📌 Core Information
🔹 Job Title: Analyst II, Marketing Measurement
🔹 Company: Nike
🔹 Location: Shanghai, China Mainland (On-site)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing marketing campaign measurement and test-and-learn agendas
- Developing quantitative consumer analytics to understand consumer engagement
- Applying insights into experimentation and business strategy
- Collaborating cross-functionally with Nike's marketing team
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a cross-functional team environment.
📋 Key Responsibilities
✅ Plan and execute marketing campaign measurement and test-and-learn agendas
✅ Develop and execute quantitative consumer analytics to understand consumer engagement
✅ Apply inputs into experimentation, modeling, and business strategy
✅ Serve as an active representative of the Nike Insights team
✅ Collaborate with cross-functional teams to influence key business decisions
ASSUMPTION: The role may involve working with large datasets, requiring advanced SQL skills and potentially Python for more complex analyses.
🎯 Required Qualifications
Education: Degree in quantitative field (e.g., business, statistics, research, or behavioral sciences)
Experience: 3+ years in a research, measurement, or analytics role
Required Skills:
- Advanced SQL
- Strong presentation skills
- Excellent written and verbal communication skills
- Ability to develop strong partnerships across multi-layered organizations
- Data analysis and interpretation
Preferred Skills:
- Python
- Modeling and machine learning applications
- Strategy and business analytics experience in a retail environment
ASSUMPTION: While not explicitly stated, a bachelor's degree is likely required for this role. An advanced degree would be beneficial but not mandatory.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level analyst role in Shanghai, the estimated salary range is ¥250,000 - ¥350,000 per year.
Benefits:
- Health insurance
- Retirement plans
- Employee discounts on Nike products
Working Hours: Full-time (40 hours/week), with potential flexibility for remote work
ASSUMPTION: Salary and benefits information is estimated based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Nike operates in the footwear manufacturing industry, with a strong focus on sports and athletic apparel.
Company Size: Nike is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and diverse experiences.
Founded: Nike was founded in 1964 and has since grown into a multinational corporation with a strong brand presence worldwide.
Company Description:
- Nike is committed to redefining the future of sport through environmental sustainability
- The company focuses on innovative materials, reducing waste, circular design, energy efficiency, water stewardship, and transparency
- Nike values innovation, sustainability, and a commitment to making a positive impact
Company Specialties:
- Footwear manufacturing
- Sports and athletic apparel
- Sustainable business practices
Company Website: Nike
ASSUMPTION: Nike's commitment to sustainability is a significant aspect of its corporate culture and may influence the role's responsibilities and projects.
📊 Role Analysis
Career Level: This role is suitable for a mid-level professional with 2-5 years of experience in a research, measurement, or analytics role.
Reporting Structure: The role reports to the Nike Insights team and works closely with cross-functional marketing teams.
Work Arrangement: The role is on-site, with potential flexibility for remote work. The exact work arrangement may be discussed during the interview process.
Growth Opportunities:
- Potential career progression within Nike's analytics or marketing teams
- Opportunities to work on high-impact projects and influence business strategy
- Exposure to a global brand and diverse work environment
ASSUMPTION: Growth opportunities may depend on the candidate's performance, initiative, and alignment with Nike's values.
🌍 Location & Work Environment
Office Type: Nike's Shanghai office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Nike GC HQ, Shanghai, China Mainland
Geographic Context:
- Shanghai is a major city in China, offering a mix of traditional and modern culture
- The city is known for its vibrant food scene, historical sites, and bustling nightlife
- Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers
Work Schedule: The role follows a standard workweek, with potential flexibility for remote work or adjusted hours.
ASSUMPTION: While the role is on-site, there may be opportunities for remote work or flexible hours, depending on the team's needs and the candidate's preferences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss qualifications and fit
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Data analysis and interpretation skills
- Presentation and communication skills
- Cultural fit and alignment with Nike's values
- Problem-solving and critical thinking abilities
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Prepare examples of data analysis projects or presentations to showcase your skills
- Research Nike's commitment to sustainability and be prepared to discuss how your values align with the company's
- Practice common interview questions and be ready to discuss your problem-solving approach
ATS Keywords: Advanced SQL, Python, data analysis, consumer research, marketing analytics, business strategy, cross-functional collaboration, quantitative analytics, consumer engagement, experimentation, data interpretation
ASSUMPTION: The application process may vary depending on the specific team or hiring manager, but the general steps outlined above are typical for Nike's recruitment process.
🛠️ Tools & Technologies
- Advanced SQL
- Python (preferred but not required)
- Data visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: While not explicitly stated, familiarity with data visualization tools and Microsoft Office Suite is likely beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Commitment to making a positive impact
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do your personal values align with Nike's commitment to sustainability?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal?
- How do you approach learning new tools or technologies to improve your data analysis skills?
ASSUMPTION: Nike places a strong emphasis on cultural fit and values-driven decision-making. Applicants should be prepared to discuss their alignment with the company's values and work style.
⚠️ Potential Challenges
- Working with large and complex datasets may require advanced SQL skills and potentially Python for more complex analyses
- Collaborating with cross-functional teams may require strong communication and presentation skills
- Keeping up with Nike's fast-paced and innovative work environment may be challenging for some applicants
- Adapting to a new work environment and culture in Shanghai may require some adjustment for international candidates
ASSUMPTION: These challenges are not insurmountable, and successful candidates will be able to leverage their skills and experiences to overcome them.
📈 Similar Roles Comparison
- This role is similar to other marketing analyst positions but focuses more on consumer engagement and experimentation
- Compared to other roles in the footwear manufacturing industry, this position offers a unique focus on sustainability and innovation
- Career progression may involve moving into more senior analytics or marketing roles within Nike or related industries
ASSUMPTION: While this role is unique in its focus on sustainability and consumer engagement, it shares many similarities with other marketing analyst positions in the industry.
📝 Sample Projects
- Analyzing consumer engagement data to optimize marketing campaigns
- Developing predictive models to identify high-potential consumer segments
- Conducting A/B tests to evaluate the effectiveness of different marketing strategies
ASSUMPTION: These sample projects are based on the role's responsibilities and may vary depending on the specific team or business needs.
❓ Key Questions to Ask During Interview
- How does this role contribute to Nike's overall commitment to sustainability?
- Can you describe a typical day or week in this position?
- How does this role collaborate with other teams within Nike, such as product development or sales?
- What opportunities are there for professional development and growth within this role?
- How does Nike support work-life balance for its employees?
ASSUMPTION: These questions are designed to help applicants better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of data analysis projects or presentations to showcase your skills
- Research Nike's commitment to sustainability and be prepared to discuss how your values align with the company's
- Follow up with the hiring manager or HR representative within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
