trello, Jira)
- Google Analytics and other web analytics tools
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the organization.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Expertise and innovation
- Collaboration and teamwork
- Agility and adaptability
- Sustainability and responsibility
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and team-oriented culture
- Focus on continuous learning and improvement
- Strong emphasis on customer satisfaction and excellence
- Openness to feedback and constructive criticism
Self-Assessment Questions:
- How do your communication and interpersonal skills align with the company's customer-centric approach?
- Can you provide an example of a time when you demonstrated agility and adaptability in a challenging situation?
- How do you approach continuous learning and improvement in your professional development?
ASSUMPTION: Candidates who demonstrate a strong cultural fit and alignment with the company's values will be more likely to succeed in the role.
⚠️ Potential Challenges
- Occasional travel requirements for events and meetings
- Working flexible hours to meet project deadlines
- Navigating a large, complex organization with multiple departments and stakeholders
- Keeping up with industry trends and best practices in a rapidly evolving field
- Managing multiple projects and priorities simultaneously
ASSUMPTION: These challenges can be mitigated by effective time management, strong communication skills, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Manager position in a mid-sized to large organization
- However, the focus on the electrical equipment and industrial sectors sets it apart from other marketing roles
- Career progression may lead to roles such as Marketing Director or Head of Marketing within the organization
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in the industry can help applicants tailor their application and prepare for interviews.
📝 Sample Projects
- Developing and executing a comprehensive branding strategy for a new product launch
- Coordinating a multi-channel marketing campaign to promote an industry event
- Managing a team to create and distribute a quarterly customer newsletter
- Analyzing marketing data to optimize campaign performance and maximize ROI
ASSUMPTION: Familiarity with these or similar projects can demonstrate the candidate's relevant experience and qualifications for the role.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy for the next fiscal year, and how this role fits into that plan?
- How does the company support the professional development and growth of its marketing employees?
- Can you provide an example of a successful marketing campaign the company has executed recently, and what made it successful?
- How does the company measure and track the performance of its marketing efforts?
- What are the key challenges facing the marketing department in the coming year, and how can this role help address them?
ASSUMPTION: Asking thoughtful, informed questions demonstrates the candidate's interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Sonepar careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research the company and industry to demonstrate your enthusiasm and understanding
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
