- Job Title: Analista Trade Marketing - Canal
- Company: Perfetti Van Melle
- Location: Vinhedo, São Paulo, Brazil
- Job Type: On-site
- Category: Marketing
- Date Posted: April 3, 2025
- Experience Level: Intermediate (2-5 years)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Trade Marketing Manager and Coordinator in executing processes and deliveries.
- Managing Trade Marketing plans, including campaigns, promotions, and sell-in/sell-out strategies.
- Assisting sales teams and providing insights on consumer behavior and market trends.
- Collaborating with internal teams and external agencies to develop and implement promotional activities.
ASSUMPTION: This role requires a strong understanding of the consumer goods market and experience in Trade Marketing to ensure effective support to the manager and successful execution of marketing plans.
📋 Key Responsibilities
- Trade Marketing Plan Management:
- Develop and manage Trade Marketing plans, including campaigns, promotions, and sell-in/sell-out strategies.
- Track and analyze KPIs to measure the success of Trade Marketing activities.
- Sales Team Support:
- Serve as the point of contact for the sales team, providing assistance and clarifications on Trade Marketing materials and programs.
- Support the sales team in implementing Trade Marketing plans and achieving sales targets.
- Consumer Behavior Analysis:
- Analyze consumer behavior data to identify trends and opportunities for the region/category/channel.
- Develop presentations to communicate insights to the internal team and clients.
- Event Planning and Coordination:
- Support the creation, planning, and coordination of events to promote the company's image and boost business.
- Collaborate with relevant departments and teams to ensure the successful execution of events.
- Project Management:
- Manage the development of briefings and conduct projects in collaboration with Trade Marketing and communication agencies.
- Visit clients to support sales teams and Trade Marketing agendas.
- Budget Management:
- Ensure that the budget and expenses for the channel align with financial and operational reports.
- Supplier Development:
- Work closely with the purchasing department to develop suppliers that meet technical and financial requirements.
ASSUMPTION: This role involves a high level of collaboration and communication with various internal teams and external stakeholders. Strong organizational skills and the ability to manage multiple projects simultaneously are essential for success.
🎯 Required Qualifications
- Education:
- Bachelor's degree in Marketing, Business, Administration, Publicity and Propaganda, or a related field.
- Experience:
- Desired experience in the consumer goods market, with direct attendance in modern channels.
- Required Skills:
- Strong analytical skills and data interpretation.
- Excellent communication and collaboration skills.
- Proficiency in Microsoft Office Suite.
- Knowledge of research and data environments such as Nielsen, Mtrix, Neogrid, and Scanntech.
- Preferred Skills:
- Intermediate English proficiency.
- Experience in market research and data analysis.
- Familiarity with the consumer goods market and Trade Marketing strategies.
ASSUMPTION: Candidates with a strong background in market research, data analysis, and Trade Marketing strategies will be well-suited for this role.
💰 Compensation & Benefits
- Salary Range: The salary range for this role is estimated to be between BRL 3,500 and BRL 5,500 per month, based on industry standards for intermediate-level marketing positions in Brazil. This estimate takes into account the company's size and the location of the role in Vinhedo, São Paulo.
- Benefits:
- Comprehensive health and dental insurance.
- Retirement plan with company matching.
- Life and disability insurance.
- Employee assistance program.
- Discounts on Perfetti Van Melle products.
- Working Hours: Full-time position with flexible working hours to accommodate project demands and event schedules.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Food and Beverage Services, specifically focused on the production and distribution of candies and chewing gums.
- Company Size: 10,001+ employees, with a global presence in over 150 countries.
- Founded: 2001, through the merger of Perfetti Spa and Van Melle N.V.
- Company Description: Perfetti Van Melle is a privately owned company that produces and distributes candies and chewing gums under globally recognized brands such as Mentos and Chupa Chups. The company is committed to exploring new ways of doing things and innovative ideas that will inspire and delight consumers worldwide.
- Company Specialties: Gums and Chewies and Confectionary Industry.
📊 Role Analysis
- Career Level: Intermediate, with opportunities for growth and development within the Trade Marketing department and the broader organization.
- Reporting Structure: This role reports directly to the Trade Marketing Manager and Coordinator, with close collaboration with sales teams, internal departments, and external agencies.
- Work Arrangement: On-site, with occasional travel required for client visits and event coordination.
- Growth Opportunities: Potential career growth paths include senior Trade Marketing roles, management positions, or specialized marketing functions within the organization.
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in a global organization and develop their skills in Trade Marketing, project management, and consumer behavior analysis.
🌍 Location & Work Environment
- Office Type: On-site, with a modern and collaborative work environment.
- Office Location: Vinhedo, São Paulo, Brazil, with additional offices in Amsterdam, Shanghai, and other global locations.
- Geographic Context: Vinhedo is a city in the state of São Paulo, Brazil, with a population of approximately 70,000 people. It is located in the metropolitan region of Campinas and is known for its industrial and commercial activities.
- Work Schedule: Full-time, with flexible hours to accommodate project demands and event schedules.
ASSUMPTION: The on-site work arrangement and flexible hours provide candidates with the opportunity to balance their professional and personal lives while working in a dynamic and global organization.
💼 Interview & Application Insights
- Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-depth interviews with the Trade Marketing Manager, Coordinator, and other relevant stakeholders.
- Final interview with the hiring manager or a panel of interviewers.
- Key Assessment Areas:
- Knowledge of the consumer goods market and Trade Marketing strategies.
