📌 Core Information
🔹 Job Title: Analyst, Campaign Targeting & Pricing
🔹 Company: PatientPoint
🔹 Location: Cincinnati, Ohio
🔹 Job Type: Hybrid (2 days on-site, 3 days remote)
🔹 Category: Marketing & Sales
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Designing and pricing point of care advertising campaigns to meet client goals
- Collaborating with sales and cross-functional teams to develop targeting recommendations
- Providing analytical support for renewals, upsell opportunities, and pricing realization
- Managing inventory availability during the pricing/proposal process and throughout a brand’s contract
- Analyzing prescription sales data and campaign performance history to inform renewal approach
ASSUMPTION: This role requires a strong analytical mindset, proficiency in Excel, and experience working with large datasets. Familiarity with Salesforce, pharmaceutical data, and tools like R, SQL, and Tableau is beneficial.
📋 Key Responsibilities
Campaign Design & Pricing:
- Develop and apply deep expertise in PatientPoint product offerings and pricing approaches
- Ensure proposals are developed in accordance with company pricing standards
- Identify the right campaign targeting structure and metrics to meet customer and company needs
- Maintain a holistic view on historic pricing data and competitive intensity for client brands across programs
- Query and analyze prescription sales data to inform campaign targeting and pricing decisions
Collaboration & Support:
- Partner with strategy and insights teams to inform renewal approach using campaign performance history, brand-specific life cycle factors, and baseline sales trends
- Serve as the key point of contact for the client sales team and partner internally with cross-functional teams
ASSUMPTION: This role requires strong communication, problem-solving, and attention to detail skills. The ability to work well under pressure, juggle multiple requests, and adhere to tight deadlines is crucial.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Marketing, Statistics, Business, or a similar discipline)
Experience: 1+ years of professional experience in an analyst, pricing, statistics, or related position
Required Skills:
- Advanced Excel skills, including V-lookups, Pivot tables & Charts, and IF functions
- Experience working with large datasets (tens of thousands of records)
- Knowledge of Salesforce and experience with pharmaceutical data
- Experience with R, SQL, and Tableau
Preferred Skills:
- Experience with Python or other programming languages
- Knowledge of marketing automation tools (e.g., Marketo, Pardot, or HubSpot)
ASSUMPTION: While a degree in a specific field is preferred, PatientPoint values relevant experience and transferable skills from diverse backgrounds.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on experience level and industry standards for the role, location, and company size)
Benefits:
- Flexible Time Off
- Hybrid Work Options (2 days on-site, 3 days remote)
- Mental and Emotional Wellness Resources
- 401K Plan
- Health, Dental, and Vision Insurance
- Employee Assistance Program (EAP)
- Tuition Reimbursement
- Gym Membership Reimbursement
- Pet Insurance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. PatientPoint offers a comprehensive benefits package to support the well-being of its employees.
📌 Applicant Insights
🔍 Company Context
Industry: PatientPoint operates in the digital health and marketing technology sectors, focusing on patient engagement and healthcare provider education.
Company Size: Mid-size (501-1,000 employees)
Founded: 1987, with headquarters in Cincinnati, Ohio
Company Description:
- PatientPoint is a leading digital health company that connects patients, healthcare providers, and life sciences companies with the right information at the right time
- The company's solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders
- PatientPoint's network includes 35,000 physician offices, empowering better health for more than 750 million patient visits each year
Company Specialties:
- Technology
- Patient Engagement
- Patient Experience
- Health Technologies
- Healthcare
- Healthcare Technology
- Marketing
- Healthcare Marketing
- Remote Care Management
- Patient Education
- Health Tech
- Patient Acquisition
- Remote Patient Monitoring
- Value-Based Care
Company Website: www.patientpoint.com
ASSUMPTION: PatientPoint's focus on patient engagement and education makes it an attractive employer for individuals passionate about improving health outcomes and driving innovation in the healthcare industry.
📊 Role Analysis
Career Level: Early to mid-career level, with opportunities for growth and advancement within the marketing and sales departments
Reporting Structure: This role reports directly to the Manager, Campaign Pricing & Targeting, who oversees a team of analysts and pricing specialists
Work Arrangement: Hybrid (2 days on-site, 3 days remote), with the option to work remotely full-time for qualified candidates
Growth Opportunities:
- Advancement to Senior Analyst or Manager roles within the marketing and sales departments
- Transition to other functional areas, such as strategy, insights, or product management
- Career progression to director or vice president levels within the organization
ASSUMPTION: PatientPoint's mid-size structure and focus on employee development provide ample opportunities for career growth and advancement within the company.
