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Analyst, Marketing Research & Planning

Comcast
Full-time
On-site
United States
πŸ“Š Marketing Analyst

πŸ“Œ Core Information

πŸ”Ή Job Title: Analyst, Marketing Research & Planning

πŸ”Ή Company: Comcast

πŸ”Ή Location: CA - Virtual - D+

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-23

πŸ”Ή Experience Level: 2-5 Years

πŸ”Ή Remote Status: On-site (with remote flexibility)

πŸš€ Job Overview

Key aspects of this role include:

  • Conducting market research to understand market conditions and potential sales of products.
  • Analyzing data and creating statistical reports, graphic illustrations, and action plans.
  • Collaborating with cross-functional teams and department leadership to create research presentations and summaries.
  • Assisting in developing research skills for Representatives.
  • Working with moderate guidance in own area of knowledge.

ASSUMPTION: This role requires a balance of independent work and team collaboration, with a focus on data analysis and interpretation.

πŸ“‹ Key Responsibilities

βœ… Researches market conditions specific to area of focus to determine potential sales of product and provides research on behalf of customer.

βœ… Gathers data on competitors; analyzes and compares such competitive factors.

βœ… Prepares and submits statistical reports, graphic illustrations of findings and action plan recommendations to marketing research management.

βœ… Collects, examines and analyzes statistical data using computer modeling techniques to forecast future marketing trends.

βœ… Maintains updates on marketing research and new developments through contacts with educational institutions, professional organizations, publications and vendors.

βœ… Understands and practices various statistical concepts, research data, standards and practices.

βœ… Works directly with cross-functional teams and department leadership to create research presentations and summaries.

βœ… Assists Representatives in developing research skills.

βœ… Consistently exercises independent judgment and discretion in matters of significance.

βœ… Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.

βœ… Other duties and responsibilities as assigned.

ASSUMPTION: This role involves a mix of independent research, data analysis, and team collaboration, with a focus on providing actionable insights to drive business decisions.

🎯 Required Qualifications

Education: Bachelor's Degree (preferred, but not strictly required)

Experience: 2-5 Years of relevant work experience

Required Skills:

  • Analytical Thinking
  • Communication
  • Market Research

Preferred Skills:

  • Proficient in statistical software (e.g., SPSS, R, Python)
  • Experience with data visualization tools (e.g., Tableau, Power BI)
  • Familiarity with market research methodologies

ASSUMPTION: While a Bachelor's Degree is preferred, Comcast may consider applicants with a combination of coursework and experience or extensive related professional experience.

πŸ’° Compensation & Benefits

Salary Range: $69,314.64 - $103,971.96 per year

Benefits:

  • Best-In-Class Benefits (including health, retirement, and employee discounts)

Working Hours: Full-time position with a standard workweek of 40 hours. May require working nights, weekends, variable schedules, and overtime as necessary.

ASSUMPTION: The salary range provided is based on Comcast's primary location pay range and may vary depending on factors such as experience, skills, and market conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Telecommunications. Comcast is a global leader in media, entertainment, and technology, providing a wide range of products and services, including cable television, high-speed internet, and wireless phone services.

Company Size: 10,001+ employees. As a large corporation, Comcast offers numerous opportunities for growth and career advancement.

Founded: 1963. Comcast has a rich history of innovation and growth, evolving from a small cable television provider to a global media and technology conglomerate.

Company Description:

  • Comcast brings together the best in media and technology to create world-class entertainment and online experiences.
  • The company drives innovation and sets the pace in various industries, creating career opportunities across a wide range of locations and disciplines.
  • Comcast is committed to fostering a diverse and inclusive workplace, where employees can thrive and grow.

Company Specialties:

  • Cable Television
  • High-Speed Internet
  • Wireless Phone Services
  • Media and Entertainment
  • Technology and Innovation

Company Website: corporate.comcast.com

ASSUMPTION: Comcast's extensive product offerings and large employee base provide ample opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Mid-level. This role requires 2-5 years of relevant work experience and offers opportunities for growth and advancement within the marketing research and planning field.

Reporting Structure: This role reports directly to marketing research management and works closely with cross-functional teams and department leadership.

Work Arrangement: On-site with remote flexibility. While this role is primarily on-site, Comcast offers flexible work arrangements to accommodate employees' needs.

