📌 Core Information
🔹 Job Title: Analista Trade Marketing Canal Moderno (BI-Catman)
🔹 Company: Kimberly-Clark
🔹 Location: Santiago, Región Metropolitana, Chile
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Manufacturing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing Trade Marketing plans for the Modern Channel
- Leading category management (catman) initiatives
- Analyzing market trends and competition
- Collaborating with key business areas
ASSUMPTION: This role requires a balance of strategic planning, market analysis, and cross-functional collaboration to drive business growth.
📋 Key Responsibilities
✅ Generating plans and initiatives for Trade Marketing in the Modern Channel
✅ Leading category management (catman) for assigned categories
✅ Analyzing market trends and competition to capture insights
✅ Maintaining constant contact with key business areas such as marketing, sales, and execution
✅ Planning and executing product launches
✅ Monitoring and tracking Pricing, Distribution, Shelving, and Merchandising (DPSM)
✅ Conducting store visits and point-of-sale (POS) checks
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and fieldwork to ensure effective Trade Marketing and category management.
🎯 Required Qualifications
Education: Graduates from Business Administration, Industrial Engineering, Marketing, or related fields
Experience: 3 years of experience in category management (catman) in the Modern Channel, ideally in consumer goods companies
Required Skills:
- Advanced Excel skills
- Intermediate English
- Knowledge of Nielsen and Kantar
- Effective communication and teamwork skills
- Strong organizational, negotiation, influencing, and analytical skills
Preferred Skills:
- Experience with Power BI or other data visualization tools
- Familiarity with the consumer goods industry
ASSUMPTION: Candidates should have a strong foundation in category management, data analysis, and communication skills to excel in this role.
💰 Compensation & Benefits
Salary Range: The average salary for an Analista Trade Marketing in Chile is around CLP 2,500,000 - 3,500,000 per year (USD 3,000 - 4,200). However, the final offer will depend on the candidate's qualifications and experience.
Benefits:
- Hybrid work model
- Medical insurance
- Product package
- On-site medical care
- Flexible hours
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: Kimberly-Clark offers competitive compensation and benefits packages, with a focus on work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Kimberly-Clark operates in the manufacturing industry, specifically in the production of personal care and household products. The company is a global leader in its market, with a strong focus on innovation and sustainability.
Company Size: Kimberly-Clark is a large corporation with over 45,000 employees worldwide. This means that there are ample opportunities for career growth and development within the organization.
Founded: Kimberly-Clark was founded in 1872 and has since grown into a multinational conglomerate with operations in over 175 countries.
Company Description:
- Kimberly-Clark is committed to creating Better Care for a Better World through its iconic brands and innovative products.
- The company prioritizes sustainability and social responsibility, aiming to minimize its environmental impact and contribute positively to communities worldwide.
- Kimberly-Clark fosters a collaborative and inclusive work environment, where employees are encouraged to push boundaries and drive innovation.
Company Specialties:
- Personal care products (e.g., Huggies, Kleenex, Kotex)
- Household products (e.g., Andrex, Scott, Poise, Depend)
- Sustainability and innovation
- Global brand management
Company Website: www.kimberly-clark.com
ASSUMPTION: Kimberly-Clark's large size and global presence offer numerous opportunities for career growth and development, while its commitment to sustainability and social responsibility creates a positive work environment.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in category management or a related field.
Reporting Structure: The Analista Trade Marketing will report directly to the Trade Marketing Manager and work closely with cross-functional teams, including marketing, sales, and execution.
Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site 2-3 days per week and remotely for the remainder of the time.
Growth Opportunities:
- Progression to senior roles within the Trade Marketing or Category Management functions
- Expansion into other areas of the business, such as marketing, sales, or supply chain
- International assignments, given Kimberly-Clark's global presence
ASSUMPTION: This role offers strong growth potential, both within the Trade Marketing function and across the broader organization, given Kimberly-Clark's size and global footprint.
🌍 Location & Work Environment
Office Type: Kimberly-Clark's Santiago office is a modern, collaborative workspace designed to facilitate productivity and innovation.
Office Location(s): Kimberly-Clark's Santiago office is located in the Las Condes commune, a bustling business district with easy access to public transportation and amenities.
Geographic Context:
- Santiago is the capital and largest city of Chile, with a population of over 6 million people.
