APAC Marketing Manager, New Markets
CENTRIC SOFTWARE INC
Full-time
On-site
Bangkok, Krung Thep Maha Nakhon, Thailand
🌐 Digital Marketing
📌 Core Information
- Job Title: APAC Marketing Manager, New Markets
- Company: Centric Software Inc
- Location: Bangkok, Krung Thep Maha Nakhon, Thailand
- Job Type: Full Time
- Category: Marketing
- Date Posted: May 13, 2025
- Experience Level: 10+ years
- Remote Status: 100% Remote (SEA or ANZ)
🚀 Job Overview
Key aspects of this role include:
1. Strategic Planning & Execution: Develop and implement marketing strategies for new markets in the food, beverage, beauty, and personal care sectors across APAC, aligning with regional business goals.
2. Campaigns & Market Development: Plan and deliver multi-channel marketing campaigns and events to drive lead generation, customer acquisition, and engagement in new industries.
3. Brand & Product Marketing: Ensure consistent messaging, localization, and brand integrity across all campaigns and communications, working closely with the global product marketing team to launch localized product initiatives.
4. Performance Monitoring & Optimization: Measure and report on key KPIs, campaign ROI, and pipeline impact to continuously refine marketing strategies in Food and CPC.
5. Team Collaboration & Leadership: Provide leadership and mentorship to Field Marketing Managers, helping them build expertise in the food, beverage, and beauty industries, and manage relationships with external vendors, agencies, and strategic partners.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, dynamic environment with multiple stakeholders. The ideal candidate will have experience working in multi-national environments, preferably in APAC, and be comfortable managing remote teams.
📋 Key Responsibilities
- Strategic Planning & Execution:
- Develop and implement marketing strategies for the food, beverage, beauty, and personal care sectors aligned with APAC business goals.
- Monitor market trends, customer needs, and competitive activities to identify and capitalize on growth opportunities in each target region.
- Guide and support regional Field Marketing Managers in executing localized marketing activities to penetrate new industries.
- Campaigns & Market Development:
- Plan and deliver multi-channel marketing campaigns and events to drive lead generation, customer acquisition, and engagement in new industries.
- Tailor strategies for key accounts and high-priority markets, ensuring maximum impact and relevance.
- Leverage partnerships with local associations, media, and industry influencers to amplify lead generation efforts.
- Brand & Product Marketing:
- Ensure consistent messaging, localization, and brand integrity across all campaigns and communications in alignment with corporate guidelines.
- Work closely with the global product marketing team to launch localized product initiatives and develop promotional tools for the new sectors.
- Performance Monitoring & Optimization:
- Measure and report on key KPIs, campaign ROI, and pipeline impact to continuously refine marketing strategies in Food and CPC.
- Manage the regional marketing budget for the new industries, ensuring effective and efficient use of resources.
- Team Collaboration & Leadership:
- Provide leadership and mentorship to Field Marketing Managers, helping them build expertise in the food, beverage, and beauty industries.
- Manage relationships with external vendors, agencies, and strategic partners to execute regional initiatives effectively.
ASSUMPTION: The ideal candidate will have experience working with remote teams and be comfortable managing multiple stakeholders. Strong communication and collaboration abilities across cultures and regions are essential for success in this role.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, Food Science, Cosmetics, or related fields; MBA is a plus.
Experience:
- 8 - 10+ years of marketing experience with at least 5 years in leadership roles.
- Proven success in B2B software or technology industries; experience with food, beverage, or beauty sectors is highly desirable.
- Strong experience in field marketing, demand generation, and strategic account marketing in multi-national environments, preferably in APAC.
Required Skills:
- Proficiency in marketing automation tools (e.g., Pardot, HubSpot), CRM systems (e.g., Salesforce), and analytics platforms.
- Strong leadership, strategic thinking, and project management skills.
- Excellent communication and collaboration abilities across cultures and regions.
- Ability to thrive in a fast-paced, dynamic environment with multiple stakeholders.
Preferred Skills:
- Experience with AI-driven marketing tools and platforms.
- Familiarity with the food, beverage, beauty, and personal care industries.
