Analista Senior Regional de Marketing Digital

📌 Core Information

🔹 Job Title: Analista Senior Regional de Marketing Digital

🔹 Company: Mercado Libre

🔹 Location: Caba, La Union, Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing marketing performance campaign investment mix to maximize sales and align with business objectives
• Analyzing internal and market variables to continuously improve marketing strategies and execution
• Creating and improving marketing performance campaigns using best practices from leading platforms
• Conducting A/B tests to optimize strategies and improve results
• Identifying improvement opportunities through data analysis using tools like BigQuery and SQL

ASSUMPTION: This role requires a high level of analytical skills and experience in data-driven decision making. It also involves working with various teams and stakeholders to align marketing efforts with business objectives.

📋 Key Responsibilities

✅ Manage the investment mix of marketing performance campaigns to maximize sales and align with business objectives

✅ Analyze internal and market variables to continuously improve marketing strategies and execution

✅ Create and improve marketing performance campaigns using best practices from leading platforms

✅ Conduct A/B tests to optimize strategies and improve results

✅ Identify improvement opportunities through data analysis using tools like BigQuery and SQL

ASSUMPTION: This role involves a high degree of independence and requires strong analytical and problem-solving skills. It also requires the ability to work effectively with cross-functional teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in fields such as Engineering, Economics, Business Administration, or related fields

Experience: Over 4 years of experience in analytical roles that require data analysis for problem-solving and business objective tracking

Required Skills:

• Advanced knowledge in probability and statistics
• Proficient in Excel and Google Sheets
• Familiarity with BigQuery, SQL, Python, Google Analytics, Data Studio, and Tableau

Preferred Skills:

• Experience in e-commerce or related industries
• Fluency in Spanish

ASSUMPTION: This role requires a strong foundation in statistical analysis and data manipulation. Familiarity with e-commerce and related industries is a plus but not required.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be PHP 600,000 - PHP 1,200,000 per year, based on industry standards for a senior analyst role in the Philippines. This range may vary depending on the candidate's experience and skills.

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts

Working Hours: Full-time position with standard office hours (Monday to Friday, 8:00 AM to 5:00 PM)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. Benefits may vary depending on the company's policies and the candidate's employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Mercado Libre is a leading e-commerce technology company in Latin America, operating in 18 countries. It provides solutions for buying, selling, advertising, and paying for goods online through its primary platforms, MercadoLibre.com and MercadoPago.com.

Company Size: Mercado Libre has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Mercado Libre was founded in 1999 and is headquartered in Buenos Aires, Argentina.

Company Description:

• Mercado Libre is committed to creating a market for a wide variety of goods and services in an easy, safe, and efficient way
• The company maintains a leadership position in 18 Latin American countries
• Mercado Libre is listed on Nasdaq (NASDAQ: MELI) following its initial public offering in 2007

Company Specialties:

• Internet
• E-commerce
• Online advertising
• Online payments
• Marketing online
• Fintech
• Logistics
• And envíos

Company Website: MercadoLibre.com

ASSUMPTION: Mercado Libre is a well-established company with a strong presence in the Latin American e-commerce market. Its size and diversity provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in data analysis and marketing performance management.

Reporting Structure: The Analista Senior Regional de Marketing Digital reports directly to the Marketing Manager.

Work Arrangement: This role requires on-site work at the company's office in Caba, Philippines.

Growth Opportunities:

• Potential career progression to marketing management or other senior roles within the company
• Opportunities to work on high-impact projects and initiatives
• Access to training and development resources to enhance skills and knowledge

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the company and work on high-impact projects.

🌍 Location & Work Environment

Office Type: Mercado Libre's office in Caba, Philippines, is a modern and collaborative workspace designed to foster innovation and creativity.

Office Location(s): Mercado Libre's main office is located in Caba, Philippines, with additional offices in other major cities in the Philippines and around the world.

