- Job Title: Analyst, Marketing Science
- Company: Omnicom Media Group US (OMG23)
- Location: Burbank, California, United States
- Job Type: Hybrid (3 days in-office, 2 days remote)
- Category: Advertising Services
- Date Posted: April 7, 2025
- Experience Level: Entry-level (1-2 years of experience)
- Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Transforming vast data sets into actionable insights
- Measuring campaign performance
- Collaborating with clients, vendors, and internal teams
- Implementing strategies alongside media planners and strategists
- Working in a dynamic, quick-turnaround business environment
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work well with others.
📋 Key Responsibilities
- Generate and communicate clear, compelling, and actionable insights
- Gather data through various third-party platforms and analytics tools
- Ensure timely client-facing and internal reporting
- Identify opportunities to continuously improve processes
- Provide on-job training to assistant analysts
- Present reports and results to internal teams and stakeholders
- Work closely with publishers to establish KPIs and develop benchmarks across campaigns
ASSUMPTION: Success in this role requires strong data analysis skills, attention to detail, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education:
- Bachelor’s degree in statistics, mathematics, economics, engineering, information management, social sciences, or business/marketing related fields
- Advanced degree (MBA/MS) is preferred
Experience:
- 1-2 years of experience in a quantitative data-driven field (Agency experience preferred)
Required Skills:
- Strong desire to learn and passion for both digital marketing and analytics
- Experience with and the ability to troubleshoot large data sets
- Excellent communication skills (both written and verbal)
- Demonstrated ability to articulate and communicate clearly in internal and client-facing meetings
- Ability to be agile and adaptable in a quick-turnaround business environment
- Demonstrated proactive approach to problem-solving and critical thinking
- Excellent ability to convey complex ideas clearly and concisely to multiple audiences
- Ability to work well with others and work in cross-functional teams
- Ability to manage and prioritize multiple tasks while mentoring and managing assistant analysts
Preferred Skills:
- Experience in SAS, SPSS, R, or other advanced analytics software packages
- Experience/familiarity in ad-serving and web analytics tools (Google Campaign Manager, Innovid, Google AdWords, Facebook Business Manager, Twitter Analytics, MOAT, Google Analytics, Omniture, etc.)
- Experience/familiarity with concepts of database design and SQL
- Proficiency with Microsoft Excel and PowerPoint (Microsoft Access is a plus)
- Familiarity with web technologies including HTML and Javascript
ASSUMPTION: Candidates should have a strong quantitative background, excellent communication skills, and a passion for digital marketing and analytics.
💰 Compensation & Benefits
- Salary Range: $60,000 - $69,000 USD per year
- Benefits:
- Health Insurance
- Vision Insurance
- Dental Insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation Days
- Sick Days
- Personal Days
- Paid Parental Leave
- Paid Medical Leave
- STD/LTD Insurance Benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing science analysts in the Burbank, CA area.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising Services
- Company Size: 201-500 employees
- Founded: 2014
- Company Description: OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+, and multiple television networks. They partner with Disney on the planning, buying, and implementation of integrated ad campaigns for iconic brands. Their teams work on blockbuster films and various television networks.
- Company Specialties: Media planning, media buying, and integrated ad campaigns
📊 Role Analysis
- Career Level: Entry-level (1-2 years of experience)
- Reporting Structure: Reports to the Marketing Science Manager or similar role
- Work Arrangement: Hybrid (3 days in-office, 2 days remote)
- Growth Opportunities: Potential career growth within the Marketing Science team or related departments
ASSUMPTION: This role offers opportunities for career growth and development within the Marketing Science team and the broader advertising industry.
🌍 Location & Work Environment
- Office Type: Hybrid (3 days in-office, 2 days remote)
- Office Location(s): 4000 W Alameda Ave, Burbank, California 91505, US
- Geographic Context: Burbank, California, is located in the Greater Los Angeles area, offering a mix of urban and suburban living. It is known for its proximity to Hollywood and the entertainment industry.
