Analyst, Marketing and Sector Capability

📌 Core Information 🔹 Job Title: Analyst, Marketing and Sector Capability 🔹 Company: Independent Electricity System Operator (IESO) 🔹 Location: Toronto, Ontario 🔹 Job Type: Hybrid (3 days remote, 2 days on-site) 🔹 Category: Marketing & Communications 🔹 Date Posted: May 30, 2025 🚀 Job Overview IESO's Marketing and Sector Capability Analyst plays a pivotal role in driving engagement and participation in energy-efficiency programs across Ontario. This role combines strategic marketing, customer-focused communication, and capability-building initiatives to support the IESO's mission to plan and operate the power grid effectively. - Key aspects of this role include: - Developing and implementing marketing strategies and plans for Save on Energy programs - Creating engaging content for traditional and digital media channels - Building sector capability through training and knowledge-sharing resources - Collaborating with business units to refine customer segments and messaging - Analyzing market results and adjusting strategies as needed - Supporting targeted outreach and marketing campaigns - Coordinating with vendors and internal teams for effective program delivery ASSUMPTION: This role requires a strong background in marketing, excellent communication skills, and a solid understanding of the energy-efficiency marketplace. The ideal candidate will be self-motivated, detail-oriented, and able to manage multiple priorities effectively. 📋 Key Responsibilities ✅ Leadership: - Influence the culture of conservation internally and externally - Demonstrate IESO values and Demand Side Management Group culture ✅ Technical: - Leverage retail, consumer, and B2B marketing experience to develop value propositions for participating in Save on Energy programs - Assist in developing and implementing marketing and communications plans for programs - Support website maintenance and optimization with content, graphics, and functionality - Collaborate with business units to refine customer segments, messaging, and evaluate market results - Assist in developing sector capability plans and initiatives - Research and analyze industry benchmarks and metrics to support effective marketing and capability building ✅ Customer Focus: - Coordinate with vendors and internal teams to ensure effective program delivery - Support marketing campaigns and content creation for various media channels - Manage projects and processes to improve customer and channel acceptance of province-wide programs - Support targeted outreach to customer segments and collaborate with program teams in developing and reporting results - Ensure timeliness and accuracy in delivering marketing strategies, plans, and tactics - Coordinate capability building initiatives as appropriate ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and priorities. The ideal candidate will be adaptable and eager to take on new challenges as they arise. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - 4+ years of experience in marketing and/or training in the energy-efficiency marketplace - Proven track record in developing and implementing marketing strategies, plans, and tactics - Experience with capability training, training needs analysis, and delivery Required Skills: - Excellent communication skills (oral, written, and presentation) - Strong project management skills and ability to manage multiple priorities - Excellent analytical and problem-solving skills - Strong conceptual and "forward thinking" skills - Attention to detail and customer service orientation - Excellent interpersonal skills and working relationships with others - Strong listening and responding skills - Influence and negotiation skills - Self-motivated and able to work independently with minimal supervision - Exceptional tolerance for ambiguity and change Preferred Skills: - Experience with marketing automation tools and CRM systems - Familiarity with energy-efficiency programs and industry benchmarks - Knowledge of HTML, CSS, or other web development languages ASSUMPTION: While the required qualifications provide a solid foundation for success in this role, the ideal candidate will also possess a strong desire to learn, adapt, and grow within the dynamic energy sector. 💰 Compensation & Benefits Salary Range: $75,000 - $95,000 CAD per year (based on experience and industry standards for similar roles) Benefits: - Comprehensive health, dental, and vision care plans - Retirement savings plan with employer contribution - Generous vacation and flexible work arrangements - Professional development opportunities and tuition reimbursement - Employee assistance program and wellness resources - Discounted gym membership and other perks Working Hours: 35 hours per week, with flexible work arrangements available ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience, skills, and the organization's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Utilities and Energy Company Size: Medium (501-1,000 employees) Founded: 1999 (as an independent corporation) Company Description: IESO manages Ontario's power system, meeting the province's needs in real-time and planning for the future. It operates the province's transmission grid and wholesale electricity market, and provides services to support the efficient and reliable operation of the power system. Company Specialties: - Power system management and planning - Wholesale electricity market operations - Energy-efficiency programs and conservation initiatives - Transmission grid management and maintenance Company Website: IESO Website ASSUMPTION: IESO's unique role in Ontario's power system requires a diverse and highly-skilled workforce. The company values innovation, collaboration, and continuous learning to ensure the reliable and efficient operation of the power grid. 