- Knowledge of local languages and cultural nuances in target APAC markets.
ASSUMPTION: Candidates with experience in B2B software or technology industries and a strong background in field marketing, demand generation, and strategic account marketing will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 USD (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Comprehensive health, dental, and vision insurance
- Retirement savings plan with company match
- Generous paid time off and flexible work arrangements
- Employee stock purchase plan
- Professional development opportunities and tuition reimbursement
- Wellness programs and gym membership reimbursement
Working Hours: 40 hours per week, with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 1,001-5,000 employees
- Founded: 1992 (as Centric Software Inc.)
- Company Description: Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands, and manufacturers of all sizes. With a growing presence in Asia, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, market, sell, and replenish products.
- Company Specialties: PLM for Retail, Fashion Accessories, Fashion Software, Fashion, Footwear, Outdoor, Product Lifecycle Management, Luxury, Digital Transformation, Sustainability, Consumer Goods, Optimization, Quality, and Maximize Business Performance
📊 Role Analysis
- Career Level: Senior Manager
- Reporting Structure: This role reports directly to the Vice President of Marketing or a similar executive role.
- Work Arrangement: 100% remote, with occasional regional visits required.
- Growth Opportunities: This role offers opportunities to expand into new markets and industries, with potential for career progression into a regional or global marketing leadership position.
ASSUMPTION: The ideal candidate will be comfortable working in a remote-first environment and have experience managing remote teams. Strong leadership and strategic thinking skills are essential for success in this role.
🌍 Location & Work Environment
- Office Type: Remote-first, with occasional regional visits required.
- Office Location(s): Bangkok, Krung Thep Maha Nakhon, Thailand (with occasional travel to other APAC locations)
- Geographic Context: Bangkok is the capital and most populous city of Thailand, serving as a major hub for business, finance, and tourism in Southeast Asia. The city offers a mix of modern infrastructure and traditional culture, with a cost of living that is generally lower than other major Asian cities.
- Work Schedule: Flexible work hours with a focus on results and performance, rather than strict office hours. Occasional regional visits may require adjustments to the work schedule.
ASSUMPTION: The ideal candidate will be comfortable working in a remote-first environment and have experience managing remote teams. Strong communication and collaboration skills are essential for success in this role.
💼 Interview & Application Insights
Typical Process:
1. Online application review
2. Phone or video screen with the hiring manager
3. In-depth behavioral interview with the hiring manager and/or other team members
4. Final interview with the Vice President of Marketing or a similar executive role
Key Assessment Areas:
1. Strategic thinking and problem-solving skills
2. Leadership and team management abilities
3. Cultural fit and adaptability to a remote work environment
4. Industry-specific knowledge and experience with food, beverage, beauty, and personal care sectors
Application Tips:
1. Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
2. Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills.
3. Research the company and industry to demonstrate your understanding of the market and competition.
4. Practice your communication and presentation skills to ensure clarity and confidence in your responses.
ATS Keywords: Marketing Strategy, Market Trends, Lead Generation, Campaign Management, Brand Integrity, Product Marketing, Performance Monitoring, Team Leadership, Collaboration, Project Management, Communication, Analytics, CRM Systems, Marketing Automation, Strategic Thinking, Customer Engagement, Food Industry, Beverage Industry, Beauty Industry, Personal Care Industry, APAC Markets, Remote Work, Team Management, Stakeholder Management
ASSUMPTION: The ideal candidate will have experience working with remote teams and be comfortable managing multiple stakeholders. Strong communication and collaboration skills are essential for success in this role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Pardot, HubSpot)
- CRM systems (e.g., Salesforce)
- Analytics platforms (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Teams, Slack)
- Localization and translation tools (e.g., Google Translate API, Microsoft Translator API)
ASSUMPTION: The ideal candidate will have experience working with remote teams and be comfortable managing multiple stakeholders. Familiarity with the listed tools and technologies is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Centric Software fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive innovation in the industry.
- Collaboration: Centric Software values open communication, teamwork, and cross-functional collaboration to achieve common goals and drive business success.
