Analyst 3, Marketing Research & Planning

📌 Core Information

🔹 Job Title: Analyst 3, Marketing Research & Planning

🔹 Company: Comcast

🔹 Location: GA - Atlanta, 2605 Circle 75 Pkwy SE

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-7 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Gathering, analyzing, and interpreting market information to support customer acquisition and retention efforts.
• Executing data strategies to inform go-to-market strategies and business decisions.
• Collaborating with cross-functional teams to create research presentations and summaries.
• Ensuring data integrity across all reporting platforms.

ASSUMPTION: This role requires a strong analytical mindset, with experience in market research and data analysis. The ideal candidate will be comfortable working with various data sources and tools to derive insights and drive strategic decisions.

📋 Key Responsibilities

✅ Executes on data strategies to support Small Business segment customer acquisition and retention efforts.

✅ Analyzes data, identifies patterns, trends, and insights to inform go-to-market strategies and business decisions.

✅ Crafts data-centric narratives to drive desired outcomes.

✅ Provides solutions-focused recommendations to marketing and sales leadership.

✅ Sources and manages data delivery to support regional and divisional data requests for customer profiling, analysis, and lead lists.

✅ Ensures data integrity across all reporting platforms.

✅ Operates within several platforms for data sourcing, manipulation, and transformation, including Tableau and Microsoft Excel.

✅ Partners with HQ teams on Customer Data Platform (Athena) updates, modifications, and overall understanding of firmographics and other data attributes.

✅ Applies various statistical concepts, research data, standards, and practices.

✅ Works directly with cross-functional teams and department leadership to create research presentations and summaries.

✅ Participates in meetings, training programs, and conferences as directed.

✅ Coordinates and participates in the generation of regular and special market research or trend reports to management.

✅ Exercises independent judgment and discretion in matters of significance.

✅ Regular, consistent, and punctual attendance, with the ability to work nights, weekends, and variable schedules as necessary.

ASSUMPTION: This role requires a high level of independence and the ability to work effectively with cross-functional teams. The ideal candidate will be comfortable working in a fast-paced environment and managing multiple priorities.

🎯 Required Qualifications

Education: Bachelor's Degree (preferred, but relevant coursework and experience may be considered)

Experience: 5-7 years of relevant work experience

Required Skills:

• Marketing Analytics
• Market Research
• Microsoft Excel

Preferred Skills:

• Experience with Tableau
• Familiarity with Customer Data Platforms

ASSUMPTION: Candidates with a strong analytical background and experience in market research are likely to be successful in this role. Familiarity with relevant data tools and platforms is also beneficial.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Analyst role with 5-7 years of experience in the Atlanta area)

Benefits:

• Comprehensive health, dental, and vision plans
• 401(k) with company match
• Paid time off (vacation, sick, and holidays)
• Tuition assistance and professional development opportunities
• Employee discounts on Comcast services

Working Hours: Full-time, with the ability to work nights, weekends, and variable schedules as necessary

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Analyst role with the given experience level and location. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Comcast operates in the telecommunications industry, providing cable television, internet, telephone, and wireless services to consumers and businesses.

Company Size: Comcast is a large corporation with over 10,000 employees, offering a wide range of career opportunities and resources for professional growth.

Founded: Comcast was founded in 1963 and has since grown to become one of the largest telecommunications companies in the world.

Company Description:

• Comcast is a global leader in media, entertainment, and communications, providing a wide range of products and services to customers across the United States and internationally.
• The company's portfolio includes brands such as NBCUniversal, Sky, and Xfinity.
• Comcast is committed to innovation, diversity, and sustainability, striving to create a positive impact on its employees, customers, and communities.

Company Specialties:

• Cable television
• Internet services
• Telephone services
• Wireless services
• Media and entertainment

Company Website: corporate.comcast.com

ASSUMPTION: Comcast's size and diverse portfolio offer numerous opportunities for career growth and development. The company's commitment to innovation and sustainability makes it an attractive employer for individuals seeking to make a positive impact.

📊 Role Analysis

Career Level: This role is at the mid-level of the career ladder, requiring a strong analytical background and several years of relevant experience.

Reporting Structure: The Analyst 3 will report directly to the Marketing Research & Planning Manager and work closely with cross-functional teams, including marketing, sales, and data analytics.

Work Arrangement: This role is on-site, with the ability to work nights, weekends, and variable schedules as necessary. Comcast offers flexible work arrangements, such as remote work and hybrid schedules, for some positions and locations.