📊 Role Analysis Career Level: Mid-level (4-7 years of experience) Reporting Structure: This role reports directly to the Manager, Marketing and Sector Capability within the Demand Side Management group. Work Arrangement: Hybrid (3 days remote, 2 days on-site) with flexible work arrangements available. Growth Opportunities: - Opportunities to take on additional responsibilities and advance within the Marketing and Sector Capability team - Potential to explore other roles within the Demand Side Management group or other IESO departments - Access to professional development resources and training programs to support career growth ASSUMPTION: The Marketing and Sector Capability Analyst role offers a unique opportunity to gain experience in energy-efficiency marketing, customer engagement, and capability building. This role can serve as a stepping stone to more senior positions within IESO or other organizations in the energy sector. 🌍 Location & Work Environment Office Type: Hybrid (combination of on-site and remote work) Office Location: 120 Adelaide Street West, Toronto, Ontario M5H 1T1 Geographic Context: - Toronto is the capital city of Ontario and the largest city in Canada, with a diverse and multicultural population - The city offers a vibrant arts and culture scene, numerous parks and recreational facilities, and a wide range of dining and entertainment options - Toronto is well-connected by public transportation, with the IESO office located near several major transit hubs Work Schedule: - Standard work hours are Monday to Friday, 8:30 AM to 4:30 PM, with flexibility for remote work arrangements - The hybrid work model allows for a more flexible work-life balance, with employees able to work remotely up to three days per week ASSUMPTION: IESO's hybrid work model offers employees the best of both worlds – the structure and collaboration of an on-site office environment, combined with the flexibility and convenience of remote work. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the hiring manager 3. In-depth behavioral and technical interviews with the hiring team 4. Final interview with the department director or other senior stakeholders Key Assessment Areas: - Marketing and communication strategies and plans - Customer engagement and outreach strategies - Capability building and training needs analysis - Industry knowledge and energy-efficiency program familiarity - Problem-solving and analytical skills - Adaptability and resilience in a dynamic work environment Application Tips: - Tailor your resume and cover letter to highlight relevant marketing, communication, and energy-efficiency experience - Prepare examples of successful marketing campaigns, customer engagement initiatives, and capability-building projects - Research IESO's energy-efficiency programs and be ready to discuss how your skills and experience align with the role's requirements - Practice common interview questions and be prepared to discuss your long-term career goals and how this role fits into your career trajectory ATS Keywords: Marketing strategies, customer engagement, energy-efficiency programs, capability building, communication plans, content creation, customer segments, market analysis, industry benchmarks, vendor coordination, project management, remote work, hybrid work, Toronto, Ontario ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and communication skills, industry knowledge, and cultural fit with IESO's values and work environment. 🛠️ Tools & Technologies - Marketing automation tools (e.g., Marketo, HubSpot) - CRM systems (e.g., Salesforce, Microsoft Dynamics 365) - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Docs, Sheets, Slides) - Project management tools (e.g., Asana, Trello, Jira) - Web analytics tools (e.g., Google Analytics, Adobe Analytics) - Social media management tools (e.g., Hootsuite, Buffer) - HTML, CSS, or other web development languages (optional) ASSUMPTION: The tools and technologies listed above are not exhaustive, and the ideal candidate may possess additional skills or experience with other relevant software and platforms. 👔 Cultural Fit Considerations Company Values: - Integrity: Acting with honesty, fairness, and transparency in all our interactions - Respect: Valuing and considering the perspectives of others, fostering an inclusive environment - Collaboration: Working together to achieve common goals, sharing knowledge and resources - Accountability: Taking responsibility for our actions and their outcomes, delivering on our commitments - Innovation: Embracing change and continuous improvement, driving progress through creativity and ingenuity Work Style: - Results-driven and focused on delivering high-quality work products - Adaptable and responsive to changing priorities and deadlines - Strong communicator and collaborator, with excellent interpersonal skills - Detail-oriented and committed to maintaining high standards of accuracy and quality - Committed to continuous learning and professional development Self-Assessment Questions: 1. How do you align with IESO's core values, and can you provide an example of a time when you demonstrated each value? 2. How do you approach working in a hybrid work environment, and what strategies do you use to maintain productivity and collaboration when working remotely? 3. How do you stay organized and manage multiple priorities, and can you describe a time when you successfully juggled competing demands and deadlines? ASSUMPTION: IESO's culture values collaboration, innovation, and continuous learning. The ideal candidate will be a strong communicator, adaptable, and committed to driving progress through creativity and ingenuity. ⚠️ Potential Challenges 1. Workload fluctuations: Energy-efficiency programs and marketing campaigns may experience peaks in activity, requiring the candidate to manage varying workloads and prioritize tasks effectively. 