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Analyst 2, Marketing Research & Planning

Comcast
Full-time
On-site
United States
πŸ“Š Marketing Analyst
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πŸ“Œ Core Information

πŸ”Ή Job Title: Analyst 2, Marketing Research & Planning

πŸ”Ή Company: Comcast

πŸ”Ή Location: United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: πŸ“Š Marketing Analyst

πŸ”Ή Date Posted: Tue Apr 01 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Not specified

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Gathering and analyzing market information
  • Providing research on market conditions
  • Predicting future business outcomes
  • Preparing statistical reports and action plans

ASSUMPTION: The job requires the analyst to work with cross-functional teams and maintain awareness of market trends, which are key elements for marketing research roles.

πŸ“‹ Key Responsibilities

βœ… Analyze data and trends to predict future business outcomes

βœ… Research market conditions to determine potential sales

βœ… Gather and compare data on competitors

βœ… Prepare and submit statistical reports and graphical illustrations of findings

βœ… Use computer modeling techniques to forecast marketing trends

βœ… Maintain updates on marketing research and new developments

βœ… Work with cross-functional teams to create research presentations and summaries

βœ… Exercise independent judgment and discretion in matters of significance

βœ… Maintain regular and punctual attendance

βœ… Perform other duties and responsibilities as assigned

ASSUMPTION: As the description is typical for marketing research roles, it assumes a focus on providing actionable insights to decision makers within the company.

🎯 Required Qualifications

Education: Bachelor's Degree preferred. Combination of coursework and experience may be considered.

Experience: 2-5 years of relevant work experience required.

Required Skills:

  • Analytical Thinking
  • Business Acumen
  • Leadership
  • Market Research capabilities
  • Proficiency in Microsoft Excel

Preferred Skills:

  • Advanced statistical analysis
  • Experience with market modeling tools

ASSUMPTION: The role requires strong analytical skills and experience with data analysis tools, which are integral for market research analysis.

πŸ’° Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Comprehensive health benefits
  • 401(k) plan with employer match
  • Personalized support programs

Working Hours: 40 hours per week, with the necessity for flexibility, including nights and weekends as needed.

ASSUMPTION: The benefits align with industry standards aiming to support employees' physical, financial, and emotional well-being.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Telecommunications - a fast-evolving market focusing on connectivity and content.

Company Size: 10,001+ employees, indicative of a large organizational structure with vast resources.

Founded: Not specified in the original listing.

Company Description:

  • Leading in media and technology development
  • Focus on innovation and high-quality customer experiences
  • Global presence with varied business operations

Company Specialties: Not specified

  • Media production
  • Telecommunications services
  • Technology innovation

Company Website: https://corporate.comcast.com/

ASSUMPTION: Comcast's focus on connectivity suggests a keen interest in cutting-edge technology and customer service excellence.

πŸ“Š Role Analysis

Career Level: Intermediate level role suitable for professionals with a few years of experience.

Reporting Structure: Likely reports to a manager or senior analyst in the marketing department.

Work Arrangement: On-site work environment, demanding flexibility in hours.

Growth Opportunities:

  • Progression into senior analyst roles
  • Opportunities for cross-departmental projects
  • Access to extensive professional development resources

ASSUMPTION: Given Comcast's large scale, there's potential for career advancement within the marketing and broader business spheres.

🌍 Location & Work Environment

Office Type: Traditional corporate office setting.

Office Location(s): Major cities in the United States, such as Philadelphia and New York City.

Geographic Context:

  • Located in bustling urban centers with ample networking opportunities
  • Accessible public transport and local amenities
  • Strategic locations enabling international connectivity

Work Schedule: Standard full-time schedule with variable demand for extended hours.

ASSUMPTION: Location suggests favorable conditions for professional networking and taking part in dynamic, project-oriented work settings.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Submission of online application
  • Initial phone screen with HR
  • In-depth interviews with department leaders

Key Assessment Areas:

  • Analytical problem-solving skills
  • Proficiency in data analysis and reporting
  • Ability to collaborate with cross-functional teams

Application Tips:

  • Highlight relevant marketing and analytical experience in your resume
  • Prepare examples of past research projects or analyses conducted
  • Demonstrate familiarity with Comcast's products and services

ATS Keywords: Analytical Thinking, Market Research, Microsoft Excel, Data Analysis

ASSUMPTION: Emphasis on analytical capability suggests rigorous assessment of technical proficiency and problem-solving in the hiring process.

πŸ› οΈ Tools & Technologies

  • Microsoft Excel for data analysis
  • Statistical software for market modeling
  • Business intelligence tools

ASSUMPTION: The role demands fluency in data analysis tools, and a proactive approach to learning new technologies as required by the marketing sector.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric innovation
  • Commitment to teamwork
  • Dedication to diversity and inclusion

Work Style:

  • Collaborative team environments
  • Independent initiative taking
  • Adaptive and solutions-focused

Self-Assessment Questions:

  • Can you adapt quickly to new data and trends?
  • How do you handle complex data analyses under deadlines?
  • Are you comfortable working across diverse teams?

ASSUMPTION: Cultural expectations hint at a dynamic work pace, valuing innovation and adaptability, critical for analysts in a fluctuating market environment.

⚠️ Potential Challenges

  • Managing extensive volumes of data efficiently
  • Maintaining accuracy under tight deadlines
  • Balancing cross-functional responsibilities
  • Adapting to frequent changes in market conditions

ASSUMPTION: Challenges indicate a need for robust analytical skills and stress resilience inherent in fast-paced marketing environments.

πŸ“ˆ Similar Roles Comparison

  • Higher-level roles may require more extensive experience
  • Entry-level roles might focus more on data collection than analysis
  • Similar titles in different industries may prioritize different skill sets

ASSUMPTION: The role aligns closely with mid-level marketing analyst positions focusing strongly on data-driven decision making.

πŸ“ Sample Projects

  • Developing market entry strategies for new products
  • Forecasting sales trends for upcoming quarters
  • Conducting competitive analysis across key markets

ASSUMPTION: Sample projects are illustrative of typical tasks and are designed to build strategic insights for market positioning.

❓ Key Questions to Ask During Interview

  • How does this role contribute to Comcast's overall marketing strategy?
  • What are the primary tools used for market analysis in this position?
  • How does the team handle tight project deadlines?
  • Are there opportunities for professional development within the company?
  • What challenges has the department faced recently?

ASSUMPTION: These questions will help clarify expectations and gather insights about company priorities and challenges in the marketing function.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Ensure your resume emphasizes your analytical and market research skills
  • Prepare to discuss examples of past successes in data analysis
  • Familiarize yourself with Comcast’s core products and services
  • Be ready to engage in a structured interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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