📌 Core Information
- Job Title: APAC Marketing Lead
- Company: Formlabs
- Location: Singapore
- Job Type: On-site
- Category: Marketing
- Date Posted: 2025-07-08
- Experience Level: 5-10 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing end-to-end marketing plans for Formlabs' professional 3D printers across manufacturing, dental, and medical sectors.
- Managing regional PR, brand positioning, and awareness initiatives to maintain Formlabs' market leadership.
- Collaborating with global teams to create compelling content tailored to customers and partners.
- Empowering channel partners with effective product marketing materials and establishing key regional marketing KPIs.
- Managing the APAC marketing team and contributing to the APAC leadership team.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have experience in regional marketing for a global B2B product company and a deep understanding of various marketing disciplines.
📋 Key Responsibilities
- ✅ Develop and execute marketing plans to synchronize Formlabs and channel partner initiatives across various industries.
- ✅ Manage regional PR, brand positioning, and awareness campaigns to enhance Formlabs' reputation.
- ✅ Collaborate with global teams to create tailored content and translate materials for APAC markets.
- ✅ Establish and monitor key regional marketing KPIs and OKRs related to channel performance, web traffic, user engagement, and other relevant metrics.
- ✅ Manage the APAC marketing team and contribute to the APAC leadership team's strategic decisions.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field. MBA or relevant advanced degree is a plus.
- Experience: 5+ years of experience in regional marketing for a global B2B product company.
- Required Skills:
- Excellent English language skills (required); proficiency in Chinese, Korean, or Japanese is a plus.
- Strong analytical skills and data-driven decision-making abilities.
- Proven experience using tools like Google/Baidu Analytics, Website CMS, Salesforce/CRM, and Marketing Automation platforms.
- Excellent communication and presentation skills.
- Strong team leadership and collaboration skills.
Preferred Skills:
- Familiarity with graphic design tools such as Photoshop/Illustrator/InDesign.
- Experience working with SFDC and Marketo or other similar CRM systems.
- Technical/engineering background or experience marketing to the manufacturing, dental, or medical industries.
- Experience working with agencies for content output, PR, and media opportunities.
- Passion for 3D printing and emerging technologies.
- Experience in rapidly growing startup environments.
ASSUMPTION: Candidates with a strong entrepreneurial mindset and a proven track record of driving market growth in the APAC region will be highly competitive for this role.
💰 Compensation & Benefits
- Salary Range: Based on industry standards for a senior marketing role in Singapore, the estimated salary range is SGD 150,000 - 200,000 per annum. Final offer will depend on the candidate's qualifications and experience.
- Benefits:
- Corporate Medical Insurance
- Shares in the company (Formlabs is a Unicorn company)
- Flexible benefit allowance
- Annual health screening
- Development opportunities both in-house and off-site
- Unlimited 3D prints
- Fun team events
- Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be considered based on individual needs and team requirements.
ASSUMPTION: Formlabs offers competitive compensation and benefits packages to attract top talent in the region. The company values work-life balance and provides opportunities for professional growth and development.
📌 Applicant Insights
🔍 Company Context
- Industry: Formlabs operates in the 3D printing industry, which is expected to grow at a CAGR of 16.5% from 2021 to 2028, driven by increasing adoption in various sectors such as manufacturing, healthcare, and automotive.
- Company Size: Formlabs is a mid-sized company with 501-1,000 employees globally, providing a dynamic and collaborative work environment.
- Founded: Formlabs was founded in 2011 and has since grown to become a market leader in professional 3D printing, with a strong focus on innovation and customer success.
- Company Description: Formlabs builds high-performance 3D printers and provides innovative 3D printing solutions for professionals. The company aims to make 3D printing accessible and affordable for designers, engineers, manufacturers, healthcare providers, and decision-makers worldwide.
- Company Specialties: Formlabs specializes in Stereolithography (SLA) and Selective Laser Sintering (SLS) 3D printing technologies, offering a range of professional-grade printers, post-processing solutions, and materials.
📊 Role Analysis
- Career Level: This role is a senior-level position, reporting directly to the VP of Marketing and working closely with the APAC leadership team.
- Reporting Structure: The APAC Marketing Lead will manage the APAC marketing team and collaborate with global product marketing, content, and translation teams.
- Work Arrangement: This role is based at Formlabs' office in Singapore and requires on-site presence. However, flexible work arrangements may be considered based on individual needs and team requirements.
- Growth Opportunities: Formlabs offers opportunities for career growth and development, including potential expansion into new markets and roles within the marketing organization.
ASSUMPTION: This role provides an excellent opportunity for a senior marketing professional to make a significant impact on Formlabs' growth in the APAC region and develop their leadership skills.
