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Analyst, Content Planning & Analysis

The Walt Disney Company
Full-time
On-site
Glendale, California, United States
πŸ“Š Marketing Analyst

πŸ“Œ Core Information

πŸ”Ή Job Title: Analyst, Content Planning & Analysis

πŸ”Ή Company: The Walt Disney Company

πŸ”Ή Location: Glendale, CA, USA

πŸ”Ή Job Type: Full-time, Hybrid (On-site 4 days/week)

πŸ”Ή Category: Entertainment Providers

πŸ”Ή Date Posted: May 15, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Analyzing title-level and portfolio content performance using Excel
  • Creating presentations to summarize analyses and insights
  • Building models to inform deal valuations, greenlight decisions, and windowing strategies
  • Developing and updating title performance forecasts

ASSUMPTION: This role requires strong analytical and communication skills, with a focus on generating results in a fast-paced, high-pressure environment.

πŸ“‹ Key Responsibilities

βœ… Conducting analyses of title-level and portfolio content performance using Excel

βœ… Creating presentations that summarize analyses about title expectations and performance, and insights on portfolio/brand/genre performance

βœ… Building models to inform deal valuations, greenlight decisions, and windowing strategies

βœ… Developing and updating title performance forecasts

ASSUMPTION: This role involves working cross-functionally with various teams, including Disney Entertainment Television (DET), finance, strategy, data analytics, research, operational marketing, and scheduling teams from each respective brand/studio.

🎯 Required Qualifications

Education: 4-year degree in relevant fields

Experience: At least 1 year of work experience preferably in finance/strategy roles at media/technology companies, or other quantitative fields

Required Skills:

  • Highly analytical and strong, effective communicators
  • Possess intellectual curiosity, focus on generating results, and exhibit the highest personal and professional standards of integrity
  • Must be motivated, disciplined, flexible, and be able to work effectively in collaborative and autonomous environments
  • High aptitude and enthusiasm for complex problem solving utilizing financial modeling and analysis, including highly advanced Excel modeling skills
  • Familiarity with statistical concepts and analysis
  • Fluency in building visualizations of complex data sets
  • Effective at writing, facilitating, and presenting analyses, and proficient with PowerPoint slide building
  • High EQ and professional maturity, with demonstrated ability to engage at an executive level
  • Demonstrated interest in the entertainment and/or tech industries

Preferred Skills:

  • Prior experience in Media/Entertainment is a plus, but not a prerequisite

ASSUMPTION: While prior experience in Media/Entertainment is preferred, it is not a strict requirement for this role.

πŸ’° Compensation & Benefits

Salary Range: $94,200.00 to $115,000.00 per year

Benefits:

  • Medical
  • Financial
  • Stock Options
  • Equity

Working Hours: 40 hours per week

ASSUMPTION: The base pay offered will take into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees

Founded: 1992

Company Description:

  • Disney Entertainment (DE) is one of the three major business segments of The Walt Disney Company, consisting of Disney's entertainment media and content businesses, including its motion picture film studios, Disney General Entertainment Content, streaming services, and international media businesses.
  • The primary role of the Content Planning & Analysis team is providing analytical strategy support for and valuation of Disney’s content licensing and original content decisions.
  • The team works cross-functionally across Disney Entertainment (DE) segment finance teams, direct-to-consumer strategy, data analytics, research, operations, marketing, and programming to translate DTC data (Disney+, Hulu, Hotstar, and Star+) into financial decisions regarding the production and acquisition of shows and films.

Company Specialties:

  • Marketing
  • Communication
  • Engineering
  • Human Resources
  • Sales
  • Finance
  • Legal
  • Real Estate Development
  • Information Technology
  • Event Management
  • Supply Chain
  • Logistics
  • Purchasing
  • Revenue Management
  • Research
  • Strategy
  • Audit
  • Construction
  • Pricing
  • Hospitality

Company Website: http://careers.disneylandparis.com/fr

ASSUMPTION: The company is looking for candidates who are motivated, disciplined, flexible, and able to work effectively in collaborative and autonomous environments.

πŸ“Š Role Analysis

Career Level: Early career (0-2 years of experience)

Reporting Structure: This role reports to the Content Planning & Analysis team and works cross-functionally with various teams within Disney Entertainment (DE).

