Analyst II, Digital Marketing

📌 Core Information

🔹 Job Title: Analyst II, Digital Marketing

🔹 Company: DraftKings Inc.

🔹 Location: Boston, MA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Optimizing channel spend and creative performance in collaboration with marketing stakeholders.
• Developing and managing self-service reporting dashboards for marketing insights.
• Building analytical frameworks to improve marketing channel performance.
• Partnering with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions that enhance ROI.
• Creating high-quality presentations to communicate with key stakeholders across the business effectively.

ASSUMPTION: This role requires a strong background in data analysis and digital marketing, with a focus on paid search and SEO. The ideal candidate will have experience working with SQL, Snowflake, and Tableau, and be comfortable using Python or R for data manipulation and analysis.

📋 Key Responsibilities

✅ Optimize channel spend and creative performance in collaboration with marketing stakeholders.

✅ Develop and manage self-service reporting dashboards for marketing insights.

✅ Build analytical frameworks to improve marketing channel performance.

✅ Partner with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions that enhance ROI.

✅ Create high-quality presentations to communicate with key stakeholders across the business effectively.

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work collaboratively with cross-functional teams. The ideal candidate will be comfortable working with large datasets and have a solid understanding of digital marketing channels.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline.

Experience: At least 2 years of experience in business analytics or data science. Experience working with paid search and organic search attribution methodologies is a plus.

Required Skills:

• Practical experience with SQL/Snowflake and Tableau.
• Knowledge of A/B testing, experimental design, and hypothesis testing methods.
• Curiosity to learn about a complex business and a desire to grow as an analyst.

Preferred Skills:

• Python/R experience.

ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have strong problem-solving skills, be detail-oriented, and have the ability to work independently and in a team environment.

💰 Compensation & Benefits

Salary Range: The US base salary range for this full-time position is 76,800.00 USD - 96,000.00 USD, plus bonus, equity, and benefits as applicable.

Benefits:

• Bonus
• Equity

Working Hours: 40 hours per week, with the possibility of flexible scheduling.

ASSUMPTION: The salary range provided is for new hire pay rates across all US locations. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

📌 Applicant Insights

🔍 Company Context

Industry: DraftKings Inc. operates in the mobile gaming apps industry, focusing on fantasy sports, sports betting, and iGaming.

Company Size: DraftKings Inc. has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: DraftKings Inc. was founded in 2012, with a mission to define what it means to build and deliver the most extraordinary sports and entertainment experiences.

Company Description:

• DraftKings Inc. is a publicly traded technology company headquartered in Boston, MA.
• The company is committed to responsibly creating the world’s favorite games and betting experiences.
• DraftKings Inc. believes in the power and impact that comes from innovation, collaboration, and a winning culture.

Company Specialties:

• Fantasy Sports
• Web Based Software Engineering
• Gaming
• Sports Betting
• Analytics
• Engineering
• iGaming
• Casino
• SRE and DevOps

Company Website: https://careers.draftkings.com/

ASSUMPTION: As a regulated gaming company, DraftKings Inc. may require employees to obtain a gaming license issued by the appropriate state agency as a condition of employment.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring at least 2 years of experience in business analytics or data science.

Reporting Structure: The Analyst II, Digital Marketing will report directly to the Analytics team and work collaboratively with marketing stakeholders across the business.

Work Arrangement: This role is on-site, with the possibility of flexible scheduling. The ideal candidate will be comfortable working in an office environment and collaborating with team members in person.

Growth Opportunities:

• As a mid-sized company, DraftKings Inc. offers ample opportunities for growth and advancement within the organization.
• The ideal candidate will have the opportunity to work on high-impact projects and contribute to the company’s overall success.
• With a focus on innovation and collaboration, DraftKings Inc. provides an environment that encourages professional development and growth.

ASSUMPTION: The ideal candidate will be proactive in seeking out growth opportunities and taking on new challenges as they arise.

🌍 Location & Work Environment

Office Type: DraftKings Inc. operates a modern, collaborative office space in Boston, MA, with state-of-the-art technology and amenities to support employee productivity and comfort.