🌍 Location & Work Environment
- Office Type: Formlabs' Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.
- Office Location(s): 3331 Keyuan South Road, 12F, T2, Ali Center, Nanshan District, Shenzen 518026, CN
- Geographic Context: Singapore is a major hub for technology and innovation in the APAC region, with a strong focus on manufacturing, healthcare, and other industries that can benefit from 3D printing technologies.
- Work Schedule: The work schedule is primarily Monday to Friday, with flexible hours based on individual needs and team requirements. Occasional weekend work may be required to support regional events or campaigns.
ASSUMPTION: Formlabs' Singapore office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
- Typical Process: The interview process for this role may include an initial phone or video screen, followed by multiple on-site or virtual interviews with members of the marketing team and APAC leadership. A final interview with the VP of Marketing may also be conducted.
- Key Assessment Areas: Candidates will be evaluated on their strategic thinking, marketing expertise, leadership skills, and cultural fit with Formlabs' values.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research Formlabs' products, markets, and competition to demonstrate your understanding of the industry and the company's position within it.
ATS Keywords: Marketing strategy, brand positioning, content development, channel marketing, demand generation, analytical skills, creative thinking, team player, Salesforce, marketing automation, graphic design, PR, media opportunities, technical background, emerging technologies, startup experience.
ASSUMPTION: Formlabs uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help ensure that your application is not overlooked.
🛠️ Tools & Technologies
- Google/Baidu Analytics
- Website CMS (e.g., WordPress, Drupal)
- Salesforce/CRM
- Marketing Automation platforms (e.g., Marketo, HubSpot)
- Graphic design tools (e.g., Photoshop, Illustrator, InDesign)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used daily to manage marketing campaigns, track performance, and collaborate with teams.
👔 Cultural Fit Considerations
- Company Values: Formlabs values innovation, collaboration, and customer focus. The company seeks employees who are passionate about 3D printing and committed to helping customers bring their ideas to life.
- Work Style: Formlabs encourages a dynamic and collaborative work environment, with a strong focus on cross-functional teamwork and open communication.
- Self-Assessment Questions:
- How do you align with Formlabs' values of innovation, collaboration, and customer focus?
- Are you comfortable working in a fast-paced, startup-like environment with a high degree of autonomy?
- How do you approach balancing multiple priorities and deadlines in a dynamic work environment?
ASSUMPTION: Candidates who share Formlabs' values and are comfortable working in a fast-paced, collaborative environment will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and priorities simultaneously, requiring strong project management skills and the ability to prioritize effectively.
- Working with diverse teams and stakeholders across different time zones and cultures, necessitating excellent communication and collaboration skills.
- Adapting to a rapidly changing market and competitive landscape, requiring a high degree of flexibility and adaptability.
ASSUMPTION: Candidates who are proactive, resourceful, and able to thrive in a dynamic and challenging environment will be well-positioned to succeed in this role.
📈 Similar Roles Comparison
- Comparison with Regional Marketing Manager roles: This role is at a higher level and carries more responsibility for strategic decision-making and team leadership. It also requires a broader range of marketing expertise and experience.
- Industry-specific context: The 3D printing industry is relatively new and rapidly evolving, presenting unique challenges and opportunities for marketing professionals.
- Career path comparison: This role can serve as a stepping stone to vice president or chief marketing officer positions within Formlabs or other organizations in the 3D printing industry.
ASSUMPTION: Candidates should consider their long-term career goals and how this role can help them achieve their objectives in the marketing field.
📝 Sample Projects
- Developing and executing a regional marketing campaign to launch a new 3D printing product or service in the APAC market.
- Conducting market research and analysis to identify trends, opportunities, and challenges in the 3D printing industry.
- Creating and implementing a channel marketing program to empower Formlabs' partners and drive sales growth in the APAC region.
ASSUMPTION: Candidates should be prepared to discuss their past marketing projects and the outcomes they achieved, as this will be an essential aspect of the interview process.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the 3D printing industry in the APAC region, and how can this role address them?
- How does Formlabs support the professional development and growth of its employees?
- What are the key priorities for the APAC marketing team in the first 90 days of this role?
- How does Formlabs measure the success of its marketing campaigns, and what KPIs are most important for this role?
- What opportunities exist for collaboration and knowledge-sharing with other marketing teams within Formlabs and across the APAC region?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to Formlabs' success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.formlabs.com/job/7054186/apply/?gh_jid=7054186).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research Formlabs' products, markets, and competition to demonstrate your understanding of the industry and the company's position within it.
- Follow up with a thank-you note after your interview to express your appreciation for the opportunity to discuss the role further.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
