APAC Field Marketing Manager

📌 Core Information

🔹 Job Title: APAC Field Marketing Manager

🔹 Company: Coursera

🔹 Location: India (Remote OK)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (Any country where Coursera has a legal entity)

🚀 Job Overview

Key aspects of this role include:

• Executing field marketing programs to engage university decision-makers in India and South East Asia
• Managing logistics for strategic events, including securing venues, organizing marketing collateral, and onsite management
• Developing event briefs, talk tracks, presentation templates, and coordinating internal and external speakers
• Building and maintaining relationships with third-party vendors who organize events in the campus space
• Working cross-functionally with people across the company to gather information and execute campaigns and programs

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. The ideal candidate will be comfortable traveling up to 50% of the time for customer events within the region.

📋 Key Responsibilities

✅ Work alongside the India and Asia Regional Marketing Managers to drive planning, logistics, and execution for strategic events focused on developing the activation of the Coursera for Campus business across Asia Pacific

✅ Manage all supporting logistics for field events, including securing venues, organizing marketing collateral and swag, onsite management, and communication

✅ Develop event briefs, talk tracks, presentation templates, deploy event promotions, gather data from attendees, and coordinate internal and external speakers

✅ Manage the post-event logistics, including working with Marketing Operations to process leads generated and working with internal stakeholders and SDRs to ensure timely follow-up

✅ Manage the events calendar for APAC

✅ Build and maintain relationships with third-party vendors who organize events in the campus space and coordinate day-to-day management of vendors

ASSUMPTION: This role involves a significant amount of event planning and management, requiring strong organizational skills and the ability to multitask and prioritize effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-8 years of field marketing experience in a fast-growth environment, ideally from an educational/university marketing background, with a core understanding of enterprise marketing and experience in event marketing with a proven track record in lead gen targets (MQL’s/SAL’s)

Required Skills:

• Proven track record of planning and executing compelling trade shows and executive events (e.g., workshops and roundtables) with strong virtual/physical activation experience
• Hands-on experience building programs and workflows in marketing automation software and events management software. Strong working knowledge of Salesforce.com building reports and dashboards
• Ability to work cross-functionally with people across the company to gather the necessary information to execute campaigns and programs

Preferred Skills:

• Exceptional organizational skills and great attention to detail
• Exceptional verbal and written communication skills
• Self-starter, ability to thrive in a fast-paced, start-up environment
• Experience in executing events in South East Asia preferred

ASSUMPTION: Candidates with experience in educational marketing and event management are strongly encouraged to apply. Familiarity with Coursera's platform and offerings is a plus.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (Estimated based on industry standards for a Field Marketing Manager with 5-10 years of experience in the e-learning sector)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Generous time off, including vacation, sick, and holidays
• Parental leave
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: E-learning providers. Coursera partners with universities and companies to offer online courses, degrees, and certifications to learners worldwide.

Company Size: 1,001-5,000 employees. As a mid-sized company, Coursera offers a collaborative work environment with opportunities for growth and impact.

Founded: 2012. Coursera was launched by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning.

Company Description:

• Coursera is one of the largest online learning platforms in the world, with over 124 million registered learners as of March 31, 2023.
• The company partners with over 300 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees.
• Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business.

Company Specialties:

• Education
• Technology
• Internet

Company Website: https://www.coursera.org/

ASSUMPTION: Coursera's mission and focus on providing universal access to world-class learning make it an attractive employer for candidates passionate about education and technology.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and career advancement within the marketing department and the broader organization.

Reporting Structure: The APAC Field Marketing Manager reports directly to the Regional Marketing Manager for India and Asia.

Work Arrangement: Remote OK. The ideal candidate is comfortable working remotely and collaborating with team members across different time zones.

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expanding responsibilities to cover additional regions or markets
• Transitioning to a different functional area within the company, such as sales or business development

ASSUMPTION: This role provides ample opportunities for professional growth and development within a dynamic and innovative organization.

🌍 Location & Work Environment

Office Type: Remote-friendly. Coursera enables employees to select their main way of working, whether it's from home, one of their offices or hubs, or a co-working space near you.

Office Location(s): Coursera has offices in Mountain View, CA; New York, NY; Gurgaon, India; and London, UK. However, this role can be performed remotely from any country where Coursera has a legal entity.