Growth Opportunities:

  • Advancement within the marketing research and planning department
  • Transition to other roles within Comcast's marketing, sales, or product teams
  • Expansion into related fields, such as market analysis, consumer insights, or data science

ASSUMPTION: As a large corporation with diverse business segments, Comcast offers numerous growth opportunities for motivated and talented employees.

🌍 Location & Work Environment

Office Type: Virtual with on-site flexibility. While this role is primarily virtual, Comcast offers on-site workspaces for employees who prefer or require an in-person work environment.

Office Location(s): CA - Virtual - D+

Geographic Context:

  • Comcast's virtual work environment allows employees to work from various locations within the United States.
  • The company's headquarters are located in Philadelphia, PA, with additional offices and facilities across the country.
  • Comcast's virtual work environment fosters collaboration and connectivity among employees, regardless of their location.

Work Schedule: Full-time, with a standard workweek of 40 hours. May require working nights, weekends, variable schedules, and overtime as necessary.

ASSUMPTION: Comcast's virtual work environment offers employees the flexibility to balance their personal and professional lives while maintaining a strong connection to the company and its culture.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with a hiring manager or HR representative
  • In-depth interview with the hiring manager and/or team members
  • Final interview with the director or vice president of marketing research
  • Background check and offer extension

Key Assessment Areas:

  • Analytical and problem-solving skills
  • Communication and presentation skills
  • Market research knowledge and experience
  • Cultural fit and alignment with Comcast's values

Application Tips:

  • Highlight relevant experience and skills in your resume, focusing on market research, data analysis, and communication.
  • Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for Comcast's mission and values.
  • Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and teamwork skills.

ATS Keywords: Market Research, Data Analysis, Statistical Software, Marketing Planning, Competitive Analysis, Customer Insights, Trend Forecasting, Cross-Functional Teams, Presentation Skills

ASSUMPTION: Comcast's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on identifying the best fit for the role and the organization.

πŸ› οΈ Tools & Technologies

  • Statistical software (e.g., SPSS, R, Python)
  • Data visualization tools (e.g., Tableau, Power BI)
  • Market research tools and platforms (e.g., SurveyMonkey, Qualtrics)
  • Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the projects at hand.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Win as a Team
  • Think Like a Customer
  • Act Like an Owner
  • Invent & Innovate
  • Perform with Urgency
  • Respect & Integrity
  • Diversity & Inclusion

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Results-focused and action-oriented

Self-Assessment Questions:

  • How do you approach working with cross-functional teams to create research presentations and summaries?
  • Can you describe a time when you had to analyze complex data to identify trends and make data-driven decisions?
  • How do you stay up-to-date with the latest market research methodologies and tools?

ASSUMPTION: Comcast values employees who align with their core values and demonstrate a strong work ethic, a commitment to collaboration, and a passion for driving results.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced environment
  • Working with large datasets and complex statistical concepts
  • Adapting to changes in market conditions and research priorities
  • Balancing independent research with team collaboration

ASSUMPTION: While this role presents unique challenges, it also offers opportunities for growth, learning, and professional development.

πŸ“ˆ Similar Roles Comparison

  • Compared to other market research roles, this position places a greater emphasis on data analysis and presentation skills.
  • As a large corporation, Comcast offers more opportunities for career growth and advancement than smaller organizations.
  • This role may have a more structured reporting hierarchy than roles in smaller, more agile organizations.

ASSUMPTION: When considering this role, it's essential to evaluate your career goals, work style preferences, and the opportunities for growth and development within Comcast's organization.

πŸ“ Sample Projects

  • Conducting a competitive analysis of a new product launch to inform marketing strategies
  • Developing a customer segmentation model to identify high-value customer segments and inform targeted marketing campaigns
  • Analyzing customer survey data to identify trends and make data-driven recommendations for product improvements

ASSUMPTION: The specific projects assigned to this role may vary depending on the team's priorities, market conditions, and business needs.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing research department?
  • How does this role contribute to Comcast's overall business strategy and growth objectives?
  • What opportunities are there for professional development and growth within this role and the marketing research department?
  • How does Comcast support work-life balance for its employees, particularly those in virtual roles?
  • Can you provide examples of how the company fosters a culture of innovation and continuous learning?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding Comcast's culture and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Customize your resume to highlight relevant experience and skills, focusing on market research, data analysis, and communication.
  • Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for Comcast's mission and values.
  • Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and teamwork skills.
  • Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.