🔹 Job Title: Analyst, Marketing
🔹 Company: Mastercard
🔹 Location: Singapore
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in digital marketing and product management, with a focus on data-driven strategies and stakeholder management.
✅ Define, develop, lead, manage, and scale consistently and competitively differentiated Marketing Services products to meet or exceed performance KPIs
✅ Define and manage product strategy, blueprints, constructs, and roadmaps, customer experience, GTM, delivery and operations, KPIs and reporting, business case, and product P&L
✅ Apply knowledge, experience, and expertise in the creation of data-driven spend optimization and lifecycle digital marketing – including data leverage, marketing strategies, technology, and measurement to create scalable products
✅ Identify, leverage, and embed digital, marketing, and marketing technology needs, requirements, and capabilities
✅ Create Marketing Services products for priority customer segments – Financial institutions, Fintechs, Merchants, Small business, and Governments
✅ Build digital marketing capabilities that leverage data and a diverse suite of performance-driven, best-in-class marketing capabilities to enable B2B2C implementation with external and internal business stakeholders across APAC
✅ Drive and support digital and integrated marketing initiatives, payments/card product management, and processes
✅ Foster strong internal and external partnerships to address key business challenges and opportunities across spend optimization and other digital initiatives to evidence our strategic value to garner new business opportunities and engagements
✅ Be a digital marketing SME to internal and external stakeholders to implement marketing initiatives that drive optimal returns and results
✅ Contribute to thought leadership in evolving our digital marketing products supporting the Global and Regional Marketing Services strategy
ASSUMPTION: This role involves a mix of strategic planning, product development, and stakeholder management, with a focus on driving digital marketing initiatives and partnerships.
Education: Postgraduate/MBA degree in Marketing or Business
Experience: 5-10 years of experience in digital marketing, with a focus on integrated marketing, product management, and CRM
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in digital marketing, with experience in integrated marketing, product management, and CRM. They should also be highly collaborative and comfortable taking risks.
Salary Range: SGD 120,000 - 180,000 per annum (Estimated, based on industry standards for mid-senior level marketing roles in Singapore)
Benefits:
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Singapore. Benefits may vary based on the company's standard benefits package.
Industry: Financial Services, specifically focused on digital payments and commerce
Company Size: Large (10,001+ employees), which offers extensive resources and opportunities for growth
Founded: 1966, with a rich history and established brand in the global payments industry
Company Description:
Company Specialties:
Company Website: http://www.mastercard.com
ASSUMPTION: Mastercard is a well-established company in the global payments industry, with a strong focus on digital payments and commerce. This role offers opportunities to work with a diverse range of stakeholders and contribute to the company's growth in the APAC region.
Career Level: Mid-Senior level, with opportunities for growth and advancement within the Marketing Services team
Reporting Structure: This role reports directly to the Marketing Services team lead and collaborates with various internal and external stakeholders
Work Arrangement: Full-time, with flexibility for remote work as needed
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing Services team and the broader organization.
Office Type: Modern, collaborative office space in Singapore
Office Location(s): 3 Fraser Street, Level 17, Duo Tower, Singapore 189352
Geographic Context:
Work Schedule: Standard office hours, with flexibility for remote work as needed
ASSUMPTION: The office environment is modern and collaborative, with easy access to amenities and public transportation. The location in Singapore offers opportunities to work with a diverse range of stakeholders and contribute to the company's growth in the APAC region.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Product Management, Stakeholder Management, CRM, Marketing Strategy, Performance Management, Customer Engagement, Integrated Marketing, Storytelling, Collaboration, P&L Management, Communication, Presentation Skills, Marketing Technology, Spend Optimization
ASSUMPTION: The application process is typical for a large organization, with a focus on assessing digital marketing expertise, product management skills, and cultural fit. Applicants should tailor their application materials to highlight relevant experience and skills.
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, marketing automation tools, CRM software, and data analysis tools. Familiarity with industry-standard tools and technologies is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Mastercard values a collaborative, innovative, and data-driven work environment. Applicants should assess their fit with the company's values and work style, as well as their comfort with a data-driven and results-focused approach.
ASSUMPTION: This role presents opportunities and challenges, including managing multiple stakeholders, working in a fast-paced environment, and balancing strategic thinking with day-to-day execution. Applicants should be comfortable with these dynamics and able to thrive in a challenging, fast-paced environment.
ASSUMPTION: This role offers unique opportunities for growth and impact within the financial services industry, with a focus on digital marketing and product management. Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities in this role, from strategic planning and analysis to tactical execution and team management.
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company, and to assess their fit with the organization's culture and values.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.