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Analyst, Marketing Solutions

TransUnion
Full-time
On-site
London, City of, United Kingdom
πŸ“Š Marketing Analyst

πŸ“Œ Core Information

πŸ”Ή Job Title: Analyst, Marketing Solutions

πŸ”Ή Company: TransUnion

πŸ”Ή Location: London, United Kingdom

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 4, 2025

πŸ”Ή Experience Level: Not specified

πŸ”Ή Remote Status: Hybrid (2 days on-site per week)

πŸš€ Job Overview

Key aspects of this role include:

  • Working with clients to understand their business needs and translate them into data-driven insights.
  • Conducting quantitative analyses to provide valuable insights for clients.
  • Identifying trends and patterns in datasets to locate influences and make data-driven decisions.
  • Collaborating with cross-functional teams to translate analytics into actionable strategies.
  • Continuously learning and staying up-to-date with the latest marketing trends and analytics tools.

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a passion for data-driven decision making. Previous experience in analytics, strategy consulting, or marketing consulting is preferred, but not required.

πŸ“‹ Key Responsibilities

βœ… Diagnose business needs and translate them into data-driven questions and solutions.

βœ… Help clients understand their data and how it relates to their business objectives.

βœ… Identify and interpret trends and patterns in datasets to locate influences and make data-driven decisions.

βœ… Conduct quantitative analyses (e.g., data investigations, UI analyses, data model assessments) in a defect-free manner to provide valuable insights for clients.

βœ… Translate analytics into the stakeholder’s native language, tell stories to make complex ideas simple, and translate findings into measurable, data-driven actions.

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to communicate complex data insights effectively to non-technical stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree, preferably in marketing, applied science, statistics, mathematics, or economics, or ecommerce.

Experience: Experience in analytics, strategy consulting, and/or marketing consulting. Client-facing experience is desired.

Required Skills:

  • Exceptional analytics and quantitative acumen. Understanding of marketing mix models, digital attribution, or predictive analytics is a plus.
  • Knowledge of Python will be a plus (but not a must have).
  • Resilient work ethic with the capability to adapt to the situation, flexibility, and nimbleness in terms of work planning, and the ability to think quickly on your feet.
  • A highly effective cross-functional communicator in both written and verbal skills (must be fluent in English).

Preferred Skills:

  • Advanced Excel and PowerPoint skills.

ASSUMPTION: While a bachelor’s degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

πŸ’° Compensation & Benefits

Salary Range: Β£35,000 - Β£45,000 per year (Estimated based on market research and company size)

Benefits:

  • 26 days’ annual leave + bank holidays (increasing with service)
  • Global paid wellness days off + a bonus day off to celebrate your birthday
  • A generous contributory pension scheme + access to the TransUnion Employee Stock Purchase Plan
  • Private health care + a variety of physical, mental, and financial fitness wellbeing programmes such as access to mindfulness tools
  • Access to diversity forums and communities so you can get involved in causes close to your heart

Working Hours: Full-time position with flexible working arrangements available.

ASSUMPTION: The salary range provided is an estimate based on market research and company size. Actual salary may vary based on experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: TransUnion is a global information and insights company that makes trust possible in the modern economy. They provide an actionable picture of each person, enabling businesses and consumers to transact with confidence and achieve great things.

Company Size: TransUnion has 10,001+ employees globally, with a presence in more than 30 countries across five continents. This means there are ample opportunities for career growth and development.

Founded: TransUnion was founded in 1968 and has since grown into a leading global information and insights company.

Company Description:

  • TransUnion is a major credit reference agency that offers specialist services in fraud, identity, and risk management, automated decisioning, and demographics.
  • They support organizations across various sectors, including finance, retail, telecommunications, utilities, gaming, government, and insurance.
  • TransUnion is committed to fostering an inclusive and diverse workplace where all individual’s talents and perspectives are valued.

Company Specialties:

  • Credit and information management
  • Big data
  • Information technology
  • Lending data
  • Identity
  • Fraud prevention
  • Risk management
  • Credit data
  • And financial inclusion

Company Website: http://www.transunion.com

ASSUMPTION: TransUnion’s global presence and diverse range of services offer unique opportunities for career growth and development within the company.

πŸ“Š Role Analysis

Career Level: This role is suitable for early to mid-career professionals with a strong analytical background and a passion for data-driven decision making.

Reporting Structure: The Analyst, Marketing Solutions will report directly to the Marketing Solutions team lead and work closely with cross-functional teams, including data scientists, marketing specialists, and sales representatives.

Work Arrangement: This is a hybrid position that involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Growth Opportunities:

  • As TransUnion is a global company, there may be opportunities for international relocation or working on global projects.
  • The company offers training and development opportunities to help employees grow and succeed in their careers.
  • With a diverse range of services and clients, there are ample opportunities for career progression within the company.