- Customer-centricity: Centric Software prioritizes understanding and meeting the needs of its customers, ensuring that its products and services deliver value and exceed expectations.
Work Style:
- Agile and adaptable: Centric Software values employees who can quickly adapt to changing circumstances and prioritize efficiency and results.
- Data-driven: Centric Software emphasizes the use of data and analytics to inform decision-making and drive business performance.
- Global mindset: Centric Software operates in a global market and values employees who can work effectively with diverse teams and stakeholders across cultures and time zones.
Self-Assessment Questions:
1. How do you align with Centric Software's value of innovation, and can you provide an example of a time when you drove innovation in your previous role?
2. Describe your experience working with remote teams and managing multiple stakeholders. How do you ensure effective communication and collaboration in a remote work environment?
3. How do you prioritize customer needs and ensure that your marketing strategies deliver value and exceed expectations?
ASSUMPTION: The ideal candidate will have experience working with remote teams and be comfortable managing multiple stakeholders. Strong communication and collaboration skills are essential for success in this role.
⚠️ Potential Challenges
1. Time zone differences: Working with remote teams across APAC may require adjustments to communication and collaboration strategies to accommodate different time zones.
2. Language barriers: Communicating effectively with local teams and stakeholders may require language support or translation services.
3. Cultural nuances: Understanding and adapting to local cultural norms and business practices is essential for success in APAC markets.
4. Market volatility: The food, beverage, beauty, and personal care industries can be volatile, requiring flexibility and adaptability in marketing strategies.
ASSUMPTION: The ideal candidate will have experience working with remote teams and be comfortable managing multiple stakeholders. Strong communication and collaboration skills are essential for success in this role.
📈 Similar Roles Comparison
1. APAC Marketing Manager, New Markets vs. Regional Marketing Manager:
- The APAC Marketing Manager, New Markets role focuses on driving growth in new industries and markets within the APAC region, while the Regional Marketing Manager role is responsible for managing established markets and brands within a specific geographic region.
- The APAC Marketing Manager, New Markets role requires a strong understanding of the food, beverage, beauty, and personal care industries, while the Regional Marketing Manager role may focus on more established industries such as fashion, footwear, or outdoor.
2. APAC Marketing Manager, New Markets vs. Global Marketing Manager:
- The APAC Marketing Manager, New Markets role is focused on driving growth within the APAC region, while the Global Marketing Manager role is responsible for developing and executing marketing strategies on a global scale.
- The APAC Marketing Manager, New Markets role requires a deep understanding of the APAC market and its unique cultural and business nuances, while the Global Marketing Manager role requires a broader perspective and the ability to manage marketing efforts across multiple regions.
ASSUMPTION: The ideal candidate will have experience working with remote teams and be comfortable managing multiple stakeholders. Strong communication and collaboration skills are essential for success in this role.
📝 Sample Projects
1. Food and Beverage Industry Marketing Campaign: Develop and execute a marketing campaign targeting food and beverage manufacturers in the APAC region, focusing on lead generation and customer acquisition through digital channels and events.
2. Beauty Industry Product Launch: Collaborate with the global product marketing team to launch a new beauty product in the APAC region, including market research, localization, and promotional activities.
3. Consumer Electronics Industry Market Analysis: Conduct a market analysis of the consumer electronics industry in APAC, identifying growth opportunities and developing targeted marketing strategies to penetrate new markets.
ASSUMPTION: The ideal candidate will have experience working with remote teams and be comfortable managing multiple stakeholders. Strong communication and collaboration skills are essential for success in this role.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: Can you describe the key responsibilities of the APAC Marketing Manager, New Markets role, and how they align with my skills and experience?
2. Team Structure: How is the marketing team structured, and who will I be working with on a day-to-day basis?
3. Marketing Strategy: What is the current marketing strategy for the food, beverage, beauty, and personal care industries in APAC, and how can I contribute to its development and execution?
4. Growth Opportunities: What are the key growth opportunities for Centric Software in the APAC region, and how can this role contribute to driving business success?
5. Work Environment: How does Centric Software support remote work, and what resources are available to ensure my success in this role?