Growth Opportunities:

• Advancement to a Senior Analyst or Manager role within the Marketing Research & Planning team.
• Expansion into other areas of the business, such as sales, product management, or marketing strategy.
• Opportunities to work on high-impact projects and initiatives, driving meaningful change within the organization.

ASSUMPTION: This role offers a clear path for career progression, with opportunities to take on more responsibility and advance within the organization. The ideal candidate will be proactive in seeking out growth opportunities and demonstrating their value to the team.

🌍 Location & Work Environment

Office Type: Comcast's Atlanta office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 2605 Circle 75 Pkwy SE, Atlanta, GA 30345

Geographic Context:

• The Atlanta area offers a diverse range of cultural, recreational, and entertainment options, with a vibrant arts scene, professional sports teams, and numerous parks and green spaces.
• Atlanta is a major hub for business, technology, and innovation, with a thriving economy and numerous job opportunities.
• The cost of living in Atlanta is generally lower than in other major metropolitan areas, with affordable housing options and a lower cost of goods and services.

Work Schedule: Full-time, with the ability to work nights, weekends, and variable schedules as necessary. Comcast offers flexible work arrangements, such as remote work and hybrid schedules, for some positions and locations.

ASSUMPTION: The Atlanta office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth. The Atlanta area offers a high quality of life, with numerous cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with a member of the HR team
• In-depth behavioral and technical interview with the hiring manager and/or team members
• Final interview with the Marketing Research & Planning Manager

Key Assessment Areas:

• Analytical skills and problem-solving ability
• Data visualization and storytelling
• Communication and presentation skills
• Cultural fit and alignment with Comcast's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to data analysis and problem-solving, as well as your experience with relevant tools and platforms.
• Demonstrate your understanding of Comcast's business and the role of marketing research in driving strategic decisions.

ATS Keywords: Marketing Analytics, Market Research, Data Analysis, Strategic Planning, Customer Acquisition, Customer Retention, Data Integrity, Tableau, Microsoft Excel

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with strong analytical skills and a proven track record of driving strategic insights through data analysis.

🛠️ Tools & Technologies

• Tableau
• Microsoft Excel
• Customer Data Platform (Athena)
• Various data sourcing and manipulation tools

ASSUMPTION: Familiarity with relevant data tools and platforms is beneficial for this role. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Quality
• Respect
• Agility

Work Style:

• Collaborative
• Data-driven
• Adaptable
• Results-oriented

Self-Assessment Questions:

• How do you approach analyzing large datasets to identify trends and insights?
• Can you describe a time when you had to present complex data findings to a non-technical audience?
• How do you stay up-to-date with industry trends and best practices in marketing research?

ASSUMPTION: Comcast values candidates who are innovative, data-driven, and committed to delivering high-quality results. The ideal candidate will be comfortable working in a collaborative environment and adapting to changing priorities.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working with large and complex datasets, requiring strong analytical skills and attention to detail
• Effectively communicating data-driven insights to non-technical stakeholders
• Adapting to changes in priorities and work arrangements as needed

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work effectively under pressure. The ideal candidate will be comfortable managing multiple priorities and adapting to changing circumstances.

📈 Similar Roles Comparison

• Compared to other marketing research roles, this position places a greater emphasis on strategic planning and data storytelling.
• Industry-specific context: Comcast's size and diverse portfolio offer numerous opportunities for career growth and development within the marketing research function.
• Career path comparison: This role is at the mid-level of the career ladder, with opportunities for advancement to senior-level positions within the marketing research function or expansion into other areas of the business.

ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and communication, making it an attractive opportunity for candidates with a strong analytical background and a passion for driving meaningful insights.

📝 Sample Projects

• Developing a customer segmentation model to inform targeted marketing campaigns
• Analyzing customer churn data to identify trends and opportunities for improvement
• Creating a data dashboard to track key performance indicators (KPIs) and facilitate data-driven decision-making

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for impact in this role. Candidates should be prepared to discuss their experience with similar projects and their approach to data analysis and problem-solving.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Research & Planning function?
• How does this role contribute to Comcast's overall business strategy and growth objectives?
• What opportunities are there for professional development and career growth within this role and the broader organization?
• How does Comcast support work-life balance for its employees, particularly in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, as well as to demonstrate their interest and engagement in the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Comcast Careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the interview by researching Comcast's business and the role of marketing research in driving strategic decisions.
• Be ready to discuss your approach to data analysis and problem-solving, as well as your experience with relevant tools and platforms.
• Follow up with the hiring manager within one week of the interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.