📌 Core Information
🔹 Job Title: ANL Marketing PL
🔹 Company: Santander
🔹 Location: São Paulo, São Paulo, Brazil
🔹 Job Type: Full-time
🔹 Category: Banking
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Innovating and adapting to new marketing challenges
- Developing and implementing effective marketing strategies
- Impact on the lives of millions through marketing efforts
- Working in a dynamic and changing environment
ASSUMPTION: This role requires a high level of adaptability and creativity to keep up with the ever-evolving marketing landscape.
📋 Key Responsibilities
✅ Innovate and adapt to new marketing challenges
✅ Develop and implement effective marketing strategies
✅ Have a significant impact on the lives of millions through marketing efforts
✅ Work in a dynamic and changing environment
ASSUMPTION: The role may involve both strategic planning and hands-on execution of marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in marketing
Required Skills:
- Proven experience in marketing or a related field
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Ability to work in a dynamic and changing environment
Preferred Skills:
- Experience with marketing automation tools
- Fluency in Portuguese and English
ASSUMPTION: While not explicitly stated, a strong understanding of the Brazilian market and local consumer behavior would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for entry-level marketing roles in São Paulo, the estimated salary range is R$ 3,500 - R$ 5,500 per month. This is an estimate and the actual salary may vary.
Benefits:
- Health insurance
- Dental insurance
- Retirement plan
- Employee discounts
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM with a 1-hour lunch break. Flexible hours may be available based on team needs and project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Banking. Santander is one of the largest banks in the world by market capitalization, operating in multiple countries and offering a wide range of financial services.
Company Size: 10,001+ employees. As a large organization, Santander offers numerous opportunities for career growth and development.
Founded: 1857. Santander has a long history and a strong reputation in the banking industry.
Company Description:
- Santander is a leading commercial bank offering retail and commercial banking, digital consumer banking, corporate and investment banking, wealth management and insurance, and payments services.
- The bank aims to be the best open financial services platform, providing services to individuals, SMEs, corporates, financial institutions, and governments.
- Santander is committed to being a more responsible bank and has made several commitments to support this objective, including raising €220 billion in green financing between 2019 and 2030.
Company Specialties:
- Banking
- Financial Services
- Corporate Banking
- Information Technology
- Cyber Security
Company Website: https://www.santander.com
ASSUMPTION: As a large, multinational bank, Santander offers a diverse and dynamic work environment with opportunities for international exposure.
📊 Role Analysis
Career Level: Entry-level to 2 years. This role is suitable for recent graduates or individuals with up to 2 years of experience in marketing.
Reporting Structure: The ANL Marketing PL role may report to the Head of Marketing or a similar position, depending on the specific organizational structure of the bank.
Work Arrangement: On-site. The role requires working on-site at the São Paulo Matriz location.
Growth Opportunities:
- Progression to senior marketing roles within the bank
- Expansion into different areas of the business, such as corporate banking or wealth management
- International assignments or secondments to other Santander offices around the world
ASSUMPTION: Given the size and global presence of Santander, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters. The role is based at the São Paulo Matriz office, which is the headquarters for Santander's operations in Brazil.
Office Location(s): Avenida de Cantabria S/N, Boadilla del Monte, Madrid, Spain (global headquarters) and São Paulo, São Paulo, Brazil (Brazil headquarters)
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a population of over 12 million people.
- The city is a major financial hub and the center of Brazil's economy.
- São Paulo has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM with a 1-hour lunch break. Flexible hours may be available based on team needs and project deadlines.
ASSUMPTION: Working in a major financial hub like São Paulo offers numerous networking opportunities and exposure to the latest trends and developments in the banking industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the team or a panel of stakeholders
Key Assessment Areas:
- Problem-solving skills
- Adaptability and creativity
- Communication and interpersonal skills
- Understanding of the Brazilian market and consumer behavior
Application Tips:
- Highlight any relevant marketing experience or projects
- Demonstrate your understanding of the Brazilian market and consumer behavior
- Showcase your ability to adapt to new challenges and think creatively
ATS Keywords: Marketing, innovation, adaptability, consumer behavior, Brazil, São Paulo, banking, financial services
ASSUMPTION: As a large organization, Santander may use an Applicant Tracking System (ATS) to screen resumes. Including relevant keywords from the job description can help your resume pass through the ATS and increase your chances of being considered for the role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the projects being worked on.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Dynamic and changing environment
- Collaborative and team-oriented
- Focus on innovation and continuous improvement
Self-Assessment Questions:
- Do you thrive in dynamic and changing environments?
- Are you comfortable working in a collaborative and team-oriented setting?
- Do you have a strong desire to innovate and continuously improve?
ASSUMPTION: As a large, multinational organization, Santander values diversity and inclusion. Candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-changing marketing landscape
- Working in a large, matrixed organization with multiple stakeholders
- Adapting to the unique consumer behavior and market dynamics of Brazil
- Balancing the need for innovation with the need to maintain consistency with the bank's brand and values
ASSUMPTION: The challenges listed above are common to marketing roles in large organizations and can be overcome with strong problem-solving skills, adaptability, and a willingness to learn.
📈 Similar Roles Comparison
- Compared to marketing roles in other industries, this role may require a stronger focus on financial services and banking products.
- In the banking industry, this role may be more focused on consumer marketing compared to corporate or business banking marketing roles.
- Career paths in marketing can vary widely depending on the industry and the specific organization. In a large bank like Santander, there may be opportunities to move into different areas of the business or take on international assignments.
ASSUMPTION: The specific comparisons and career paths will depend on the individual's skills, interests, and the opportunities available within the organization.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new banking product to Brazilian consumers
- Conducting market research to understand consumer behavior and preferences in the Brazilian banking market
- Collaborating with cross-functional teams to create and implement a marketing strategy for a corporate banking initiative
ASSUMPTION: The specific projects will depend on the team's priorities and the organization's strategic objectives.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team in the next 6-12 months?
- How does this role fit into the broader marketing strategy for the bank in Brazil?
- What opportunities are there for professional development and growth within the marketing team?
- How does the marketing team collaborate with other departments, such as product, sales, and customer service?
- What is the team's approach to innovation and continuous improvement?
ASSUMPTION: Asking thoughtful questions during the interview process can help you better understand the role, the team, and the organization, and demonstrate your interest and engagement with the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and skills
- Write a cover letter that demonstrates your understanding of the Brazilian market and your ability to adapt to new challenges
- Prepare examples of your marketing work or projects that showcase your creativity and problem-solving skills
- Follow up with the hiring manager or the HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