ASSUMPTION: The ideal candidate will have experience working with remote teams and be comfortable managing multiple stakeholders. Strong communication and collaboration skills are essential for success in this role.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://centricsoftware1.applytojob.com/apply/AYoxASPWh/APAC-Marketing-Manager-New-Markets).
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your leadership, strategic thinking, and problem-solving abilities.
3. Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills.
4. Research the company and industry to demonstrate your understanding of the market and competition.
5. Practice your communication and presentation skills to ensure clarity and confidence in your responses.
6. Follow up with the hiring manager one week after your initial application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: APAC Marketing Manager, New Markets
- Company: Centric Software Inc
- Location: Bangkok, Krung Thep Maha Nakhon, Thailand
- Job Type: Full Time
- Category: Marketing
- Date Posted: May 13, 2025
- Experience Level: 10+ years
- Remote Status: 100% Remote (SEA or ANZ)
🚀 Job Overview
Key aspects of this role include:
1. Strategic Planning & Execution: Develop and implement marketing strategies for new markets in the food, beverage, beauty, and personal care sectors across APAC, aligning with regional business goals.
2. Campaigns & Market Development: Plan and deliver multi-channel marketing campaigns and events to drive lead generation, customer acquisition, and engagement in new industries.
3. Brand & Product Marketing: Ensure consistent messaging, localization, and brand integrity across all campaigns and communications, working closely with the global product marketing team to launch localized product initiatives.
4. Performance Monitoring & Optimization: Measure and report on key KPIs, campaign ROI, and pipeline impact to continuously refine marketing strategies in Food and CPC.
5. Team Collaboration & Leadership: Provide leadership and mentorship to Field Marketing Managers, helping them build expertise in the food, beverage, and beauty industries, and manage relationships with external vendors, agencies, and strategic partners.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, dynamic environment with multiple stakeholders. The ideal candidate will have experience working in multi-national environments, preferably in APAC, and be comfortable managing remote teams.
📋 Key Responsibilities
- Strategic Planning & Execution:
- Develop and implement marketing strategies for the food, beverage, beauty, and personal care sectors aligned with APAC business goals.
- Monitor market trends, customer needs, and competitive activities to identify and capitalize on growth opportunities in each target region.
- Guide and support regional Field Marketing Managers in executing localized marketing activities to penetrate new industries.
- Campaigns & Market Development:
- Plan and deliver multi-channel marketing campaigns and events to drive lead generation, customer acquisition, and engagement in new industries.
- Tailor strategies for key accounts and high-priority markets, ensuring maximum impact and relevance.
- Leverage partnerships with local associations, media, and industry influencers to amplify lead generation efforts.
- Brand & Product Marketing:
- Ensure consistent messaging, localization, and brand integrity across all campaigns and communications in alignment with corporate guidelines.
- Work closely with the global product marketing team to launch localized product initiatives and develop promotional tools for the new sectors.
- Performance Monitoring & Optimization:
- Measure and report on key KPIs, campaign ROI, and pipeline impact to continuously refine marketing strategies in Food and CPC.
- Manage the regional marketing budget for the new industries, ensuring effective and efficient use of resources.
- Team Collaboration & Leadership:
- Provide leadership and mentorship to Field Marketing Managers, helping them build expertise in the food, beverage, and beauty industries.
- Manage relationships with external vendors, agencies, and strategic partners to execute regional initiatives effectively.
ASSUMPTION: The ideal candidate will have experience working with remote teams and be comfortable managing multiple stakeholders. Strong communication and collaboration abilities across cultures and regions are essential for success in this role.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, Food Science, Cosmetics, or related fields; MBA is a plus.
Experience:
- 8 - 10+ years of marketing experience with at least 5 years in leadership roles.
- Proven success in B2B software or technology industries; experience with food, beverage, or beauty sectors is highly desirable.
- Strong experience in field marketing, demand generation, and strategic account marketing in multi-national environments, preferably in APAC.
Required Skills:
- Proficiency in marketing automation tools (e.g., Pardot, HubSpot), CRM systems (e.g., Salesforce), and analytics platforms.
