Analista Marketing Sr | Nestlé Purina Analista Marketing Sr | Nestlé Purina

📌 Core Information

🔹 Job Title: Analista Marketing Sr | Nestlé Purina

🔹 Company: Nestlé

🔹 Location: São Paulo, SP, Brazil

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving growth and development of Friskies® and Dog Chow® brands
• Executing marketing strategies and conducting market analyses
• Leading product launches and brand activations
• Collaborating with various departments

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed.

📋 Key Responsibilities

✅ Collaborate in the annual planning process of the brands and lead the execution of activities in conjunction with related areas such as trade marketing and sales

✅ Lead the strategy and execution of communication plans for the brands, including media, content, influencers, and PR, in partnership with agencies and specialists

✅ Conduct market analyses and track brand results

✅ Lead activities crucial for the launch of innovation and renovation projects

✅ Interface with the regional structure to align performance and brand activities in the Brazilian market

✅ Control and manage brand investments

ASSUMPTION: The role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Degree in Marketing, Business Administration, or related fields

Experience: Over 4 years of market experience

Required Skills:

• Advanced proficiency in English and/or Spanish
• Intermediate knowledge of MS Office (Excel and Power Point)
• Knowledge of analysis tools (e.g., Power BI, Nielsen)
• Excellent communication skills
• Strong analytical and organizational skills
• Ability to convince and motivate people towards a common goal

Preferred Skills:

• Experience with commercial routines, pet market, and digital marketing

ASSUMPTION: Candidates with a proven track record in marketing, strong analytical skills, and experience in the pet industry are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is BRL 8,000 - 15,000 per month. This range may vary depending on the candidate's experience and skills.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time (40 hours per week), with flexibility based on business needs

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Nestlé operates in the food and beverage industry, with a strong focus on pet care through its Purina brand.

Company Size: Nestlé is a large multinational corporation with over 273,000 employees worldwide. This size offers opportunities for career growth and diverse experiences.

Founded: Nestlé was founded in 1866, with a rich history in the food and beverage industry.

Company Description:

• Nestlé is committed to enhancing quality of life through its products and services
• The company serves customers with a wide range of products, from infant nutrition to pet care
• Nestlé fosters a culture based on respect, excellence, and passion for its work

Company Specialties:

• Coffee and beverages
• Dairy
• Confectionery
• Culinary and frozen food
• Ice cream
• Infant nutrition
• Healthcare nutrition
• Out-of-home F&B solutions
• Pet care

Company Website: http://www.nestle.com

ASSUMPTION: Nestlé's extensive experience and global presence provide a stable and secure work environment, with opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and experience in marketing.

Reporting Structure: The role reports directly to the Marketing Manager and collaborates with various departments, such as trade marketing and sales.

Work Arrangement: The role is on-site, with the possibility of occasional remote work based on business needs.

Growth Opportunities:

• Potential career progression within the marketing department or related areas
• Opportunities to work on international projects and gain global experience
• Access to training and development programs to enhance skills and knowledge

ASSUMPTION: The role offers opportunities for professional growth and development, with the potential to take on more responsibilities and advance within the company.

🌍 Location & Work Environment

Office Type: Nestlé's office in São Paulo is a modern and collaborative workspace, fostering innovation and creativity.

Office Location(s): Av. Nestlé 55, Vevey, 1800, CH

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, offering a vibrant cultural scene and diverse communities
• The city is a major economic hub, with a strong focus on finance, technology, and marketing
• São Paulo is known for its excellent dining options, with a wide range of international cuisines

Work Schedule: The role follows a standard workweek, with the possibility of occasional overtime based on project demands.

ASSUMPTION: The work environment at Nestlé's São Paulo office is dynamic, collaborative, and inclusive, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with hiring managers and team members
• Final decision and offer

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Analytical skills and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with Nestlé's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the pet care market and Nestlé's Purina brand
• Prepare examples of your past marketing campaigns and their results

ATS Keywords: Marketing, Brand Management, Market Analysis, Product Launch, Trade Marketing, Digital Marketing, Influencer Marketing, Public Relations, Investment Management, Team Collaboration, English, Spanish, MS Office

ASSUMPTION: The application process at Nestlé is competitive, with a strong focus on finding the best fit for the role and the company's culture.

🛠️ Tools & Technologies

• MS Office Suite (Excel, Power Point)
• Analysis tools (Power BI, Nielsen)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in MS Office and analysis tools, with the possibility of using additional project management tools based on team preferences.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Excellence
• Creativity
• Passion

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you align with Nestlé's values, particularly respect and excellence?
• Are you comfortable working in a dynamic and collaborative environment?
• Do you have a passion for marketing and a strong desire to learn and grow?

ASSUMPTION: Nestlé fosters a culture of respect, excellence, and collaboration, with a strong focus on teamwork and innovation.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced and dynamic environment
• Adapting to changes in the market and consumer behavior
• Collaborating with diverse teams and stakeholders

ASSUMPTION: The role presents challenges that require strong organizational skills, adaptability, and the ability to work effectively in a team environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager or Marketing Manager position, with a focus on the pet care industry
• Unlike other marketing roles, this position requires a strong understanding of the pet care market and consumer behavior
• Career progression in this role may lead to managerial or strategic positions within the marketing department or related areas

ASSUMPTION: This role is unique in its focus on the pet care industry, requiring specific knowledge and expertise in the field.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch
• Conducting market research and analysis to identify trends and opportunities
• Collaborating with cross-functional teams to optimize brand performance and drive growth

ASSUMPTION: These sample projects provide a snapshot of the day-to-day responsibilities and challenges faced in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role contribute to the overall success of the Purina brand and Nestlé's pet care division?
• What opportunities are there for professional growth and development within the company?
• How does Nestlé support work-life balance for its employees?
• What are the key performance indicators (KPIs) used to measure success in this role?

ASSUMPTION: These questions help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your past marketing campaigns and their results
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.