🌍 Location & Work Environment
Office Type: Hybrid (2 days on-site, 3 days remote) with an on-site office location in Cincinnati, Ohio
Office Location(s): 5901 E Galbraith Rd, Cincinnati, OH 45236, US
Geographic Context:
- Cincinnati is the third-largest city in Ohio and the 30th-largest city in the United States
- The city is known for its rich history, vibrant arts and culture scene, and diverse neighborhoods
- Cincinnati offers a lower cost of living compared to other major U.S. cities, with affordable housing options and a strong job market
Work Schedule: Monday - Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break), with flexible hours for hybrid workers
ASSUMPTION: Cincinnati's affordable cost of living, diverse culture, and strong job market make it an attractive location for professionals seeking a balance between urban amenities and a lower cost of living.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the PatientPoint careers portal
- Phone or video screening with the hiring manager or a member of the HR team
- In-depth phone or video interview with the hiring manager and a team member
- Final on-site or virtual interview with the hiring manager, team members, and potentially other stakeholders
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Excel proficiency and experience with large datasets
- Knowledge of Salesforce and pharmaceutical data
- Communication and collaboration skills
- Adaptability to work in a hybrid or remote environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your proficiency in Excel and experience working with large datasets in your application materials
- Showcase your understanding of the pharmaceutical industry and familiarity with Salesforce
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and communication abilities
ATS Keywords: Analyst, Campaign Targeting, Pricing, Excel, Salesforce, Pharmaceutical Data, R, SQL, Tableau, Marketing, Sales, Data Analysis, Inventory Management, Campaign Design, Renewal, Upsell, Pricing Realization
ASSUMPTION: PatientPoint's hiring process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a hybrid work environment.
🛠 Cultural Fit Considerations
Company Values:
- Patient-Centric: PatientPoint prioritizes the needs and well-being of patients in all its efforts
- Innovative: The company fosters a culture of creativity, continuous learning, and improvement
- Collaborative: PatientPoint encourages open communication, teamwork, and cross-functional collaboration
- Accountable: The company holds itself and its team members to high standards of performance and integrity
- Adaptable: PatientPoint embraces change and encourages employees to be flexible and resilient
Work Style:
- PatientPoint values employees who are proactive, results-driven, and able to work independently as well as collaboratively
- The company encourages a healthy work-life balance and supports employees' personal and professional growth
- PatientPoint fosters a diverse and inclusive work environment, welcoming employees from various backgrounds and experiences
Self-Assessment Questions:
- How do you align with PatientPoint's patient-centric approach, and how have you demonstrated this in your previous roles?
- Describe a time when you had to adapt to a significant change or challenge in your work environment, and how did you approach it?
- How do you prioritize and manage multiple projects or requests with tight deadlines, and how do you ensure the quality of your work in such situations?
ASSUMPTION: PatientPoint seeks candidates who share its commitment to improving patient outcomes, embrace its core values, and thrive in its collaborative and innovative work environment.
⚠️ Potential Challenges
- Working with large datasets and complex pricing models may require significant time and attention to detail
- The role may involve managing multiple projects and deadlines, requiring strong organizational skills and adaptability
- Collaborating with cross-functional teams and external stakeholders may present communication and coordination challenges
- The hybrid work arrangement may require employees to balance on-site and remote work responsibilities effectively
ASSUMPTION: PatientPoint provides resources and support to help employees overcome these challenges and succeed in their roles.
📈 Similar Roles Comparison
- Compared to other marketing analyst roles, this position places a greater emphasis on pricing strategy and campaign targeting, requiring a strong analytical skillset and industry-specific knowledge
- The role may involve more collaboration with sales teams and external stakeholders, necessitating strong communication and interpersonal skills
- Career progression in this role may lead to more specialized or management-level positions within the marketing and sales departments, rather than transitioning to other functional areas
ASSUMPTION: PatientPoint's unique focus on patient engagement and healthcare provider education sets this role apart from similar marketing analyst positions in other industries.
📝 Sample Projects
- Developing a pricing model for a new pharmaceutical product launch, considering market dynamics, competitive landscape, and patient access requirements
- Analyzing campaign performance data to identify trends, optimize targeting strategies, and maximize return on investment (ROI)
- Collaborating with cross-functional teams to create a comprehensive renewal strategy for a key client, incorporating historical campaign performance, brand-specific life cycle factors, and baseline sales trends
ASSUMPTION: PatientPoint's focus on data-driven decision-making and continuous improvement provides ample opportunities for analysts to work on impactful projects that drive business results.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing and sales strategy for PatientPoint, and how does it contribute to the company's overall mission?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my work impact the team's goals and objectives?
- How does PatientPoint support the professional development and career growth of its marketing and sales team members?
- What are the most challenging aspects of this role, and how does PatientPoint help employees overcome these obstacles?
- How does PatientPoint foster a culture of collaboration and innovation, and how does this role contribute to that culture?
ASSUMPTION: PatientPoint encourages candidates to ask thoughtful questions that demonstrate their interest in the role and the company, and to engage in a two-way conversation with their interviewers.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: PatientPoint Careers - Analyst, Campaign Targeting & Pricing
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the interview process by reviewing the job description, researching PatientPoint, and practicing common interview questions
- Follow up with the hiring manager or HR representative after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
