APAC Marketing Manager

📌 Core Information

🔹 Job Title: APAC Marketing Manager

🔹 Company: Formlabs

🔹 Location: Singapore

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing end-to-end marketing plans to synchronize Formlabs and Channel Partner marketing initiatives across various industries.
• Managing regional PR, brand positioning, and awareness initiatives to uphold Formlabs' status as the market leader in professional 3D printing.
• Collaborating with global teams to deliver compelling Formlabs content tailored to meet the needs of customers and partners.
• Empowering channel partners with effective product marketing materials and establishing key regional marketing KPIs.
• Managing the APAC marketing team and joining the APAC leadership team.

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, as well as the ability to work effectively with both global teams and regional partners.

📋 Key Responsibilities

✅ Developing and implementing regional marketing plans in collaboration with global product marketing, content, and translation teams.

✅ Managing regional PR, brand positioning, and awareness initiatives to maintain Formlabs' market leadership in professional 3D printing.

✅ Creating and delivering compelling Formlabs content tailored to meet the needs of customers and partners across diverse industries.

✅ Developing and implementing regional channel programs, and empowering channel partners with effective product marketing materials.

✅ Engaging with customers to gain insights into their usage of Formlabs printers and creating new user stories that highlight customer success.

✅ Establishing and monitoring key regional marketing KPIs and OKRs related to channel performance, web traffic, user engagement, and other relevant metrics.

✅ Managing the APAC marketing team and contributing to the APAC leadership team's strategic decisions.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on driving results and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: 5+ years of experience in regional marketing for a global B2B product company.

Required Skills:

• Excellent English language skills (required) and proficiency in Chinese, Korean, or Japanese (a plus).
• Strong analytical skills to identify trends, opportunities, and issues, and make data-driven decisions.
• Creative, out-of-the-box thinking and the ability to develop innovative marketing strategies.
• Results-driven and willing to go the extra mile to achieve targets.
• Strong team player with excellent communication and collaboration skills.

Preferred Skills:

• Familiarity with graphic design tools such as Photoshop/Illustrator/InDesign.
• Experience working with SFDC and Marketo or other similar CRM systems.
• Technical/engineering background or experience marketing to the manufacturing, dental, or medical industries.
• Experience working with agencies for content output, PR, and media opportunities.
• Passion for 3D printing and emerging technologies.
• Experience in rapidly growing startup environments.

ASSUMPTION: Candidates with a strong background in B2B marketing, experience working in a regional role, and proficiency in multiple languages will be well-suited for this position.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in Singapore, the estimated salary range is SGD 120,000 - 180,000 per year. This range takes into account the candidate's experience level, the company's size, and the region's cost of living.

Benefits:

• Corporate Medical Insurance
• Shares in the company (Formlabs is a Unicorn company)
• Flexible benefit allowance
• Annual health screening
• Development opportunities both in-house and off-site
• Unlimited 3D prints
• Fun team events

Working Hours: Full-time position with standard office hours (9:00 AM - 6:00 PM, Monday - Friday). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Formlabs operates in the 3D printing industry, which is a rapidly growing and highly competitive market. The company specializes in professional-grade 3D printers, focusing on Stereolithography (SLA) and Selective Laser Sintering (SLS) technologies.

Company Size: Formlabs is a mid-sized company with approximately 500-1,000 employees globally. This size allows for a more agile and innovative work environment compared to larger corporations, while still offering the stability and resources of an established company.

Founded: Formlabs was founded in 2011 by a team of engineers and designers who sought to make professional 3D printing more accessible and affordable. The company is headquartered in Somerville, Massachusetts, with additional offices in Germany, Japan, China, Singapore, and Hungary.

Company Description:

• Formlabs is dedicated to building amazing things and empowering its customers to do the same. The company's mission is to make 3D printing more accessible and reliable, enabling professionals and hobbyists alike to bring their ideas to life.
• Formlabs offers a range of 3D printers, including the Form Series (SLA) and Fuse Series (SLS), as well as post-processing solutions like Form Wash and Form Cure. The company's products cater to various industries, such as manufacturing, dental, medical, and engineering.
• Formlabs fosters a collaborative and innovative work environment, encouraging employees to take ownership of their projects and contribute to the company's growth and success.

