Analyst, Marketing Analysis

📌 Core Information

🔹 Job Title: Analyst, Marketing Analysis

🔹 Company: Melco Resorts & Entertainment

🔹 Location: City of Dreams Manila, Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing & Analysis

🔹 Date Posted: May 6, 2025

🔹 Experience Level: Entry-Level to Mid-Level (1-2 years)

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Supporting decision-makers with data insights for marketing initiatives
• Preparing periodic reports on key performance indicators
• Conducting ad hoc analysis and assisting in direct marketing campaigns
• Working with large and complex data sets

ASSUMPTION: This role requires strong analytical and communication skills, with a focus on data-driven decision making.

📋 Key Responsibilities

✅ Furnishes statistics or analysis to casino marketing team to support their marketing or operation initiatives

✅ Prepares property-level periodic reports of key performance indicators and interprets prevailing trends

✅ Conducts ad hoc analysis as requested by management

✅ Conceptualizes and develops direct marketing campaigns from insights derived from data

✅ Assists in data-mining and predictive analysis

✅ Performs any other projects or tasks as assigned by the Manager, Marketing Analysis

ASSUMPTION: This role involves a mix of routine reporting and ad hoc analysis, with a focus on driving marketing strategies through data insights.

🎯 Required Qualifications

Education: Tertiary qualifications in mathematics, statistics, economics, actuarial science, or marketing

Experience: Preferably 1 to 2 years of experience in the field of Business Intelligence and Analytics. Marketing and operation experience in gaming or hospitality industry is an advantage.

Required Skills:

• Good interpersonal and communication skills
• Ability to establish relationships between transactional data and product attributes with business performance
• Highly proficient in SAS e-Guide and SAS WRS/IDP
• Highly proficient in Microsoft Office and other relevant applications
• Knowledge in R programming is an advantage
• Comprehension of data structure in various systems downloads, integrations and processes

Preferred Skills:

• Knowledge in SAS programming

ASSUMPTION: While the role requires specific technical skills, strong communication skills are also crucial for effectively conveying data insights to non-technical stakeholders.

💰 Compensation & Benefits

Salary Range: Industry standard for entry-level to mid-level marketing analysts in the Philippines is PHP 35,000 to PHP 50,000 per month. However, the actual salary may vary based on the candidate's qualifications and experience.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and multicultural work environment

Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required based on business needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality and Gaming. Melco Resorts & Entertainment is a leading developer, owner, and operator of casino gaming and entertainment casino resort facilities in Asia.

Company Size: Melco Resorts & Entertainment has 10,001+ employees globally, providing ample opportunities for career growth and development.

Founded: The company was founded in 2004 and has since grown to become a major player in the Asian gaming and hospitality industry.

Company Description:

• Melco Resorts & Entertainment operates integrated resorts, hotels, and entertainment facilities in Macau, the Philippines, and other locations in Asia.
• The company is known for its high-quality entertainment offerings, including world-class shows, dining experiences, and gaming facilities.
• Melco Resorts & Entertainment is committed to delivering exceptional customer service and creating memorable experiences for its guests.

Company Specialties:

• Casino gaming and entertainment
• Hospitality and hotels
• Food and beverage
• Retail and conferences

Company Website: http://www.melco-resorts.com

ASSUMPTION: Working at Melco Resorts & Entertainment offers opportunities to be part of a dynamic and multicultural team, with exposure to international guests and colleagues.

📊 Role Analysis

Career Level: Entry-Level to Mid-Level. This role is suitable for candidates with 1 to 2 years of experience in Business Intelligence and Analytics.

Reporting Structure: The Analyst, Marketing Analysis reports directly to the Manager, Marketing Analysis.

Work Arrangement: This is an on-site position, with standard working hours and opportunities for overtime based on business needs.

Growth Opportunities:

• Progression to senior analyst or management roles within the marketing department
• Expansion into other departments or locations within the company
• Professional development through training and mentorship programs

ASSUMPTION: This role offers opportunities for career growth and development within the company, with a focus on building expertise in data analysis and marketing strategies.

🌍 Location & Work Environment

Office Type: The City of Dreams Manila is an integrated resort and casino, offering a dynamic and vibrant work environment.

Office Location(s): City of Dreams Manila, Aseana City, Parañaque, Philippines

Geographic Context:

• The Philippines is a tropical country with a warm and humid climate, with the City of Dreams Manila located in the bustling Aseana City.
• The office is easily accessible via public transportation and offers ample parking for employees.
• The City of Dreams Manila is a popular entertainment destination, with numerous dining, shopping, and entertainment options nearby.

Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with opportunities for overtime based on business needs.

ASSUMPTION: The work environment at the City of Dreams Manila is dynamic and fast-paced, with a focus on delivering exceptional customer service and creating memorable experiences for guests.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and team members
• Background check and offer extension

Key Assessment Areas:

• Technical skills in data analysis and marketing
• Communication and presentation skills
• Problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and skills in data analysis and marketing
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and communication skills

ATS Keywords: Data Analysis, Business Intelligence, Marketing, Statistics, SAS, Microsoft Office, R Programming, Customer Service, Analytical Skills, Problem Solving, Reporting

ASSUMPTION: The application process for this role is competitive, with a focus on assessing technical skills, communication abilities, and cultural fit.

🛠️ Tools & Technologies

• SAS e-Guide and SAS WRS/IDP
• Microsoft Office (Excel, PowerPoint, Word)
• R Programming (advantageous)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned or improved upon with relevant training and experience.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Teamwork
• Innovation
• Customer Focus

Work Style:

• Dynamic and fast-paced work environment
• Collaborative and team-oriented culture
• Focus on delivering exceptional customer service

Self-Assessment Questions:

• Do you thrive in a fast-paced and dynamic work environment?
• Are you able to work effectively in a team and collaborate with stakeholders from various departments?
• Do you have strong communication skills and the ability to present complex data insights in a clear and concise manner?

ASSUMPTION: Cultural fit is crucial for success in this role, with a focus on strong communication skills, teamwork, and a customer-centric mindset.

⚠️ Potential Challenges

• Working with large and complex data sets may present challenges in terms of data cleaning and organization
• The fast-paced work environment may require adaptability and the ability to manage multiple priorities
• The role may involve working with stakeholders from various departments, requiring strong communication and collaboration skills
• The City of Dreams Manila is a popular entertainment destination, which may present distractions or noise during peak hours

ASSUMPTION: While this role presents challenges, it also offers opportunities for professional growth and development in a dynamic and multicultural work environment.

📈 Similar Roles Comparison

• Compared to other marketing analyst roles, this position places a greater emphasis on data-driven decision making and marketing strategy
• In the gaming and hospitality industry, this role is unique in its focus on casino marketing and patron reinvestment
• Career progression in this role may involve expanding into other departments or locations within the company, or specializing in a specific area of marketing or analytics

ASSUMPTION: This role is unique in its focus on casino marketing and patron reinvestment, offering opportunities for career growth and development within the company.

📝 Sample Projects

• Analyzing casino sales team performance and identifying trends to optimize marketing strategies
• Conducting predictive analysis to forecast patron reinvestment and optimize promotional offers
• Developing direct marketing campaigns based on data insights to drive customer engagement and loyalty

ASSUMPTION: Sample projects for this role involve data analysis, marketing strategy, and customer engagement, with a focus on driving business growth and profitability.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments within the company?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in data analysis and marketing
• Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and communication skills
• Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.