- Work Schedule: Full-time (40 hours per week), with flexibility to work remotely 2 days per week
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screen with the hiring manager
3. In-person or virtual interview with the Marketing Science Manager and/or team members
4. Final interview with the Director of Marketing Science or similar role
5. Background check and offer extension
- Key Assessment Areas:
1. Data analysis skills and problem-solving abilities
2. Communication skills and presentation abilities
3. Cultural fit and team dynamics
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
2. Prepare for data analysis and problem-solving questions during the interview process
3. Research the company and its clients to demonstrate your enthusiasm and understanding of the role
- ATS Keywords: Data analysis, marketing science, campaign performance, client collaboration, data-driven insights, digital marketing, quantitative skills, problem-solving, communication skills
ASSUMPTION: The interview process will focus on assessing your data analysis skills, communication abilities, and cultural fit within the Marketing Science team.
🛠️ Tools & Technologies
- SAS, SPSS, R, or other advanced analytics software packages
- Google Campaign Manager, Innovid, Google AdWords, Facebook Business Manager, Twitter Analytics, MOAT, Google Analytics, Omniture, etc.
- Microsoft Excel, PowerPoint, and Access
- HTML and Javascript
- SQL and database design concepts
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
- Company Values: Collaboration, innovation, excellence, and accountability
- Work Style: Agile, quick-turnaround, team-oriented, and data-driven
- Self-Assessment Questions:
1. How do you approach working with large data sets, and can you provide an example of a time when you had to troubleshoot data issues?
2. Can you describe a situation where you had to communicate complex ideas clearly and concisely to a non-technical audience?
3. How do you prioritize multiple tasks and manage your time effectively in a fast-paced environment?
ASSUMPTION: Success in this role requires a strong work ethic, excellent communication skills, and the ability to thrive in a dynamic, team-oriented environment.
⚠️ Potential Challenges
- Working with large, complex data sets and ensuring data accuracy
- Balancing multiple tasks and prioritizing workloads in a quick-turnaround environment
- Collaborating effectively with clients, vendors, and internal teams
- Adapting to changes in the entertainment industry and client needs
ASSUMPTION: These challenges require strong problem-solving skills, excellent communication abilities, and the ability to work well under pressure.
📈 Similar Roles Comparison
- How this role differs from related positions:
- Focuses on data analysis and campaign performance measurement for entertainment industry clients
- Requires strong communication skills and the ability to work with non-technical stakeholders
- Offers opportunities to work directly with clients and vendors
- Industry-specific context:
- The entertainment industry is dynamic and fast-paced, requiring analysts to adapt quickly to changes in client needs and market trends
- Campaign performance measurement is crucial for optimizing ad spend and maximizing ROI for clients
- Career path comparison:
- This role can lead to career growth within the Marketing Science team or related departments, such as media planning, media buying, or account management
- Long-term career paths may include roles such as Marketing Science Manager, Director of Marketing Science, or similar leadership positions
ASSUMPTION: This role offers a unique opportunity to work with high-profile entertainment industry clients and develop skills in campaign performance measurement and data-driven insights.
📝 Sample Projects
- Analyzing campaign performance data to optimize ad spend and maximize ROI for a blockbuster film release
- Developing benchmarks and KPIs for a streaming service's marketing campaigns to improve user acquisition and retention
- Collaborating with a television network's marketing team to measure the effectiveness of promotional campaigns and identify opportunities for improvement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the impact marketing science analysts can have on entertainment industry clients' campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the Marketing Science department?
- What are the most challenging aspects of this role, and how does the team support each other in overcoming these challenges?
- How does the company approach professional development and career growth for marketing science analysts?
- Can you provide an example of a time when the team had to adapt to a significant change in client needs or market trends?
- How does the company support work-life balance for hybrid and remote employees?
ASSUMPTION: These questions will help you better understand the role, the team dynamics, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://omg.com/careers/us/omg23?gh_jid=4696611007).
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for data analysis and problem-solving questions during the interview process.
4. Research the company and its clients to demonstrate your enthusiasm and understanding of the role.
5. Follow up with the hiring manager one week after your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
