📌 Core Information
🔹 Job Title: APAC Marketing Manager
🔹 Company: Formlabs
🔹 Location: Singapore
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Developing end-to-end marketing plans to synchronize Formlabs and Channel Partner marketing initiatives across various industries.
- Managing regional PR, brand positioning, and awareness initiatives to uphold Formlabs' status as the market leader in professional 3D printing.
- Collaborating with global teams to deliver compelling Formlabs content tailored to meet the needs of Chinese customers and partners.
- Empowering channel partners with effective product marketing materials through regional channel programs.
- Engaging with customers to gain insights into their usage of Formlabs printers and create new user stories highlighting customer success.
- Establishing and monitoring key regional marketing KPIs and OKRs related to channel performance, web traffic, user engagement, and other relevant metrics.
- Managing the APAC marketing team and joining the APAC leadership team.
ASSUMPTION: This role requires a strategic mindset with a balance of creative and analytical skills to drive market growth and customer engagement in the APAC region.
📋 Key Responsibilities
✅ Develop and execute regional marketing strategies to drive market growth and customer engagement.
✅ Manage regional PR, brand positioning, and awareness initiatives to maintain Formlabs' market leadership.
✅ Collaborate with global teams to create tailored content for Chinese customers and partners.
✅ Develop and implement regional channel programs, empowering channel partners with effective product marketing materials.
✅ Engage with customers to gain insights into their usage of Formlabs printers and create new user stories highlighting customer success.
✅ Establish and monitor key regional marketing KPIs and OKRs to measure performance and drive continuous improvement.
✅ Manage the APAC marketing team and contribute to the APAC leadership team.
ASSUMPTION: This role requires strong leadership, project management, and stakeholder communication skills to successfully manage multiple projects and teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
Experience: 5+ years of experience in regional marketing for a global B2B product company.
Required Skills:
- Excellent English language skills (required) and proficiency in Chinese, Korean, or Japanese (a plus).
- Strong analytical skills to identify trends, opportunities, and issues, and make data-driven decisions.
- Creative, out-of-the-box thinking to develop innovative marketing strategies.
- Results-driven and willing to go the extra mile to achieve targets.
- Strong team player with excellent communication and collaboration skills.
Preferred Skills:
- Familiarity with graphic design tools such as Photoshop/Illustrator/InDesign.
- Experience working with SFDC and Marketo or other similar CRM systems.
- Technical/engineering background or experience marketing to the manufacturing, dental, or medical industries.
- Experience working with agencies for content output, PR, and media opportunities.
- Passion for 3D printing and emerging technologies.
- Experience in rapidly growing startup environments.
ASSUMPTION: Candidates with experience in B2B marketing, cross-cultural communication, and a strong understanding of the APAC market will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in Singapore, the estimated salary range is SGD 120,000 - 180,000 per annum, depending on experience and qualifications.
Benefits:
- Corporate Medical Insurance
- Shares in the company
- Flexible benefit allowance
- Annual health screening
- Development opportunities both in-house and off-site
- Unlimited 3D prints
- Fun team events
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM) and occasional flexibility to accommodate project deadlines and team meetings across different time zones.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Formlabs operates in the 3D printing and manufacturing industry, focusing on professional-grade SLA and SLS 3D printers for various applications.
Company Size: Formlabs is a mid-sized company with 501-1,000 employees globally, providing a dynamic and collaborative work environment.
Founded: Formlabs was founded in 2011 and has since grown to become a market leader in professional 3D printing, with offices in the US, Europe, Asia, and Australia.
Company Description:
- Formlabs is dedicated to making 3D printing more accessible and affordable for professionals, artists, and manufacturers.
- The company offers a range of high-performance 3D printers, including the Form Series (SLA) and Fuse Series (SLS), along with post-processing solutions like Form Wash and Form Cure.
- Formlabs is committed to innovation, quality, and customer satisfaction, empowering users to bring their ideas to life.
Company Specialties:
- Professional-grade SLA and SLS 3D printers
- Post-processing solutions
- Industrial and manufacturing applications
- Dental and medical industries
- Art and design
Company Website: formlabs.com
ASSUMPTION: Formlabs' focus on innovation and customer-centric approach makes it an attractive employer for marketing professionals seeking to make an impact in a growing industry.
📊 Role Analysis
Career Level: This role is a senior-level position, offering the opportunity to lead regional marketing efforts and contribute to the APAC leadership team.
Reporting Structure: The APAC Marketing Manager will report directly to the VP of Marketing and work closely with global marketing teams, channel partners, and customers.
Work Arrangement: This is an on-site position based in Singapore, with occasional flexibility for remote work or hybrid arrangements for specific projects or team meetings.
Growth Opportunities:
- Potential career progression into regional or global marketing leadership roles.
- Opportunities to expand skills and expertise in cross-functional teams and projects.
- Chance to grow with the company as it continues to expand its presence in the APAC region.
