📌 Core Information
🔹 Job Title: Analyst, B2B Marketing - Remote
🔹 Company: TruStage
🔹 Location: Remote - USA
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Independently driving data-driven insights and decision-making
- Collaborating with business partners to optimize metrics and solve complex problems
- Developing and executing leading-edge analytics to answer important business questions
- Producing exploratory analysis, reporting, and visualizations to drive actionable recommendations
ASSUMPTION: This role requires a high degree of independence and self-motivation, as the analyst will often work remotely and may not have frequent direct supervision.
📋 Key Responsibilities
✅ Conduct discovery, development, and execution of analytics to answer important business questions
✅ Produce exploratory analysis, reporting, and visualizations to serve the dual purpose of driving decision making and delivering fact-based actionable recommendations
✅ Collaborate with key business partners for the purpose of identifying and delivering robust reporting and analytics capabilities to drive improved business performance
✅ Optimize core metrics, run and establish new analytic operations, participate in cross-departmental projects, solve complex business problems, analyze large datasets, and extract insights
ASSUMPTION: This role requires strong problem-solving skills, attention to detail, and the ability to work independently with minimal guidance.
🎯 Required Qualifications
Education: BS in Mathematics, Economics, Computer Science, Information Management, Statistics, or related field
Experience: 5+ years' data analytics experience
Required Skills:
- Proficient in data mining technologies such as Alteryx, Azure Data Factory, R/Python, DataBricks, SQL, SAS
- Strong business acumen and analysis skills
- In-depth understanding of applicable business concepts, metrics, processes, and systems for business domain(s)
- Ability to independently manage multiple priorities in a time-sensitive, production environment
Preferred Skills:
- Experience with PowerBI and Tableau
- Familiarity with Snowflake and SQL Server
ASSUMPTION: While not explicitly stated, proficiency in data visualization tools and familiarity with relevant data storage tools are highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $89,700.00 - $134,500.00 (Based on industry standards for a Senior Analyst role in the USA)
Benefits:
- Medical, Dental, Vision
- Employee Assistance Program
- Life Insurance, Disability Plans
- Parental Leave, Paid Time Off
- 401k, Tuition Reimbursement
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as job level, geographic work location, position incentive plan, and exemption status.
📌 Applicant Insights
🔍 Company Context
Industry: TruStage operates in the competitive financial services industry, offering insurance, investment, and technology solutions.
Company Size: TruStage is a mid-sized company with 1,001-5,000 employees, providing a diverse range of opportunities and a well-established infrastructure.
Founded: 1935, originally as CUNA Mutual Group, rebranded as TruStage in 2022
Company Description:
- TruStage is a financially strong insurance, investment, and technology provider, built on the philosophy of people helping people.
- The company offers a range of products and solutions designed to help people confidently make financial decisions at every stage of life.
- TruStage is committed to creating a more equitable society and financial system, with a strong focus on diversity, equity, and inclusion.
Company Specialties:
- Insurance (Life, Auto, Home, Final Arrangements)
- Technology (Fintech, Insuretech)
- Investments (Asset Management, Retirement Planning)
- Ventures (Venture Capital)
- Employee Benefits
- Diversity, Equity, and Inclusion
Company Website: https://www.trustage.com/
ASSUMPTION: TruStage's focus on diversity, equity, and inclusion may present unique opportunities for candidates interested in working in a socially conscious environment.
📊 Role Analysis
Career Level: Senior Analyst
Reporting Structure: This role reports directly to the Manager of Business Intelligence and Analytics.
Work Arrangement: Remote solely, with flexibility for occasional on-site meetings or events.
Growth Opportunities:
- Potential to take on more complex projects and mentor junior team members
- Opportunities to collaborate with various departments and expand knowledge base
- Potential to grow into a management or leadership role within the analytics team
ASSUMPTION: As a mid-sized company, TruStage offers opportunities for career growth and development, but may have less competition for promotions compared to larger enterprises.
🌍 Location & Work Environment
Office Type: Remote, with occasional on-site meetings or events
Office Location(s): Madison, Wisconsin (Headquarters)
Geographic Context:
- TruStage's headquarters is located in Madison, Wisconsin, a city with a population of approximately 260,000 people.
