📌 Core Information
🔹 Job Title: APAC Field Marketing Manager
🔹 Company: Coursera
🔹 Location: India (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (Any country where Coursera has a legal entity)
🚀 Job Overview
Key aspects of this role include:
- Executing field marketing programs to engage university decision-makers in India and South East Asia
- Managing logistics for events, including securing venues, organizing marketing collateral, and onsite management
- Developing event briefs, talk tracks, presentation templates, and coordinating internal and external speakers
- Building and maintaining relationships with third-party vendors who organize events in the campus space
- Working cross-functionally with people across the company to gather information and execute campaigns and programs
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to thrive in a fast-paced, start-up environment. The ideal candidate will have a strong background in event marketing and a proven track record in lead generation.
📋 Key Responsibilities
✅ Work alongside the India and Asia Regional Marketing Managers to drive planning, logistics, and execution for strategic events focused on developing the activation of the Coursera for Campus business across Asia Pacific
✅ Manage all supporting logistics for field events, including securing venues, organizing marketing collateral and swag, onsite management, and communication
✅ Develop event briefs, talk tracks, presentation templates, deploy event promotions, gather data from attendees, and coordinate internal and external speakers
✅ Manage the post-event logistics, including working with Marketing Operations to process leads generated and working with internal stakeholders and SDRs to ensure timely follow-up
✅ Manage the events calendar for APAC
✅ Build and maintain relationships with third-party vendors who organize events in the campus space. Coordinate day-to-day management of vendors
ASSUMPTION: This role involves a significant amount of travel (up to 50% of the time) for customer events within the region.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-8 years of field marketing experience in a fast-growth environment, ideally from an educational/university marketing background, with a core understanding of enterprise marketing and experience in event marketing with a proven track record in lead gen targets (MQL’s / SAL’s)
Required Skills:
- Hands-on experience building programs and workflows in marketing automation software and events management software
- Strong working knowledge of Salesforce.com, building reports, and dashboards
- Ability to work cross-functionally with people across the company to gather the necessary information to execute campaigns and programs
Preferred Skills:
- Exceptional organizational skills and great attention to detail
- Exceptional verbal and written communication skills
- Self-starter, ability to thrive in a fast-paced, start-up environment
- Experience in executing events in South East Asia preferred
ASSUMPTION: Candidates with experience in executing events in South East Asia may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (Estimated based on industry standards for a Field Marketing Manager with 5-10 years of experience in the e-learning industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous time off and parental leave policies
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager with 5-10 years of experience in the e-learning industry. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: E-learning Providers. Coursera partners with over 300 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees.
Company Size: 1,001-5,000 employees. As a mid-sized company, Coursera offers a dynamic work environment with opportunities for growth and collaboration.
Founded: 2012. Coursera was launched by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning.
Company Description:
- Coursera is one of the largest online learning platforms in the world, with 124 million registered learners as of March 31, 2023
- Coursera partners with over 300 leading university and industry partners to offer a broad catalog of content and credentials
- Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business
Company Specialties:
- Education
- Technology
- Internet
Company Website: Coursera Careers
ASSUMPTION: Coursera's focus on education and technology makes it an attractive option for candidates interested in these fields. The company's commitment to providing universal access to world-class learning is a strong mission-driven aspect of its culture.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role, with opportunities for growth and advancement within the marketing department or the company as a whole.
Reporting Structure: This role reports directly to the Regional Marketing Manager for India and Asia.
Work Arrangement: This role is remote-friendly, with the expectation of up to 50% travel for customer events within the region.
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Field Marketing Manager or a move into a different marketing specialty
- Opportunities to work on high-impact projects and initiatives that can drive significant business results
- Professional development opportunities, such as Coursera's own courses and training programs
ASSUMPTION: Coursera's fast-paced and dynamic work environment offers numerous opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Remote-friendly, with physical offices in Mountain View, CA; New York, NY; Gurgaon, India; and London, UK.
Office Location(s): 381 East Evelyn Ave, Mountain View, CA 94041, US; 119 W 24th St, New York, New York 10011, US; SCO 57, Sector 29, Gurgaon, Haryana 122001, IN; 256-260 Old Street, 5th floor, London, London EC1V 9DD, GB
Geographic Context:
- India is the primary focus of this role, with additional responsibilities for South East Asia
- The region offers a diverse range of cultures, languages, and time zones, requiring strong communication and adaptability skills
- The role may involve travel to other countries in the region for customer events and meetings
Work Schedule: Full-time (40 hours per week) with flexibility for remote work and the expectation of up to 50% travel for customer events within the region.