Office Location(s): 222 Berkeley St, 5th Floor, Boston, MA 02116, US

Geographic Context:

• Boston, MA, is a vibrant, multicultural city with a rich history and a thriving tech industry.
• The city offers a high quality of life, with excellent education, healthcare, and recreational opportunities.
• Boston is home to numerous sports teams and cultural institutions, providing ample opportunities for entertainment and leisure.

Work Schedule: The work schedule for this role is Monday-Friday, with the possibility of flexible scheduling and overtime as needed.

ASSUMPTION: The ideal candidate will be comfortable working in an office environment and collaborating with team members in person. They will also be able to adapt to a flexible work schedule as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site interview with the analytics team and marketing stakeholders
• Final interview with the director of analytics

Key Assessment Areas:

• Data analysis and interpretation skills
• Problem-solving abilities
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with data analysis, digital marketing, and A/B testing methodologies.
• Research DraftKings Inc. and be ready to discuss how your skills and experience align with the company’s mission and values.

ATS Keywords: Data Analysis, Digital Marketing, SQL, Snowflake, Tableau, Python, R, A/B Testing, Experimental Design, Hypothesis Testing, Business Analytics, Creative Operations, Paid Search, SEO, Reporting, Collaboration

ASSUMPTION: The ideal candidate will have a strong understanding of data analysis and digital marketing, with a focus on paid search and SEO. They will also be comfortable working with large datasets and have a solid understanding of A/B testing methodologies.

🛠️ Tools & Technologies

• SQL/Snowflake
• Tableau
• Python/R

ASSUMPTION: The ideal candidate will have practical experience with SQL/Snowflake and Tableau, and be comfortable using Python or R for data manipulation and analysis.

👔 Cultural Fit Considerations

Company Values:

• Win as a Team
• Play to Win
• Own It
• Be Humble
• Be Bold
• Be Curious
• Be Accountable
• Be Respectful
• Be Inclusive

Work Style:

• Collaborative
• Innovative
• Data-driven
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative, innovative, and data-driven work environment?
• Are you comfortable working with large datasets and using data analysis to drive business decisions?
• Do you have a strong understanding of digital marketing channels, with a focus on paid search and SEO?
• Are you able to work independently and take ownership of your projects?

ASSUMPTION: The ideal candidate will be a strong cultural fit for DraftKings Inc., with a collaborative, innovative, and data-driven work style. They will also be comfortable working with large datasets and using data analysis to drive business decisions.

⚠️ Potential Challenges

• The role may require working with large, complex datasets and performing advanced data analysis.
• The ideal candidate will be comfortable working in a fast-paced, dynamic environment and adapting to changing priorities and deadlines.
• The role may require occasional travel to attend industry events or conferences.
• The role may require working with sensitive customer data and adhering to strict data privacy and security protocols.

ASSUMPTION: The ideal candidate will be comfortable working with large, complex datasets and performing advanced data analysis. They will also be able to adapt to a fast-paced, dynamic work environment and manage their time effectively to meet deadlines.

📈 Similar Roles Comparison

• This role is similar to other analyst roles in the digital marketing industry, with a focus on data analysis and optimization of marketing channels.
• However, this role is unique in its focus on paid search and SEO attribution methodologies and its emphasis on collaboration with marketing stakeholders.
• This role offers the opportunity to work in a fast-paced, dynamic environment with a strong focus on innovation and growth.

ASSUMPTION: The ideal candidate will have experience in a similar role and be able to leverage their skills and experience to make a significant impact in this role.

📝 Sample Projects

• Developing and implementing a new reporting dashboard to track marketing performance across multiple channels.
• Conducting a comprehensive analysis of paid search and SEO performance to identify opportunities for optimization and improvement.
• Partnering with marketing stakeholders to define business problems and deliver analytically rigorous solutions that enhance ROI.

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to apply their skills and experience to make a significant impact in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for an Analyst II, Digital Marketing?
• How does this role collaborate with other teams within the organization?
• What are the most important qualities for success in this role?
• How does DraftKings Inc. support the professional development and growth of its employees?
• What are the biggest challenges facing the Analytics team and how can this role help address them?

ASSUMPTION: The ideal candidate will be proactive in asking questions during the interview process and using the answers to inform their decision about the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your interview by researching DraftKings Inc. and being ready to discuss your experience with data analysis, digital marketing, and A/B testing methodologies.
• Follow up with the hiring manager within 48 hours of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.