- Analytical and problem-solving skills.
- Communication and collaboration skills.
- Ability to manage multiple projects and prioritize tasks.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability.
- Research the company and its products to demonstrate your enthusiasm and understanding of the organization.
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, cultural fit, and ability to thrive in a dynamic and global organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Event planning and management tools (e.g., Eventbrite, Cvent)
ASSUMPTION: Familiarity with these tools and technologies will be beneficial for candidates, as they are commonly used in Trade Marketing and project management roles.
👔 Cultural Fit Considerations
- Company Values:
- Responsibility social and environmental.
- Achieving excellence.
- Caring for our employees.
- Independence.
- Integrity without compromise.
- Dedication to the consumer.
- Work Style:
- Collaborative and team-oriented.
- Results-driven and focused on continuous improvement.
- Adaptable and open to change.
- Strong communication and interpersonal skills.
- Ability to work effectively in a global and multicultural environment.
- Self-Assessment Questions:
- How do you align with Perfetti Van Melle's commitment to social and environmental responsibility?
- How do you approach continuous improvement and achieving excellence in your work?
- How do you navigate and adapt to change in a dynamic and global work environment?
ASSUMPTION: Candidates who share Perfetti Van Melle's values and work style will be well-suited for this role and will contribute to the company's success in the long term.
⚠️ Potential Challenges
- Market Volatility: The consumer goods market can be volatile, with changing consumer preferences and competitive dynamics. Candidates should be prepared to adapt to market changes and develop innovative strategies to maintain the company's competitive edge.
- Global Operations: Working in a global organization can present unique challenges, such as time zone differences, cultural differences, and varying business practices. Candidates should be comfortable working in a multicultural and global environment and be able to adapt to different business contexts.
- Work-Life Balance: The on-site work arrangement and flexible hours may require candidates to manage their time effectively to balance their professional and personal lives. Strong time management skills and the ability to prioritize tasks will be essential for success in this role.
ASSUMPTION: Candidates who are adaptable, resilient, and open to learning will be better equipped to overcome these challenges and thrive in this role.
📈 Similar Roles Comparison
- Trade Marketing Manager vs. Analyst:
- Trade Marketing Managers are responsible for developing and implementing Trade Marketing strategies, while Trade Marketing Analysts support these efforts by providing data-driven insights, managing projects, and coordinating promotional activities.
- Trade Marketing Managers typically have more experience and are responsible for a broader scope of activities, while Trade Marketing Analysts focus on specific tasks and contribute to the overall success of Trade Marketing initiatives.
- Consumer Behavior Analysis vs. Market Research:
- Consumer Behavior Analysis focuses on understanding consumer purchasing decisions and preferences, while Market Research encompasses a broader range of activities, including market trends, competitive analysis, and product development.
- Consumer Behavior Analysis is a critical component of Market Research, as it helps companies tailor their products and marketing strategies to meet consumer needs and preferences.
- Trade Marketing vs. Brand Marketing:
- Trade Marketing focuses on driving sales and market share through promotional activities, pricing strategies, and trade incentives, while Brand Marketing focuses on building brand awareness, equity, and differentiation.
- Trade Marketing and Brand Marketing are complementary functions that work together to create a strong brand presence and drive sales growth.
ASSUMPTION: Understanding the differences between these roles and functions will help candidates identify the best fit for their career goals and aspirations.
📝 Sample Projects
- Consumer Behavior Analysis Project:
- Analyze consumer purchasing data to identify trends and opportunities for a specific product category or region.
- Develop a consumer segmentation model to target marketing efforts more effectively.
- Create a consumer journey map to understand the touchpoints and influences on consumer purchasing decisions.
- Trade Marketing Campaign Project:
- Develop a Trade Marketing campaign plan, including promotional activities, pricing strategies, and trade incentives.
- Collaborate with sales teams, internal departments, and external agencies to execute the campaign.
- Monitor and analyze campaign performance to optimize future marketing efforts.
- Event Planning and Coordination Project:
- Research and select appropriate venues and vendors for an event.
- Develop an event budget and manage expenses throughout the planning and execution process.
- Coordinate with internal teams and external vendors to ensure the successful execution of the event.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from data analysis and strategic planning to project management and event coordination.
❓ Key Questions to Ask During Interview
- Role-Specific Questions:
- How does this role contribute to the overall success of the Trade Marketing department and the company?
- What are the most challenging aspects of this role, and how can I best prepare to overcome them?
- How does this role support the growth and development of my career within the organization?
- Team and Work Environment Questions:
- How does the Trade Marketing team collaborate with other departments and external stakeholders?
- What is the work environment like, and how does the team support work-life balance?
- How does the company foster a culture of continuous learning and professional development?
- Company and Industry Questions:
- How does the company approach innovation and staying competitive in the consumer goods market?
- What are the most significant trends and challenges facing the consumer goods industry, and how does the company address them?
- How does the company's global presence influence its marketing strategies and operations?
ASSUMPTION: Asking thoughtful and insightful questions will demonstrate your interest in the role and help you make an informed decision about your career prospects with the company.
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through the [linked job posting](https://jobs.perfettivanmelle.com/job/Vinhedo-Analista-Trade-Marketing-Canal-S%C3%A3o-13288-172/1189027401/).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability.
- Research the company and its products to demonstrate your enthusiasm and understanding of the organization.
- Follow up with the hiring manager or HR department within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