ASSUMPTION: The remote-friendly work environment and flexibility for remote work make this role an attractive option for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the HR team
- In-depth phone or video interview with the Regional Marketing Manager for India and Asia
- Final interview with the Director of Marketing or another senior leader in the marketing department
Key Assessment Areas:
- Event planning and execution skills
- Cross-functional collaboration and communication skills
- Problem-solving and adaptability skills
- Cultural fit and alignment with Coursera's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your event planning and execution skills, as well as your experience with marketing automation software and Salesforce.com
- Be prepared to discuss your experience with lead generation and your ability to work cross-functionally with people across the company
- Demonstrate your understanding of Coursera's mission and values, and how your personal values align with the company's
ATS Keywords: Field Marketing, Event Marketing, Lead Generation, Marketing Automation, Salesforce.com, Cross-Functional Collaboration, Event Planning, Event Execution, University Marketing, Enterprise Marketing
ASSUMPTION: Coursera's interview process is designed to assess the candidate's skills and cultural fit, as well as their ability to thrive in a fast-paced, start-up environment.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- Events management software (e.g., Cvent, Eventbrite, Bizzabo)
- Salesforce.com
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific marketing automation and events management software used by Coursera may vary, but the ideal candidate will have experience with similar tools and be able to learn new software quickly.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Coursera is committed to providing universal access to world-class learning
- Innovative: Coursera is constantly seeking new ways to improve the learning experience and expand its offerings
- Collaborative: Coursera values cross-functional collaboration and teamwork
Work Style:
- Fast-paced and dynamic, with a focus on execution and results
- Data-driven, with a focus on using data and analytics to inform decision-making
- Adaptable, with a willingness to learn new tools and processes as needed
Self-Assessment Questions:
- How do your personal values align with Coursera's mission and values?
- How have you demonstrated your ability to thrive in a fast-paced, start-up environment in previous roles?
- How do you approach cross-functional collaboration and communication, and how have you used data and analytics to inform your decision-making in previous roles?
ASSUMPTION: Coursera's mission-driven and innovative culture makes it an attractive option for candidates who are passionate about education and technology and seeking a dynamic work environment.
⚠️ Potential Challenges
- The role requires a significant amount of travel (up to 50% of the time) for customer events within the region
- The role involves working with a diverse range of stakeholders, including university decision-makers, vendors, and internal teams, which can present unique challenges and require strong communication and adaptability skills
- The role requires a high level of organization and attention to detail, with a focus on executing events and managing logistics
- The role may involve working with tight deadlines and managing multiple projects simultaneously, which can be challenging and require strong time management and prioritization skills
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, start-up environment and be comfortable with the challenges and demands of the role.
📈 Similar Roles Comparison
- This role is similar to other field marketing roles in the e-learning industry, but with a specific focus on the Asia Pacific region and a strong emphasis on event planning and execution
- The role requires a unique combination of event planning and execution skills, cross-functional collaboration and communication skills, and a strong understanding of the university marketing landscape
- Career paths for this role may include advancement within the marketing department or a move into a different marketing specialty, such as product marketing or brand marketing
ASSUMPTION: The unique combination of skills and experiences required for this role makes it an attractive option for candidates with a strong background in event marketing and a passion for education and technology.
📝 Sample Projects
- Planning and executing a regional conference for university decision-makers, including securing venues, organizing marketing collateral, and managing onsite logistics
- Developing a comprehensive event brief, including talk tracks, presentation templates, and event promotions, for a series of customer events in South East Asia
- Managing the post-event logistics for a series of customer events, including processing leads generated and ensuring timely follow-up with internal stakeholders and SDRs
ASSUMPTION: The specific projects and initiatives for this role may vary, but will generally involve planning and executing events, managing logistics, and working cross-functionally with internal and external stakeholders.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Coursera in the Asia Pacific region?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Coursera support the professional development and growth of its marketing team members?
- What are the key challenges and opportunities for this role, and how can I best position myself for success?
- How does Coursera approach cross-functional collaboration and communication, and how can I best contribute to this dynamic in my role?
ASSUMPTION: The ideal candidate will be proactive and curious, with a strong desire to understand the role and the company's goals and objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your event planning and execution skills, as well as your experience with marketing automation software and Salesforce.com
- Prepare for your interviews by researching Coursera's mission and values, and thinking about how your personal values align with the company's
- Follow up with the hiring manager or a member of the HR team within 48 hours of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