Geographic Context:

• The Philippines is an archipelagic country in Southeast Asia, with a tropical marine climate and diverse ecosystems
• Caba, the capital and most populous city of the Philippines, is known for its vibrant culture, rich history, and bustling economy
• The cost of living in Caba is generally lower than in other major Asian cities, with affordable housing, food, and transportation options

Work Schedule: Full-time position with standard office hours (Monday to Friday, 8:00 AM to 5:00 PM), with flexibility for remote work as needed

ASSUMPTION: Mercado Libre's office in Caba, Philippines, provides a modern and collaborative work environment, with opportunities for growth and development. The location offers a unique blend of cultural experiences and a lower cost of living compared to other major Asian cities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Marketing performance management expertise
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in data analysis and marketing performance management
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for behavioral and situational interview questions that focus on problem-solving, decision-making, and teamwork
• Research Mercado Libre's company culture and values to demonstrate your fit and enthusiasm for the role

ATS Keywords: Marketing performance, data analysis, A/B testing, BigQuery, SQL, Python, Google Analytics, Data Studio, Tableau, statistical analysis, Excel, Google Sheets, problem-solving, teamwork, project management, curiosity, adaptability

ASSUMPTION: Mercado Libre's application process is designed to assess the candidate's analytical skills, marketing performance management expertise, and cultural fit. Successful candidates will demonstrate strong problem-solving abilities, communication skills, and a passion for driving business results through data-driven marketing strategies.

🛠️ Tools & Technologies

• BigQuery
• SQL
• Python
• Google Analytics
• Data Studio
• Tableau
• Excel
• Google Sheets

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should have a strong working knowledge of data analysis and visualization tools, as well as programming languages like Python.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Integrity
• Innovation
• Collaboration
• Execution

Work Style:

• Data-driven decision making
• Agile and iterative approach to problem-solving
• Strong focus on teamwork and collaboration
• Results-oriented and action-oriented mindset
• Continuous learning and improvement

Self-Assessment Questions:

• How have you demonstrated customer obsession in your previous roles?
• Can you describe a time when you had to make a difficult decision based on data analysis, and how you approached it?
• How do you handle feedback and criticism, and how do you use it to improve your performance?

ASSUMPTION: Mercado Libre values candidates who align with its customer-centric culture, demonstrate strong analytical skills, and exhibit a results-oriented and collaborative work style. Successful candidates will be able to thrive in a dynamic and fast-paced environment, working closely with cross-functional teams to drive business results.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment may require adaptability and flexibility
• Managing multiple stakeholders and competing priorities may present challenges in prioritization and decision-making
• Working with large datasets and complex analytics tools may require strong technical skills and continuous learning
• Navigating a large and diverse organization may present opportunities for career growth but also require strong networking and communication skills

ASSUMPTION: These challenges are inherent in a senior-level role in a large and dynamic organization. Successful candidates will be able to navigate these challenges effectively, leveraging their strong analytical skills, adaptability, and strong communication skills.

📈 Similar Roles Comparison

• Compared to other senior marketing performance analyst roles, this role places a stronger emphasis on regional management and cross-functional collaboration
• Mercado Libre's focus on e-commerce and online payments sets it apart from other industries, requiring a unique blend of marketing and technical skills
• Career progression in this role may lead to marketing management or other senior roles within the company, with opportunities to work on high-impact projects and initiatives

ASSUMPTION: This role offers unique opportunities for career growth and development within a dynamic and innovative industry. Successful candidates will be able to leverage their strong analytical skills and marketing performance management expertise to drive business results and advance their careers.

📝 Sample Projects

• Developing and implementing a comprehensive A/B testing strategy to optimize marketing performance campaigns and improve conversion rates
• Analyzing market trends and competitor activities to identify opportunities for growth and expansion in the regional market
• Creating and maintaining dashboards and reports to track key performance indicators (KPIs) and facilitate data-driven decision making

ASSUMPTION: These sample projects illustrate the types of initiatives an Analista Senior Regional de Marketing Digital might work on, requiring strong analytical skills, marketing performance management expertise, and strategic thinking.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the marketing department, and how this role fits within it?
• How does Mercado Libre support the professional development and growth of its employees, particularly in senior-level roles?
• Can you provide an example of a high-impact project or initiative that the marketing department has recently undertaken, and how this role contributed to its success?
• How does Mercado Libre foster a culture of innovation and continuous learning, and how does this role contribute to that culture?
• What are the key priorities for this role in the first 90 days, and how will success be measured?

ASSUMPTION: These interview questions are designed to provide insight into the role's dynamics, the company's culture, and the expectations for success in the first 90 days. Successful candidates will be able to demonstrate their fit with the company's values and their ability to drive results in a dynamic and fast-paced environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills in data analysis and marketing performance management
• Prepare for behavioral and situational interview questions that focus on problem-solving, decision-making, and teamwork
• Research Mercado Libre's company culture and values to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.