Geographic Context:

• India is the world's second-most populous country, with a rapidly growing economy and a strong focus on education and technology.
• South East Asia is a dynamic region with significant growth potential for online learning platforms like Coursera.
• The role requires frequent travel to attend and manage events within the region.

Work Schedule: Full-time (40 hours per week) with flexibility for remote work. The ideal candidate is comfortable working in a fast-paced, start-up environment and can manage their time effectively to meet deadlines and deliver results.

ASSUMPTION: The remote-friendly work environment and flexible work schedule make this role an attractive opportunity for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the regional marketing manager
• Final interview with the global marketing director
• Background check and offer extension

Key Assessment Areas:

• Event planning and management skills
• Cross-functional collaboration and communication
• Attention to detail and organizational skills
• Cultural fit with Coursera's mission and values

Application Tips:

• Highlight your relevant experience in field marketing, event management, and lead generation in your resume and cover letter.
• Demonstrate your understanding of Coursera's platform and offerings, and explain how your skills and experience make you a strong fit for this role.
• Prepare examples of successful events you've managed and the results you achieved.

ATS Keywords: Field Marketing, Event Management, Lead Generation, Marketing Automation, Salesforce, Cross-Functional Collaboration, Attention to Detail, Self-Starter, Fast-Paced Environment, South East Asia Experience

ASSUMPTION: Coursera's interview process is designed to assess the candidate's skills, experience, and cultural fit with the company's mission and values.

🛠️ Tools & Technologies

• Marketing automation software (e.g., Marketo, Pardot)
• Events management software (e.g., Cvent, Bizzabo)
• Salesforce.com
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing automation, events management, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: We are passionate about our mission to provide universal access to world-class learning.
• Inclusive: We celebrate diversity and create an environment where everyone can thrive.
• Growth-minded: We embrace continuous learning and growth opportunities for our employees.

Work Style:

• Collaborative: We work together to achieve our goals and support each other's success.
• Adaptable: We are open to change and willing to pivot when necessary to achieve our mission.
• Data-driven: We make decisions based on data and analytics to inform our strategies and tactics.

Self-Assessment Questions:

• Do you share Coursera's passion for providing universal access to world-class learning?
• Are you comfortable working in a fast-paced, start-up environment and collaborating with team members across different time zones?
• Do you have strong organizational skills and the ability to manage multiple projects and deadlines effectively?

ASSUMPTION: Coursera's company values and work style emphasize collaboration, adaptability, and data-driven decision-making, making it an attractive employer for candidates who thrive in dynamic and innovative environments.

⚠️ Potential Challenges

• Managing multiple events simultaneously and meeting tight deadlines
• Working with vendors and third-party partners to coordinate event logistics
• Travel requirements up to 50% of the time for customer events within the region
• Navigating different time zones and cultural contexts when working with regional teams and partners

ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to manage multiple projects and priorities effectively.

📈 Similar Roles Comparison

• This role is similar to a Regional Event Manager or Field Marketing Manager position in the education or technology sectors, with a focus on executing strategic events and managing vendor relationships.
• Unlike other roles, this position requires a strong understanding of enterprise marketing and experience in lead generation to drive results and achieve targets.
• Career progression in this role may lead to senior or management positions within the marketing department or transitions to other functional areas within the company.

ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic and innovative organization focused on providing universal access to world-class learning.

📝 Sample Projects

• Planning and executing a regional conference for university decision-makers, including securing venues, coordinating speakers, and managing onsite logistics
• Developing and implementing a targeted campaign to generate leads and drive event attendance for a specific Coursera offering
• Managing a team of event coordinators to execute multiple events simultaneously, ensuring consistent branding and messaging across all touchpoints

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from event planning and management to lead generation and team coordination.

❓ Key Questions to Ask During Interview

• Can you describe the typical event calendar for APAC and how this role contributes to its success?
• How does this role collaborate with other marketing teams and stakeholders within Coursera to achieve our goals?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Coursera support the professional development and growth of its employees?
• What are the most significant challenges facing the APAC region, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Coursera's culture, priorities, and expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Coursera's careers page
• Tailor your resume and cover letter to highlight your relevant experience in field marketing, event management, and lead generation
• Prepare examples of successful events you've managed and the results you achieved
• Follow up with the hiring manager one week after submitting your application to express your interest and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.