📌 Core Information
🔹 Job Title: APAC Ads B2B Marketing Programs Manager
🔹 Company: Netflix
🔹 Location: Singapore, Seoul, Tokyo
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving Netflix Ads' B2B growth across Japan, Korea, and Australia
- Managing regional marketing programs and initiatives
- Collaborating with cross-functional teams for cohesive campaigns
- Operationalizing strategic marketing programs across diverse channels
ASSUMPTION: This role requires a strategic marketer with strong operational expertise and experience leading regional marketing programs.
📋 Key Responsibilities
✅ Orchestrate regional marketing programs and initiatives that drive Netflix Ads’ B2B growth across Japan, Korea, and Australia, working in tandem with country marketing managers to ensure successful local activation.
✅ Design and develop scalable marketing programs and adapt global initiatives to meet regional needs. Represent the voice of the region in global ads marketing forums and serve as a conduit between global teams and country marketing managers. Build effective systems that help scale and land global initiatives in APAC with a focus on long-term impact and regional cohesion.
✅ Partner closely with APAC Ads cross-functional partners on piloting and scaling marketing programs aligned with key business growth levers. Operationalize strategic marketing programs leveraging diverse marketing channels and tactics to cover multiple audiences. Address immediate opportunities and anticipate future needs in line with the APAC Ads strategy.
✅ Oversee pan-regional projects, managing timelines, budgets, and resources to ensure on-time delivery and high standards of executional excellence across initiatives.
✅ Gather and share best practices and operational insights to elevate marketing standards across all regions.
✅ Stay informed on market trends, industry developments, and competitor activities within the region, sharing insights with specialized teams to refine strategy and keep Netflix Ads competitive.
ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong organizational skills and the ability to balance regional and global objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 7 years of experience in B2B marketing, project management, or marketing operations, ideally within an international or multi-market setting.
Required Skills:
- Strong operational expertise with a proven track record of developing scalable processes and frameworks that drive efficient execution and cross-functional alignment.
- Experience leading and managing regional or multi-market marketing programs, with a focus on scaling initiatives across diverse local markets.
- Exceptional project management skills, including the ability to manage budgets, coordinate resources, and oversee multiple projects with tight deadlines.
- Skilled in cross-functional collaboration, with experience working closely with sales, product, content, and local marketing teams to create cohesive and impactful campaigns.
- Demonstrated ability to balance regional and global objectives, ensuring programs align with overall business goals while addressing specific market needs.
- Strong analytical skills, with the ability to interpret data, assess program performance, and make data-informed adjustments.
- Excellent communication and interpersonal skills, adept at sharing best practices, providing training, and supporting regional teams in program activation.
Preferred Skills:
- Familiarity with digital marketing channels, regional market dynamics, and industry trends within APAC.
ASSUMPTION: Candidates should have a proven track record in B2B marketing and experience working in a regional or multi-market setting.
💰 Compensation & Benefits
Salary Range: Competitive salary based on experience and industry standards for a marketing manager role in Singapore, Seoul, and Tokyo.
Benefits:
- Comprehensive health benefits
- Retirement savings plan with company match
- Generous time off policies
- Employee stock options
- Access to Netflix's streaming service
Working Hours: Full-time position with standard business hours, potentially requiring occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: Salary range is estimated based on industry standards for a marketing manager role in the specified locations and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1997
Company Description:
- Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films, and games across a wide variety of genres and languages.
- Members can play, pause, and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
- Netflix is known for its unique company culture, which values innovation, creativity, and a focus on the customer experience.
Company Specialties:
- Streaming services
- Original content production
- Global entertainment distribution
Company Website: Netflix Careers
ASSUMPTION: Netflix is a well-established company in the entertainment industry, known for its innovative approach to content distribution and customer experience.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with potential for growth into a leadership position.
Reporting Structure: This role reports directly to the Head of Ads Marketing, APAC, based in Singapore.
Work Arrangement: On-site position with potential for occasional remote work for specific projects or tasks.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the Ads Marketing team or broader Netflix organization.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
- Access to professional development resources and training programs.