- The cost of living in Madison is relatively affordable compared to other major cities in the United States.
- Madison is known for its vibrant arts and culture scene, as well as its outdoor recreation opportunities.
Work Schedule: Standard business hours, with flexibility for remote work
ASSUMPTION: While the role is remote, occasional on-site meetings or events may be required, and candidates should be comfortable with the potential for occasional travel.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the manager and potential team members
- Background check and reference check
Key Assessment Areas:
- Technical skills and proficiency with relevant tools
- Problem-solving abilities and analytical thinking
- Communication and presentation skills
- Cultural fit and alignment with TruStage's values
Application Tips:
- Highlight relevant experience and accomplishments in your resume, focusing on data-driven results and impact.
- Tailor your cover letter to TruStage's mission and values, explaining how your skills and experience align with the role and the company.
- Prepare for the technical assessment or case study by brushing up on your skills and practicing with relevant examples.
ATS Keywords: Data Analytics, Business Intelligence, Data Mining, SQL, Python, R, PowerBI, Tableau, Collaboration, Problem Solving, Decision Making
ASSUMPTION: TruStage's hiring process may be more streamlined than larger organizations, allowing for a quicker turnaround time from application to offer.
🛠️ Tools & Technologies
- Alteryx
- Azure Data Factory
- R/Python
- DataBricks
- SQL
- SAS
- PowerBI
- Tableau
- Snowflake
- SQL Server
ASSUMPTION: While not an exhaustive list, these are the primary tools and technologies required for this role. Candidates should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- People helping people
- Integrity
- Inclusion
- Excellence
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you embody TruStage's values in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it?
- Can you provide an example of a data-driven decision you made that had a positive impact on your previous employer?
ASSUMPTION: TruStage places a high value on cultural fit and alignment with its core values. Candidates should be prepared to demonstrate how their work style and values align with the company's.
⚠️ Potential Challenges
- Occasional on-site meetings or events may be required, which could disrupt remote work arrangements
- Working independently may present challenges for some candidates, as the role requires a high degree of self-motivation and autonomy
- The role may involve working with large and complex datasets, which can be time-consuming and challenging
- TruStage's focus on diversity, equity, and inclusion may present unique challenges and opportunities for candidates interested in working in a socially conscious environment
ASSUMPTION: While TruStage offers a flexible and inclusive work environment, candidates should be prepared to face potential challenges and adapt to change as needed.
📈 Similar Roles Comparison
- Compared to other Senior Analyst roles, this position may offer more independence and responsibility, but potentially less direct supervision and guidance
- TruStage's focus on diversity, equity, and inclusion sets it apart from other financial services companies, offering unique opportunities for candidates interested in working in a socially conscious environment
- Career progression in this role may involve taking on more complex projects, mentoring junior team members, or moving into a management or leadership role within the analytics team
ASSUMPTION: While this role shares similarities with other Senior Analyst positions, TruStage's unique focus on diversity, equity, and inclusion sets it apart and offers unique opportunities for candidates interested in working in a socially conscious environment.
📝 Sample Projects
- Developing a predictive model to identify customers at risk of churn and implementing targeted retention strategies
- Analyzing customer data to identify trends and opportunities for product innovation and improvement
- Creating interactive dashboards to track key performance indicators and facilitate data-driven decision-making
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives an analyst in this role might work on, but actual projects may vary based on business needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the analytics department?
- How does TruStage support the professional development and growth of its employees?
- Can you provide an example of a time when TruStage's commitment to diversity, equity, and inclusion made a significant impact on the company or its employees?
- What are the most pressing business challenges facing the analytics team, and how does this role contribute to addressing them?
- How does TruStage measure the success and impact of its analytics initiatives?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and alignment with TruStage's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and accomplishments, focusing on data-driven results and impact.
- Write a cover letter that demonstrates your understanding of TruStage's mission and values and explains how your skills and experience align with the role.
- Prepare for the technical assessment or case study by brushing up on your skills and practicing with relevant examples.
- Follow up with the hiring manager one week after your final interview to reiterate your interest in the role and ask about next steps in the hiring process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