Company Specialties:

• Professional-grade 3D printers
• Stereolithography (SLA) and Selective Laser Sintering (SLS) technologies
• Post-processing solutions
• Industry-specific applications (manufacturing, dental, medical, engineering)

Company Website: formlabs.com

ASSUMPTION: Formlabs' focus on innovation, quality, and customer satisfaction has contributed to its success in the competitive 3D printing market.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and experience in regional marketing. The ideal candidate will have a proven track record of success in driving marketing initiatives and managing teams.

Reporting Structure: The APAC Marketing Manager will report directly to the VP of Marketing and work closely with global product marketing, content, and translation teams, as well as regional channel partners.

Work Arrangement: This is an on-site position based in Singapore. The role may require occasional travel to other APAC locations or global offices for meetings and events.

Growth Opportunities:

• As Formlabs continues to expand its presence in the APAC region, there may be opportunities for the successful candidate to take on additional responsibilities or lead new initiatives.
• The company's rapid growth and innovative nature provide ample opportunities for professional development and career advancement.
• Formlabs offers a flexible benefit allowance, allowing employees to tailor their benefits package to their individual needs and preferences.

ASSUMPTION: The APAC Marketing Manager will play a crucial role in driving Formlabs' growth and success in the Asia-Pacific region, and there are significant opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Formlabs' Singapore office is a modern, collaborative workspace designed to foster innovation and creativity. The office is equipped with state-of-the-art technology and amenities to support employees' productivity and well-being.

Office Location(s): 35 Medford St, Somerville, MA 02143, US; Mühlenstraß 15, Berlin, 10243, DE; 211 Rigsbee Ave, Durham, North Carolina 27701, US; Piarista köz, 7th Floor, Budapest, 1052, HU; 3331 Keyuan South Road, 12F, T2, Ali Center, Nanshan District, Shenzen 518026, CN; 27800 Lemoyne Rd, Millbury, Ohio 43447, US

Geographic Context:

• Singapore is a global hub for business, finance, and technology, making it an ideal location for a regional marketing role.
• The city-state's multicultural environment and strategic location in the Asia-Pacific region provide ample opportunities for marketing and business development.
• Singapore's strong economy and stable political environment offer a supportive backdrop for professional growth and development.

Work Schedule: The standard workweek is Monday to Friday, from 9:00 AM to 6:00 PM. Occasional overtime may be required to meet project deadlines or attend events.

ASSUMPTION: Formlabs' Singapore office offers a dynamic and collaborative work environment, with ample opportunities for professional growth and development in the vibrant Asia-Pacific market.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and relevant team members
• Final interview with the VP of Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and execution
• Regional market knowledge and experience
• Language proficiency and communication skills
• Leadership and team management abilities
• Cultural fit and alignment with Formlabs' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, regional market knowledge, and language skills.
• Prepare for behavioral interview questions that focus on your marketing strategy, execution, and leadership abilities.
• Demonstrate your understanding of Formlabs' products, market position, and competition in the 3D printing industry.
• Showcase your creativity and out-of-the-box thinking by presenting innovative marketing ideas or campaigns.

ATS Keywords: Regional Marketing, APAC, Channel Marketing, Brand Positioning, Content Development, Demand Generation, Analytical Skills, Team Player, Salesforce, Marketing Automation, Public Relations, User Engagement, Customer Insights, Product Marketing, Graphic Design, Emerging Technologies

ASSUMPTION: Formlabs' interview process is designed to assess candidates' marketing expertise, regional market knowledge, and cultural fit, as well as their ability to drive results and collaborate effectively with global and regional teams.

🛠️ Tools & Technologies

• Google Analytics
• Website CMS (e.g., WordPress, Drupal)
• Salesforce/CRM
• Marketing Automation tools (e.g., Marketo, HubSpot)
• Graphic design tools (e.g., Photoshop, Illustrator, InDesign)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The APAC Marketing Manager will be expected to have proficiency in a range of marketing tools and technologies, as well as the ability to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Formlabs encourages employees to think creatively and challenge the status quo.
• Collaboration: The company fosters a culture of teamwork and cross-functional collaboration.
• Customer-centric: Formlabs prioritizes the needs and feedback of its customers in all aspects of its business.