ASSUMPTION: This role offers opportunities for career growth and development within Netflix's Ads Marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Netflix's offices are designed to be collaborative and innovative workspaces, with a focus on employee comfort and productivity.
Office Location(s): Singapore, Seoul, Tokyo
Geographic Context:
- Singapore is a global hub for business and technology, with a multicultural population and a strong focus on innovation and entrepreneurship.
- Seoul is the capital and largest city of South Korea, known for its vibrant culture, technology industry, and high-speed internet connectivity.
- Tokyo is the capital and largest city of Japan, a global financial hub, and a center for technology, fashion, and entertainment.
Work Schedule: Standard business hours with flexibility for occasional remote work or adjusted hours to accommodate time zone differences.
ASSUMPTION: Netflix's offices in Singapore, Seoul, and Tokyo offer a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the Ads Marketing team
- In-depth interview with the Head of Ads Marketing, APAC, and other key stakeholders
- Final interview with the Director of Ads Marketing, APAC
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Operational expertise and project management skills
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Netflix's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with regional marketing programs and your ability to balance regional and global objectives
- Research Netflix's company culture and values to demonstrate your fit with the organization
ATS Keywords: B2B Marketing, Regional Marketing, Project Management, Cross-Functional Collaboration, Strategic Initiatives, Marketing Operations, APAC, Japan, Korea, Australia
ASSUMPTION: Netflix's interview process is designed to assess candidates' strategic thinking, operational expertise, and cultural fit with the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: This role requires proficiency in marketing automation, CRM, project management, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Creativity
- Focus on the customer experience
- Collaboration
- Integrity
Work Style:
- Fast-paced and dynamic work environment
- Focus on results and impact
- Strong emphasis on collaboration and teamwork
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you approach balancing regional and global objectives in your marketing strategies?
- Can you provide an example of a time when you successfully scaled a marketing program across diverse local markets?
- How do you ensure high standards of executional excellence across multiple initiatives and time zones?
ASSUMPTION: Netflix values innovation, creativity, and a focus on the customer experience, and seeks candidates who align with these values and thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple time zones and coordinating with regional teams
- Balancing regional and global marketing objectives
- Keeping up with the fast-paced nature of the entertainment industry
- Adapting to Netflix's unique company culture and work environment
ASSUMPTION: This role presents unique challenges related to managing multiple time zones, balancing regional and global objectives, and adapting to Netflix's fast-paced and innovative work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on regional marketing programs and initiatives within Netflix's Ads Marketing team.
- Similar roles in other organizations may focus more on global marketing strategies or specific product marketing initiatives.
- Career paths for this role may include advancement within Netflix's Ads Marketing team or broader marketing leadership positions within the organization.
ASSUMPTION: This role is unique within Netflix's Ads Marketing team and offers opportunities for career growth and development within the organization.
📝 Sample Projects
- Developing and executing a regional marketing campaign to launch a new Netflix Ads product feature in Japan, Korea, and Australia
- Managing a pan-regional project to update Netflix Ads' brand guidelines and ensure consistent application across all markets
- Collaborating with cross-functional teams to create and implement a regional marketing strategy for Netflix Ads' sponsorship of a major sporting event in APAC
ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the APAC Ads B2B Marketing Programs Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging regional marketing program you've managed and how you overcame any obstacles?
- How do you ensure that marketing initiatives align with overall business objectives while addressing specific market needs?
- What opportunities exist for professional growth and development within Netflix's Ads Marketing team and the broader organization?
- How does Netflix support work-life balance for employees in this role?
- Can you provide an example of a time when you successfully scaled a marketing program across diverse local markets, and what lessons did you learn from that experience?
ASSUMPTION: These interview questions are designed to assess candidates' strategic thinking, operational expertise, and cultural fit with Netflix's Ads Marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Netflix Careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on regional marketing programs and your ability to balance regional and global objectives
- Prepare for your interview by researching Netflix's company culture and values, and be ready to discuss your experience with regional marketing programs and strategic initiatives
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