- Strong leadership, strategic thinking, and project management skills.
- Excellent communication and collaboration abilities across cultures and regions.
- Ability to thrive in a fast-paced, dynamic environment with multiple stakeholders.
Preferred Skills:
- Experience with AI-driven marketing tools and platforms.
- Familiarity with the food, beverage, beauty, and personal care industries.
- Knowledge of local languages and cultural nuances in target APAC markets.
ASSUMPTION: Candidates with experience in B2B software or technology industries and a strong background in field marketing, demand generation, and strategic account marketing will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 USD (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Comprehensive health, dental, and vision insurance
- Retirement savings plan with company match
- Generous paid time off and flexible work arrangements
- Employee stock purchase plan
- Professional development opportunities and tuition reimbursement
- Wellness programs and gym membership reimbursement
Working Hours: 40 hours per week, with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 1,001-5,000 employees
- Founded: 1992 (as Centric Software Inc.)
- Company Description: Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands, and manufacturers of all sizes. With a growing presence in Asia, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, market, sell, and replenish products.
- Company Specialties: PLM for Retail, Fashion Accessories, Fashion Software, Fashion, Footwear, Outdoor, Product Lifecycle Management, Luxury, Digital Transformation, Sustainability, Consumer Goods, Optimization, Quality, and Maximize Business Performance
📊 Role Analysis
- Career Level: Senior Manager
- Reporting Structure: This role reports directly to the Vice President of Marketing or a similar executive role.
- Work Arrangement: 100% remote, with occasional regional visits required.
- Growth Opportunities: This role offers opportunities to expand into new markets and industries, with potential for career progression into a regional or global marketing leadership position.
ASSUMPTION: The ideal candidate will be comfortable working in a remote-first environment and have experience managing remote teams. Strong leadership and strategic thinking skills are essential for success in this role.
🌍 Location & Work Environment
- Office Type: Remote-first, with occasional regional visits required.
- Office Location(s): Bangkok, Krung Thep Maha Nakhon, Thailand (with occasional travel to other APAC locations)
- Geographic Context: Bangkok is the capital and most populous city of Thailand, serving as a major hub for business, finance, and tourism in Southeast Asia. The city offers a mix of modern infrastructure and traditional culture, with a cost of living that is generally lower than other major Asian cities.
- Work Schedule: Flexible work hours with a focus on results and performance, rather than strict office hours. Occasional regional visits may require adjustments to the work schedule.
ASSUMPTION: The ideal candidate will be comfortable working in a remote-first environment and have experience managing remote teams. Strong communication and collaboration skills are essential for success in this role.
💼 Interview & Application Insights
Typical Process:
1. Online application review
2. Phone or video screen with the hiring manager
3. In-depth behavioral interview with the hiring manager and/or other team members
4. Final interview with the Vice President of Marketing or a similar executive role
Key Assessment Areas:
1. Strategic thinking and problem-solving skills
2. Leadership and team management abilities
3. Cultural fit and adaptability to a remote work environment
4. Industry-specific knowledge and experience with food, beverage, beauty, and personal care sectors
Application Tips:
1. Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
2. Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills.
3. Research the company and industry to demonstrate your understanding of the market and competition.
4. Practice your communication and presentation skills to ensure clarity and confidence in your responses.
ATS Keywords: Marketing Strategy, Market Trends, Lead Generation, Campaign Management, Brand Integrity, Product Marketing, Performance Monitoring, Team Leadership, Collaboration, Project Management, Communication, Analytics, CRM Systems, Marketing Automation, Strategic Thinking, Customer Engagement, Food Industry, Beverage Industry, Beauty Industry, Personal Care Industry, APAC Markets, Remote Work, Team Management, Stakeholder Management
ASSUMPTION: The ideal candidate will have experience working with remote teams and be comfortable managing multiple stakeholders. Strong communication and collaboration skills are essential for success in this role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Pardot, HubSpot)
- CRM systems (e.g., Salesforce)
- Analytics platforms (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Teams, Slack)
- Localization and translation tools (e.g., Google Translate API, Microsoft Translator API)
ASSUMPTION: The ideal candidate will have experience working with remote teams and be comfortable managing multiple stakeholders. Familiarity with the listed tools and technologies is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Centric Software fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive innovation in the industry.
