📌 Core Information
🔹 Job Title: Analista Marketing SR (Leite Moça e Creme de Leite Nestlé)
🔹 Company: Nestlé Operational Services Worldwide SA
🔹 Location: São Paulo, São Paulo, Brazil
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing market data and trends to drive brand strategy
- Collaborating with cross-functional teams to execute marketing plans
- Managing brand performance KPIs and financial controls
- Supporting innovation and renovation projects
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to succeed in the dynamic marketing landscape.
📋 Key Responsibilities
✅ Analyze internal and external data, KPIs, consumer reports, and shopper insights to generate insights and guide decision-making
✅ Manage the P&L and control financial aspects in collaboration with the finance team
✅ Support innovation and renovation projects from planning to execution
✅ Collaborate with multifunctional teams, including trade, marketing insights, and finance
✅ Participate in and support the development and execution of brand strategies, communication, and events
ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, with a focus on brand management
Required Skills:
- Strategic thinking and analytical skills
- Knowledge of Nielsen tools (Retail, Homescan, Scanntrack, Origenes, Scanntech)
- Proficient in Office Suite (Excel and PowerPoint)
- Fluency in English
Preferred Skills:
- Experience in the food and beverage industry
- Knowledge of the Brazilian market
ASSUMPTION: Candidates with experience in the food and beverage industry and knowledge of the Brazilian market may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on market research, the estimated salary range for this role in São Paulo, Brazil is R$ 6,000 - R$ 9,000 per month. This range is inclusive of base salary and variable compensation.
Benefits:
- Health insurance
- Dental insurance
- Retirement savings plan
- Employee discounts on Nestlé products
Working Hours: Full-time, Monday to Friday, with flexible hours based on business needs
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Nestlé operates in the food and beverage industry, with a focus on creating and marketing high-quality products that enhance people's lives.
Company Size: Nestlé is a large multinational corporation with over 273,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Nestlé was founded in 1866 by Henri Nestlé, with its headquarters still based in Vevey, Switzerland.
Company Description:
- Nestlé is committed to unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
- The company serves with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day.
- Nestlé's culture is based on values rooted in respect: respect for ourselves, respect for others, respect for diversity, and respect for the future.
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé's extensive product portfolio and global presence provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a senior analyst position, offering opportunities for growth and advancement within the marketing department.
Reporting Structure: The role reports directly to the Marketing Manager and may have supervisory responsibilities for junior team members.
Work Arrangement: The role is on-site, with the possibility of occasional remote work based on business needs and team agreement.
Growth Opportunities:
- Succeeding in this role may lead to opportunities for advancement within the marketing department or other areas of the business.
- Nestlé's large size and global presence offer opportunities for international assignments and exposure to diverse markets.
- The company's focus on innovation and renovation projects provides opportunities to gain experience in new product development and launch.
ASSUMPTION: Successful candidates will have a strong desire to learn and grow within the organization, taking advantage of the numerous development opportunities available.
🌍 Location & Work Environment
Office Type: Nestlé's São Paulo office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): São Paulo, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a vibrant cultural scene and diverse communities.
- The city offers a wide range of housing options, from urban apartments to suburban homes, with varying commute times depending on the location.
- São Paulo has a tropical savanna climate, with warm and humid summers and mild, dry winters.
Work Schedule: The role follows a standard Monday to Friday workweek, with flexible hours based on business needs and team agreement.
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to meet deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the marketing director
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Strategic thinking and planning skills
- Communication and interpersonal skills
- Cultural fit and alignment with Nestlé's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the Brazilian market and Nestlé's products in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and teamwork.
ATS Keywords: Marketing analyst, brand management, market research, strategic planning, data analysis, consumer insights, shopper marketing, innovation, renovation, cross-functional teams, trade marketing, marketing insights, finance
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Nielsen tools (Retail, Homescan, Scanntrack, Origenes, Scanntech)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in the listed tools is preferred but not required. Candidates with experience in relevant tools are encouraged to apply.
👔 Cultural Fit Considerations
Company Values:
- Respect: for ourselves, others, diversity, and the future
- Excellence: in all that we do, striving for the highest standards
- Courage: to take bold decisions and act with integrity
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering excellence
- Adaptable and open to change in a dynamic environment
Self-Assessment Questions:
- How do you demonstrate respect for diversity in your work and personal life?
- Can you provide an example of a time when you took a bold decision and acted with courage in a professional setting?
- How do you balance the need for excellence with the need for adaptability in a dynamic work environment?
ASSUMPTION: Candidates should be able to articulate their alignment with Nestlé's values and demonstrate a strong cultural fit with the organization.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Working with cross-functional teams and navigating different perspectives and priorities
- Adapting to changes in the market and responding to new opportunities or challenges
- Balancing the need for strategic thinking with the need for tactical execution
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and adapt to changes in the work environment.
📈 Similar Roles Comparison
- This role differs from other marketing analyst positions in its focus on brand management for specific Nestlé products (Leite Moça and Creme de Leite).
- The role requires a strong understanding of the Brazilian market and consumer behavior, as well as proficiency in Portuguese.
- Career progression in this role may lead to opportunities in other areas of marketing, such as trade marketing or marketing insights, or to management positions within the marketing department.
ASSUMPTION: Candidates should consider their long-term career goals and how this role may fit into their overall professional development plan.
📝 Sample Projects
- Conducting a competitive analysis of the dairy category in Brazil and developing recommendations to maintain market share for Leite Moça and Creme de Leite
- Analyzing consumer and shopper data to identify trends and opportunities for innovation and renovation within the product portfolio
- Supporting the development and execution of a marketing campaign to launch a new product or variant within the Leite Moça or Creme de Leite portfolio
ASSUMPTION: The specific projects assigned may vary depending on the business needs and priorities at the time of hire.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the overall success of the Leite Moça and Creme de Leite brands?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Nestlé support the professional development and growth of its employees?
- What are the key challenges facing the dairy category in Brazil, and how does this role address them?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your analytical skills, strategic thinking, and teamwork.
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and teamwork.
- If selected for an interview, be prepared to discuss your understanding of the Brazilian market and Nestlé's products.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