Work Arrangement: Hybrid (On-site 4 days/week)

Growth Opportunities:

  • Potential career growth within the Content Planning & Analysis team or other departments within Disney Entertainment (DE).
  • Opportunities to work on high-profile projects and gain exposure to senior leadership.
  • Chance to develop skills in financial modeling, data analysis, and presentation skills.

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: On-site (Hybrid)

Office Location(s): Glendale, CA, USA

Geographic Context:

  • Glendale is a city in Los Angeles County, California, with a population of approximately 200,000 people.
  • The city is known for its diverse culture, vibrant arts scene, and numerous parks and recreational facilities.
  • Glendale is home to several major corporations, including The Walt Disney Company.

Work Schedule: 40 hours per week, with the expectation to be on-site 4 days/week

ASSUMPTION: This role requires a significant amount of on-site work, with the expectation to be on-site 4 days/week.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • On-site or virtual interview with the Content Planning & Analysis team and other stakeholders
  • Final interview with senior leadership

Key Assessment Areas:

  • Analytical skills and problem-solving abilities
  • Communication skills and presentation abilities
  • Cultural fit and alignment with Disney's values
  • Technical skills in Excel, PowerPoint, and statistical analysis

Application Tips:

  • Tailor your resume and cover letter to highlight your analytical skills, experience with financial modeling, and any relevant industry experience.
  • Prepare examples of your work that demonstrate your ability to conduct analyses, create presentations, and build models.
  • Research Disney's content licensing and original content decisions, and be prepared to discuss your understanding of the industry and the role's responsibilities.

ATS Keywords: Analyst, Content Planning, Content Analysis, Financial Modeling, Excel, Statistical Analysis, Data Visualization, Presentation Skills, Problem Solving, Collaboration, Integrity, Motivation, Discipline, Flexibility, Curiosity, Professionalism, Engagement

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their qualifications for the role.

πŸ› οΈ Tools & Technologies

  • Excel
  • PowerPoint
  • Statistical software (e.g., R, Python, SPSS)
  • Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Proficiency in Excel, PowerPoint, and statistical software is required for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Storytelling
  • Optimism
  • Integrity
  • Inclusion

Work Style:

  • Collaborative
  • Fast-paced
  • High-pressure
  • Results-driven

Self-Assessment Questions:

  • Do you possess strong analytical skills and the ability to thrive in a fast-paced, high-pressure environment?
  • Are you motivated, disciplined, flexible, and able to work effectively in collaborative and autonomous environments?
  • Do you have a high EQ and professional maturity, with the ability to engage at an executive level?

ASSUMPTION: Applicants should assess their fit with Disney's values and work style before applying for this role.

⚠️ Potential Challenges

  • Working in a fast-paced, high-pressure environment
  • Managing multiple projects and deadlines
  • Collaborating with various teams and stakeholders
  • Adapting to changes in priorities and workflow

ASSUMPTION: Applicants should be prepared to work in a dynamic and fast-paced environment, with the ability to manage multiple projects and adapt to changes.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other analyst positions within the entertainment industry, but with a focus on content planning and analysis for streaming services.
  • Compared to other analyst roles, this position may require more frequent on-site work and collaboration with various teams.
  • Career progression in this role may lead to senior analyst or manager positions within the Content Planning & Analysis team or other departments within Disney Entertainment (DE).

ASSUMPTION: Applicants should research other analyst roles within the entertainment industry to better understand the unique aspects of this position.

πŸ“ Sample Projects

  • Analyzing the performance of a specific title or portfolio on Disney's streaming platforms
  • Creating a presentation to summarize the analysis and provide insights to senior leadership
  • Building a model to inform deal valuations, greenlight decisions, or windowing strategies for a specific title or portfolio
  • Developing and updating title performance forecasts based on historical data and trends

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and provide examples of their work.

❓ Key Questions to Ask During Interview

  • Can you describe a typical day or week in this role?
  • How does this role collaborate with other teams within Disney Entertainment (DE)?
  • What are the most important qualities and skills for success in this role?
  • How does this role contribute to the overall success of Disney's streaming services?
  • What opportunities are there for professional growth and development within this role?

ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your analytical skills, experience with financial modeling, and any relevant industry experience.
  • Prepare examples of your work that demonstrate your ability to conduct analyses, create presentations, and build models.
  • Research Disney's content licensing and original content decisions, and be prepared to discuss your understanding of the industry and the role's responsibilities.
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.