Analyst, Content Insight

📌 Core Information

🔹 Job Title: Analyst, Content Insight

🔹 Company: Warner Bros. Discovery

🔹 Location: New York, NY (30 Hudson Yards) & Atlanta, GA (1050 Techwood Drive NW)

🔹 Job Type: Full-Time, On-Site

🔹 Category: Content & Insights

🔹 Date Posted: May 14, 2025

🔹 Experience Level: Entry-Level (1+ years of experience)

🔹 Remote Status: On-Site (with potential for hybrid work)

🚀 Job Overview

Key aspects of this role include:

• Analyzing CNN Digital’s content performance trends
• Partnering with cross-functional teams to deliver actionable insights
• Creating data solutions and visualizations using various tools
• Supporting key content and programming initiatives
• Contributing to knowledge sharing and process improvements

ASSUMPTION: This role requires a strong analytical mindset, proficiency in data visualization tools, and a passion for digital audience analytics and journalism.

📋 Key Responsibilities

✅ Collaborate with content, audience, product, subscriptions, and other cross-functional stakeholders to understand business needs and deliver actionable insights about programming and content performance

✅ Leverage CNN’s suite of analytics tools to create effective data solutions, ranging from actionable analysis to building dashboards

✅ Support key content and programming initiatives by providing analysis and insights to deeply understand CNN Digital’s audience, content, subscription, and product performance

✅ Support Chartbeat maintenance, CNN’s primary real-time analytics tool, with front-end support and larger systems training

✅ Gather data and reporting requirements, develop data solutions to manage datasets and data transformations to make processes more efficient and accurate

ASSUMPTION: This role involves a high degree of collaboration, attention to detail, and the ability to work on multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree or higher in a related field (e.g., Journalism, Communications, Marketing, Data Analytics, Data Science)

Experience: At least 1 year of work experience in digital analytics or a related role

Required Skills:

• Proven ability to synthesize data from multiple sources and craft actionable insights and compelling stories
• Attention to detail and accuracy in compiling and analyzing data
• Strong Microsoft Excel and PowerPoint skills
• Solid time management skills and ability to work on multiple projects
• High level of curiosity to explore the “why” behind the data and a commitment to growing and developing as an analyst
• Experience with digital analytics tools like Adobe Analytics, Google Analytics, Chartbeat, or similar
• Experience with data viz tools like Tableau, Domo, Looker, Power BI, or similar

Preferred Skills:

• Knowledge of digital tagging and data collection methods, particularly Chartbeat instrumentation
• Experience with user management of analytics tools
• Familiarity with syndicated data sources, social platform data, and SEO data
• Experience with data transformations and ETLs
• Experience with Snowflake, SQL, Python, or R

ASSUMPTION: While a degree in a related field is preferred, relevant work experience and a strong portfolio demonstrating analytical skills may be considered in lieu of a degree.

💰 Compensation & Benefits

Salary Range: $62,300.00 - $115,700.00 per year

Benefits:

• Health Insurance Coverage
• Employee Wellness Program
• Life and Disability Insurance
• Retirement Savings Plan
• Paid Holidays, Sick Time, and Vacation

Working Hours: Full-time (40 hours per week), with potential for flexible scheduling

ASSUMPTION: The provided salary range is based on market research for similar roles in the New York and Atlanta areas. Actual salaries will vary based on several factors, including external market data, internal equity, location, skill set, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Warner Bros. Discovery is a leading global entertainment company, operating in the media and entertainment industry. They own and operate a broad range of entertainment brands, including CNN, HBO, Warner Bros., Discovery Channel, and many more.

Company Size: Warner Bros. Discovery has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Warner Bros. Discovery was founded in 2022 through the merger of WarnerMedia and Discovery Inc.

Company Description:

• Warner Bros. Discovery is committed to creating and distributing the world’s most differentiated and complete portfolio of content, brands, and services for all audiences.
• The company’s portfolio includes robust domestic and international television networks and streaming services, unparalleled film studio operations, and world-class streaming services, including HBO Max and Discovery+.
• Warner Bros. Discovery is dedicated to fostering a diverse and inclusive culture and providing equal opportunities for all employees.

Company Specialties:

• Content Creation and Distribution
• Streaming Services
• Film Studio Operations
• Television Networks
• Data-Driven Insights and Analytics

Company Website: www.wbd.com

ASSUMPTION: Warner Bros. Discovery’s large size and diverse portfolio provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is an entry-level position within the Content & Insights department at Warner Bros. Discovery.

Reporting Structure: The Analyst, Content Insight will report directly to the Manager, Content Insights.

Work Arrangement: This role is primarily on-site, with potential for hybrid work arrangements depending on business needs.

Growth Opportunities:

• Progression to Senior Analyst or Manager roles within the Content & Insights department
• Expansion into other areas of the business, such as Programming, Newsgathering, or Product Development
• Opportunities to work on high-profile projects and initiatives, gaining valuable experience and exposure

ASSUMPTION: Warner Bros. Discovery offers a clear career path for employees, with opportunities for growth and development based on performance and potential.