2. Stakeholder management: The role involves collaborating with various internal and external stakeholders, including business units, vendors, and program teams. The candidate must be able to navigate diverse perspectives and build consensus to drive successful outcomes. 3. Keeping up with industry trends: The energy-efficiency sector is dynamic and evolving, with new technologies and best practices emerging regularly. The candidate must be proactive in staying informed about industry developments and adapting their strategies accordingly. 4. Data-driven decision-making: The role requires a strong analytical mindset and the ability to interpret and act on data insights to inform marketing strategies and program delivery. The candidate must be comfortable working with data and using it to drive informed decision-making. ASSUMPTION: The challenges listed above are not exhaustive, and the ideal candidate will be adaptable and eager to take on new challenges as they arise. The role offers a unique opportunity to gain experience in energy-efficiency marketing, customer engagement, and capability building, while also developing valuable transferable skills. 📈 Similar Roles Comparison 1. Marketing Manager, Energy Efficiency Programs (IESO): This role focuses more on strategic planning and cross-functional collaboration, with less emphasis on day-to-day campaign management and content creation. It may offer more opportunities for senior-level leadership and budget management. 2. Energy Efficiency Program Coordinator (Other Organizations): This role may involve more hands-on program implementation and customer outreach, with less focus on marketing strategy and capability building. It may offer more opportunities for direct customer interaction and community engagement. 3. Marketing Specialist, Energy Sector (Consulting Firms): This role may involve working with multiple clients across the energy sector, providing tailored marketing solutions and industry-specific insights. It may offer more opportunities for diverse project exposure and industry networking. ASSUMPTION: The roles listed above are not exhaustive, and the ideal candidate will be able to draw insights from their unique experiences and adapt their skills and knowledge to the specific requirements of the Marketing and Sector Capability Analyst role at IESO. 📝 Sample Projects 1. Energy Efficiency Marketing Campaign: Develop and execute a comprehensive marketing campaign to promote a new energy-efficiency program, including creating targeted content for various media channels, coordinating with vendors, and measuring campaign performance. 2. Capability Building Initiative: Design and implement a training program to upskill energy sector professionals in energy-efficiency best practices, including developing training materials, coordinating with internal stakeholders, and evaluating program effectiveness. 3. Website Optimization: Collaborate with the web development team to optimize the Save on Energy website for improved user experience and accessibility, including creating new content, graphics, and functionality as required. ASSUMPTION: The sample projects listed above are not exhaustive, and the ideal candidate will be able to draw on their unique experiences and adapt their skills and knowledge to the specific requirements of the Marketing and Sector Capability Analyst role at IESO. ❓ Key Questions to Ask During Interview 1. What are the most significant challenges facing the energy-efficiency sector in Ontario, and how does this role contribute to addressing those challenges? 2. How does IESO support the professional development and career growth of its employees, particularly in marketing and communications roles? 3. Can you describe a time when you had to adapt to a significant change in a marketing campaign or program, and how you ensured its success despite the unexpected challenge? 4. How does IESO collaborate with external stakeholders, such as vendors and community organizations, to deliver energy-efficiency programs and initiatives? 5. What are the key performance indicators (KPIs) used to measure the success of energy-efficiency marketing campaigns, and how does this role contribute to tracking and improving those KPIs? ASSUMPTION: The interview questions listed above are not exhaustive, and the ideal candidate will be able to draw on their unique experiences and adapt their skills and knowledge to the specific requirements of the Marketing and Sector Capability Analyst role at IESO. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the [IESO careers portal](https://careers.ieso.ca/job/Analyst,-Marketing-and-Sector-Capability/1295218800/). 2. Tailor your resume and cover letter to highlight relevant marketing, communication, and energy-efficiency experience. 3. Prepare examples of successful marketing campaigns, customer engagement initiatives, and capability-building projects. 4. Research IESO's energy-efficiency programs and be ready to discuss how your skills and experience align with the role's requirements. 5. Practice common interview questions and be prepared to discuss your long-term career goals and how this role fits into your career trajectory. 6. Follow up with the hiring manager or HR contact within one week after submitting your application to express your interest in the role and confirm receipt of your application materials. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.