ASSUMPTION: This role offers significant growth potential for marketing professionals looking to advance their careers in a dynamic and innovative industry.
🌍 Location & Work Environment
Office Type: Formlabs' Singapore office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 35 Medford St, Somerville, MA 02143, US (Global HQ); Nalepastraße 18, Berlin, 12459, DE (EMEA); 211 Rigsbee Ave, Durham, North Carolina 27701, US (Americas); Piarista köz, 7th Floor, Budapest, 1052, HU (EMEA); 3331 Keyuan South Road, 12F, T2, Ali Center, Nanshan District, Shenzen 518026, CN (APAC); 27800 Lemoyne Rd, Millbury, Ohio 43447, US (Americas)
Geographic Context:
- Singapore is a global hub for business, finance, and technology, offering a multicultural environment and excellent quality of life.
- The APAC region is a key market for Formlabs, with significant growth potential in various industries.
- Formlabs' global presence allows for collaboration and knowledge-sharing with teams across different time zones and cultures.
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM) with occasional flexibility for project deadlines and team meetings.
ASSUMPTION: The dynamic and multicultural work environment at Formlabs' Singapore office provides an ideal setting for marketing professionals to thrive and make a significant impact.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- First-round interview with the hiring manager
- Second-round interview with the VP of Marketing and other team members
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and execution
- Cross-cultural communication and collaboration
- Analytical and problem-solving skills
- Leadership and team management
- Cultural fit and alignment with Formlabs' values
Application Tips:
- Tailor your resume and cover letter to highlight your regional marketing experience and relevant skills for this role.
- Demonstrate your understanding of the APAC market and Formlabs' products in your application materials.
- Prepare examples of your marketing campaigns, strategies, and achievements to discuss during the interview.
ATS Keywords: Regional Marketing, APAC, Brand Positioning, Channel Marketing, Demand Generation, Customer Engagement, Marketing KPIs, Team Management, Cross-Cultural Communication
ASSUMPTION: Formlabs' interview process is designed to assess candidates' marketing expertise, cultural fit, and potential to drive growth in the APAC region.
🛠️ Tools & Technologies
- Google Analytics
- Baidu Analytics
- Salesforce
- Marketo
- Graphic design tools (Photoshop, Illustrator, InDesign)
- CRM and marketing automation platforms
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools and technologies will be beneficial for candidates applying to this role, as they are commonly used in marketing teams.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer-centric
- Collaboration
- Continuous learning
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and analytical
- Results-oriented and goal-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you align with Formlabs' company values, and can you provide examples of how you've demonstrated these values in your previous roles?
- How comfortable are you working in a multicultural environment and collaborating with teams across different time zones?
- Describe your preferred work style, and how do you adapt to different work environments and team dynamics?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Formlabs' values and work style will be more likely to succeed in this role and contribute to the company's continued growth.
⚠️ Potential Challenges
- Managing multiple projects and teams across different time zones and cultures may require strong communication and time management skills.
- Balancing strategic planning and day-to-day execution may present challenges in this fast-paced role.
- Adapting to Formlabs' dynamic and growing environment may require flexibility and adaptability.
- Competing with established market players and driving growth in the APAC region may present unique challenges and opportunities.
ASSUMPTION: Candidates who are proactive, adaptable, and strategic in their approach will be better equipped to overcome these potential challenges and drive success in this role.
📈 Similar Roles Comparison
- This role differs from other regional marketing manager positions in its focus on the professional 3D printing industry and Formlabs' unique product offerings.
- Formlabs' strong brand and market leadership position provide a unique opportunity for candidates to drive growth and make a significant impact in the APAC region.
- Career progression in this role may lead to regional or global marketing leadership positions within Formlabs or other industry-leading companies.
ASSUMPTION: Candidates who understand the unique aspects of this role and the APAC market will be better positioned to succeed and make a significant impact in this position.
📝 Sample Projects
- Developing and executing a regional marketing campaign to launch a new Formlabs product in the APAC market.
- Collaborating with global teams to create tailored content and marketing materials for Chinese customers and partners.
- Conducting market research and customer interviews to identify trends, opportunities, and challenges in the APAC 3D printing market.
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and customer-focused nature of the APAC Marketing Manager role at Formlabs.
❓ Key Questions to Ask During Interview
- How does this role fit into Formlabs' overall marketing strategy and growth plans for the APAC region?
- What are the key priorities for the APAC Marketing Manager in the first 90 days, and how will success be measured?
- How does Formlabs support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the APAC 3D printing market, and how can this role address them?
- How does Formlabs foster a culture of innovation and continuous learning, and how can this role contribute to that culture?
ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role, the company, and the APAC market, as well as their strategic thinking and long-term vision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your regional marketing experience and relevant skills for this role.
- Prepare examples of your marketing campaigns, strategies, and achievements to discuss during the interview.
- If selected for an interview, be prepared to discuss your understanding of the APAC market and Formlabs' products.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