🌍 Location & Work Environment

Office Type: Warner Bros. Discovery’s offices are modern, collaborative workspaces designed to foster creativity and innovation.

Office Location(s): 30 Hudson Yards, New York, NY & 1050 Techwood Drive NW, Atlanta, GA

Geographic Context:

• New York, NY: A bustling metropolis with a vibrant media and entertainment industry, offering numerous cultural attractions and networking opportunities
• Atlanta, GA: A major hub for the media and entertainment industry, with a diverse and growing population, and a lower cost of living compared to New York

Work Schedule: Full-time (40 hours per week), with potential for flexible scheduling and overtime as needed

ASSUMPTION: Warner Bros. Discovery’s offices provide a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the hiring manager and a team member
• Final interview with the director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Data visualization and storytelling skills
• Collaboration and communication skills
• Cultural fit and alignment with Warner Bros. Discovery’s values

Application Tips:

• Tailor your resume and cover letter to highlight your analytical skills, experience with data visualization tools, and passion for digital audience analytics and journalism
• Prepare examples of your work that demonstrate your ability to synthesize data from multiple sources and craft actionable insights
• Be ready to discuss your familiarity with CNN’s content and programming, as well as your understanding of the media and entertainment industry

ATS Keywords: Digital Analytics, Data Visualization, Data Synthesis, Attention to Detail, Microsoft Excel, PowerPoint, Time Management, Curiosity, Chartbeat, Adobe Analytics, Google Analytics, Tableau, Domo, Looker, Power BI, SQL

ASSUMPTION: Warner Bros. Discovery’s application process is designed to assess candidates’ analytical skills, cultural fit, and alignment with the company’s values and mission.

🛠️ Tools & Technologies

• Adobe Analytics
• Google Analytics
• Chartbeat
• Tableau
• Domo
• Looker
• Power BI
• Microsoft Excel
• Microsoft PowerPoint
• SQL
• Python
• R

ASSUMPTION: Warner Bros. Discovery provides its employees with access to industry-leading tools and technologies to support their work and drive success.

👔 Cultural Fit Considerations

Company Values:

• Storytelling: We believe in the power of storytelling to connect, engage, and inspire
• Innovation: We embrace change and continuously seek new ways to create and distribute content
• Collaboration: We work together to achieve our goals and foster a culture of inclusion and respect

Work Style:

• Data-Driven: We make decisions based on data and insights, continuously refining our approach to improve performance
• Agile: We adapt quickly to change and prioritize speed and efficiency in our processes
• Creative: We foster a culture of innovation and encourage employees to think outside the box

Self-Assessment Questions:

• Do you have a strong passion for digital audience analytics and journalism?
• Are you comfortable working in a fast-paced, collaborative environment, and able to manage multiple projects simultaneously?
• Do you possess strong communication skills and the ability to translate complex data into actionable insights for non-technical stakeholders?

ASSUMPTION: Warner Bros. Discovery values employees who are passionate about storytelling, innovative, collaborative, and data-driven, with a strong work ethic and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic media and entertainment industry, with frequent changes and tight deadlines
• Managing multiple projects and stakeholders simultaneously, requiring strong time management and prioritization skills
• Navigating a large, complex organization with diverse teams and departments
• Adapting to new tools, technologies, and processes as the company evolves and grows

ASSUMPTION: Warner Bros. Discovery’s fast-paced, dynamic environment can present unique challenges, but also offers ample opportunities for growth and development.

📈 Similar Roles Comparison

• Compared to other entry-level analyst roles, this position offers a unique opportunity to work with high-profile content and programming, and collaborate with a wide range of stakeholders
• Within the media and entertainment industry, this role provides a competitive salary and comprehensive benefits package
• Career progression in this role may lead to opportunities in programming, newsgathering, product development, or other areas of the business

ASSUMPTION: This role offers a unique combination of challenges, opportunities, and benefits, making it an attractive choice for entry-level analysts interested in the media and entertainment industry.

📝 Sample Projects

• Analyzing CNN Digital’s content performance trends to identify opportunities for growth and engagement
• Collaborating with programming teams to develop data-driven strategies for upcoming content initiatives
• Supporting Chartbeat maintenance and training to ensure optimal performance and user satisfaction

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Analyst, Content Insight in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Content & Insights department?
• How does this role contribute to CNN’s overall content strategy and business goals?
• What opportunities are there for growth and development within the Content & Insights department and the broader organization?
• How does Warner Bros. Discovery support work-life balance for its employees?
• What is the company’s approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://warnerbros.wd5.myworkdayjobs.com/global/job/NY-New-York-30-Hudson-Yards/Analyst--Content-Insight_R000085112-2
• Tailor your resume and cover letter to highlight your analytical skills, experience with data visualization tools, and passion for digital audience analytics and journalism
• Prepare examples of your work that demonstrate your ability to synthesize data from multiple sources and craft actionable insights
• Research CNN’s content and programming, as well as the media and entertainment industry, to show your familiarity and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.