- The city is known for its vibrant culture, diverse neighborhoods, and numerous parks and green spaces.
- Santiago offers a high quality of life, with excellent dining, entertainment, and recreational opportunities.
Work Schedule: The work schedule for this role is full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week).
ASSUMPTION: Kimberly-Clark's Santiago office provides a modern, collaborative work environment, while the city of Santiago offers a high quality of life and numerous cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and cross-functional team members
- Final round interviews, potentially including a case study or presentation
Key Assessment Areas:
- Category management and Trade Marketing expertise
- Data analysis and interpretation skills
- Communication and collaboration abilities
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant category management and Trade Marketing experience in your resume and cover letter.
- Demonstrate your proficiency in Excel and data analysis tools in your application materials.
- Prepare for behavioral interview questions that focus on your communication, collaboration, and problem-solving skills.
- Research Kimberly-Clark's products, market position, and company culture to show your enthusiasm and alignment with the organization's values.
ATS Keywords: Trade Marketing, Category Management, Modern Channel, Nielsen, Kantar, Excel, Data Analysis, Communication, Collaboration, Problem-Solving, Kimberly-Clark
ASSUMPTION: Kimberly-Clark's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Microsoft Excel
- Power BI (or similar data visualization tools)
- Nielsen and Kantar market research platforms
- Kimberly-Clark's internal systems and platforms
ASSUMPTION: This role requires proficiency in Microsoft Excel and familiarity with data visualization tools, as well as experience with market research platforms such as Nielsen and Kantar.
👔 Cultural Fit Considerations
Company Values:
- Caring
- Collaboration
- Innovation
- Winning Together
- Trust
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you have a strong commitment to Kimberly-Clark's values and mission?
- Are you comfortable working in a collaborative, cross-functional team environment?
- Do you have a proven track record of driving results through data analysis and strategic planning?
ASSUMPTION: Kimberly-Clark prioritizes cultural fit and alignment with its core values, seeking candidates who are collaborative, data-driven, and committed to the company's mission.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
- Adapting to changes in the market and competitive landscape
- Balancing strategic planning with day-to-day tactical execution
- Effectively communicating and collaborating with cross-functional teams
ASSUMPTION: This role presents both strategic and tactical challenges, requiring candidates to be adaptable, results-driven, and effective communicators.
📈 Similar Roles Comparison
- Compared to other Trade Marketing roles, this position places a stronger emphasis on category management and data analysis.
- In the consumer goods industry, this role is typical for an Analista Trade Marketing, with a focus on the Modern Channel and category management.
- Career progression in this role could lead to senior Trade Marketing or Category Management positions, or expansion into other areas of the business.
ASSUMPTION: This role is typical for an Analista Trade Marketing in the consumer goods industry, with a focus on category management and data analysis, and offers strong growth potential within the function and across the broader organization.
📝 Sample Projects
- Developing a comprehensive category management plan for a key product line, including market analysis, competitive assessment, and strategic recommendations
- Conducting a pricing optimization study to maximize revenue and market share for a portfolio of products
- Leading a cross-functional team to execute a successful product launch, including Trade Marketing planning, sales force training, and in-store execution
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the Analista Trade Marketing role, requiring candidates to balance data-driven decision-making with effective communication and teamwork.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging category management or Trade Marketing situation you've faced, and how you overcame it?
- How does Kimberly-Clark support the professional development and growth of its Trade Marketing and Category Management employees?
- Can you provide an example of a successful cross-functional collaboration between Trade Marketing and another business function, such as sales or marketing?
- What are the key priorities for this role in the first 90 days, and how will my work contribute to Kimberly-Clark's overall business objectives?
- How does Kimberly-Clark foster a culture of innovation and continuous improvement within its Trade Marketing and Category Management functions?
ASSUMPTION: These interview questions are designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit with Kimberly-Clark's values and mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://kimberlyclark.wd1.myworkdayjobs.com/GLOBAL/job/Chile--Santiago/Analista-Trade-Marketing-Canal-Moderno--BI-Catman-_876610-2
- Tailor your resume and cover letter to highlight your relevant category management and Trade Marketing experience, as well as your proficiency in Excel and data analysis tools.
- Prepare for interview questions that focus on your strategic thinking, problem-solving skills, and cultural fit with Kimberly-Clark's values and mission.
- Follow up with the Kimberly-Clark HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