ASSUMPTION: The growth opportunities listed above are based on general information about TransUnion and may not reflect the specific opportunities available for this role.

🌍 Location & Work Environment

Office Type: TransUnion’s London office is located in a modern, professional building with easy access to public transportation.

Office Location(s): 280 High Holborn, London WC1V 7EE, United Kingdom

Geographic Context:

  • London is a major global city with a vibrant culture, diverse population, and thriving job market.
  • The office is located in the City of London, the historic and financial center of the city.
  • The area offers a wide range of amenities, including restaurants, shops, and parks.

Work Schedule: Full-time position with flexible working arrangements available.

ASSUMPTION: While the office is located in the City of London, many employees may choose to work remotely or in a hybrid arrangement due to the nature of the role and TransUnion’s flexible work policies.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • Technical assessment or case study
  • Final interview with the team

Key Assessment Areas:

  • Analytical skills and problem-solving abilities
  • Communication skills, both written and verbal
  • li>Client-facing experience and ability to build relationships
  • Cultural fit and alignment with TransUnion’s values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
  • Be prepared to discuss your approach to data analysis and problem-solving in the interview.
  • Research TransUnion and the marketing solutions team to demonstrate your interest and understanding of the company and role.

ATS Keywords: Marketing analytics, data analysis, client-facing, problem-solving, communication skills, marketing mix models, digital attribution, predictive analytics, Python, data-driven decision making

ASSUMPTION: The interview process and assessment areas listed above are based on general information about TransUnion and may not reflect the specific process or areas of focus for this role.

πŸ› οΈ Tools & Technologies

  • Python
  • Excel
  • PowerPoint
  • Data visualization tools (e.g., Tableau, Power BI)
  • Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The tools and technologies listed above are based on the job description and may not reflect the full range of tools and technologies used by the marketing solutions team.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Inclusive
  • Innovative
  • Responsible
  • One TransUnion

Work Style:

  • Collaborative
  • Data-driven
  • Agile
  • Customer-focused

Self-Assessment Questions:

  • Do you have a strong customer focus and a passion for understanding and meeting the needs of our clients?
  • Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
  • Do you have strong communication skills and the ability to translate complex data insights into actionable strategies for non-technical stakeholders?

ASSUMPTION: The company values and work style listed above are based on general information about TransUnion and may not reflect the specific culture of the marketing solutions team.

⚠️ Potential Challenges

  • The role may require working with large and complex datasets, which can be challenging and time-consuming.
  • As a hybrid role, there may be challenges in balancing remote and on-site work effectively.
  • The role may require working with tight deadlines and managing multiple projects simultaneously.
  • The role may require working with clients from diverse industries and backgrounds, which can present unique challenges and opportunities.

ASSUMPTION: The potential challenges listed above are based on general information about the role and may not reflect the specific challenges faced by the marketing solutions team or the company as a whole.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing analyst roles, this role places a greater emphasis on client-facing responsibilities and translating data insights into actionable strategies.
  • As a global company, TransUnion offers unique opportunities for career growth and development compared to smaller, regional organizations.
  • This role may offer more opportunities for international travel and working on global projects compared to similar roles in smaller organizations.

ASSUMPTION: The role comparisons listed above are based on general information about the role and may not reflect the specific opportunities and challenges faced by the marketing solutions team or the company as a whole.

πŸ“ Sample Projects

  • Conducting a marketing mix model analysis to optimize marketing spend and improve ROI for a major retail client.
  • Developing a predictive model to identify high-value customers for a telecommunications client and improve customer retention rates.
  • Analyzing customer data to identify trends and patterns and develop targeted marketing campaigns for a financial services client.

ASSUMPTION: The sample projects listed above are based on general information about the role and may not reflect the specific projects or responsibilities of the marketing solutions team.

❓ Key Questions to Ask During Interview

  • Can you describe a typical day or week in this role?
  • How does the marketing solutions team collaborate with other departments within TransUnion?
  • What opportunities are there for professional development and growth within the marketing solutions team?
  • How does TransUnion support work-life balance for its employees?
  • What are the biggest challenges facing the marketing solutions team currently, and how can this role help address them?

ASSUMPTION: The key questions listed above are based on general information about the role and may not reflect the specific questions or concerns of the marketing solutions team or the company as a whole.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the TransUnion careers portal
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
  • Prepare for the interview by researching TransUnion and the marketing solutions team, and practicing your data analysis and problem-solving skills.
  • Follow up with the hiring manager after the interview to express your interest in the role and ask any remaining questions.
  • If you are offered the position, consider negotiating your salary and benefits package based on market research and your unique qualifications and experiences.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.