Work Style:

• Agile and adaptable: Formlabs operates in a dynamic and rapidly changing market, requiring employees to be flexible and responsive to new opportunities and challenges.
• Data-driven: The company emphasizes the use of data and analytics to inform decision-making and drive results.
• Results-oriented: Formlabs values employees who take ownership of their projects and deliver tangible outcomes.

Self-Assessment Questions:

• How do you align with Formlabs' company values, and how have you demonstrated these values in your previous roles?
• How comfortable are you working in a dynamic and rapidly changing environment, and how have you adapted to similar situations in the past?
• How do you approach data-driven decision-making, and how have you used data to inform your marketing strategies in previous roles?

ASSUMPTION: Formlabs seeks candidates who are a strong cultural fit with the company's values and work style, as well as those who are passionate about 3D printing and emerging technologies.

⚠️ Potential Challenges

• The APAC region is diverse and complex, with varying market conditions and customer needs across different countries. The successful candidate will need to navigate these differences effectively and develop tailored marketing strategies for each market.
• Formlabs is a rapidly growing company, and the APAC Marketing Manager may face challenges in keeping up with the company's pace of change and adapting to new priorities and initiatives.
• The role requires a high degree of collaboration with global teams and regional channel partners, which may present communication and coordination challenges.
• Singapore's competitive job market and high cost of living may present challenges in attracting and retaining top talent.

ASSUMPTION: The APAC Marketing Manager will need to be proactive, adaptable, and resilient in the face of these challenges, and leverage their strong communication and collaboration skills to drive results and overcome obstacles.

📈 Similar Roles Comparison

• Compared to other regional marketing roles, the APAC Marketing Manager position at Formlabs places a greater emphasis on strategic thinking, execution, and driving results, as well as the ability to work effectively with global teams and regional channel partners.
• The 3D printing industry is a niche market with unique characteristics and dynamics, requiring a deep understanding of the industry and its customers to develop effective marketing strategies.
• Career progression in the APAC Marketing Manager role may involve taking on additional responsibilities or leading new initiatives, as well as opportunities for lateral moves within the marketing function or other departments.

ASSUMPTION: Candidates with relevant experience in regional marketing, a strong understanding of the 3D printing industry, and a proven track record of success in driving marketing initiatives will be well-suited for this role.

📝 Sample Projects

• Developing and executing a regional marketing campaign to launch a new Formlabs product in the APAC market, including market research, customer segmentation, and channel partner engagement.
• Conducting a competitive analysis of Formlabs' competitors in the APAC region and developing a regional pricing strategy to maintain the company's market leadership position.
• Creating and delivering a series of customer success stories and case studies that highlight the real-world applications of Formlabs' 3D printing solutions in various industries across the APAC region.

ASSUMPTION: These sample projects illustrate the strategic, tactical, and customer-focused nature of the APAC Marketing Manager role, as well as the opportunity to make a significant impact on Formlabs' growth and success in the Asia-Pacific market.

❓ Key Questions to Ask During Interview

• How does Formlabs differentiate itself from its competitors in the 3D printing market, and what are the key opportunities and challenges facing the company in the APAC region?
• What are the key priorities for the APAC Marketing Manager role in the first 90 days, and how will my work contribute to Formlabs' overall growth and success?
• How does Formlabs support the professional development and career growth of its employees, and what opportunities exist for advancement within the marketing function or other departments?
• What is the company's approach to collaboration and communication with global teams and regional channel partners, and how can I contribute to these efforts effectively?
• How does Formlabs measure the success of its marketing initiatives, and what key performance indicators (KPIs) will I be responsible for tracking and reporting on?

ASSUMPTION: These key questions are designed to provide insight into Formlabs' business strategy, company culture, and the specific requirements and expectations of the APAC Marketing Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, regional market knowledge, and language skills.
• Prepare for behavioral interview questions that focus on your marketing strategy, execution, and leadership abilities.
• Demonstrate your understanding of Formlabs' products, market position, and competition in the 3D printing industry.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.