- Collaboration: Centric Software values open communication, teamwork, and cross-functional collaboration to achieve common goals and drive business success.
- Customer-centricity: Centric Software prioritizes understanding and meeting the needs of its customers, ensuring that its products and services deliver value and exceed expectations.
Work Style:
- Agile and adaptable: Centric Software values employees who can quickly adapt to changing circumstances and prioritize efficiency and results.
- Data-driven: Centric Software emphasizes the use of data and analytics to inform decision-making and drive business performance.
- Global mindset: Centric Software operates in a global market and values employees who can work effectively with diverse teams and stakeholders across cultures and time zones.
Self-Assessment Questions:
1. How do you align with Centric Software's value of innovation, and can you provide an example of a time when you drove innovation in your previous role?
2. Describe your experience working with remote teams and managing multiple stakeholders. How do you ensure effective communication and collaboration in a remote work environment?
3. How do you prioritize customer needs and ensure that your marketing strategies deliver value and exceed expectations?
ASSUMPTION: The ideal candidate will have experience working with remote teams and be comfortable managing multiple stakeholders. Strong communication and collaboration skills are essential for success in this role.
⚠️ Potential Challenges
1. Time zone differences: Working with remote teams across APAC may require adjustments to communication and collaboration strategies to accommodate different time zones.
2. Language barriers: Communicating effectively with local teams and stakeholders may require language support or translation services.
3. Cultural nuances: Understanding and adapting to local cultural norms and business practices is essential for success in APAC markets.
4. Market volatility: The food, beverage, beauty, and personal care industries can be volatile, requiring flexibility and adaptability in marketing strategies.
ASSUMPTION: The ideal candidate will have experience working with remote teams and be comfortable managing multiple stakeholders. Strong communication and collaboration skills are essential for success in this role.
📈 Similar Roles Comparison
1. APAC Marketing Manager, New Markets vs. Regional Marketing Manager:
- The APAC Marketing Manager, New Markets role focuses on driving growth in new industries and markets within the APAC region, while the Regional Marketing Manager role is responsible for managing established markets and brands within a specific geographic region.
- The APAC Marketing Manager, New Markets role requires a strong understanding of the food, beverage, beauty, and personal care industries, while the Regional Marketing Manager role may focus on more established industries such as fashion, footwear, or outdoor.
2. APAC Marketing Manager, New Markets vs. Global Marketing Manager:
- The APAC Marketing Manager, New Markets role is focused on driving growth within the APAC region, while the Global Marketing Manager role is responsible for developing and executing marketing strategies on a global scale.
- The APAC Marketing Manager, New Markets role requires a deep understanding of the APAC market and its unique cultural and business nuances, while the Global Marketing Manager role requires a broader perspective and the ability to manage marketing efforts across multiple regions.
ASSUMPTION: The ideal candidate will have experience working with remote teams and be comfortable managing multiple stakeholders. Strong communication and collaboration skills are essential for success in this role.
📝 Sample Projects
1. Food and Beverage Industry Marketing Campaign: Develop and execute a marketing campaign targeting food and beverage manufacturers in the APAC region, focusing on lead generation and customer acquisition through digital channels and events.
2. Beauty Industry Product Launch: Collaborate with the global product marketing team to launch a new beauty product in the APAC region, including market research, localization, and promotional activities.
3. Consumer Electronics Industry Market Analysis: Conduct a market analysis of the consumer electronics industry in APAC, identifying growth opportunities and developing targeted marketing strategies to penetrate new markets.
ASSUMPTION: The ideal candidate will have experience working with remote teams and be comfortable managing multiple stakeholders. Strong communication and collaboration skills are essential for success in this role.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: Can you describe the key responsibilities of the APAC Marketing Manager, New Markets role, and how they align with my skills and experience?
2. Team Structure: How is the marketing team structured, and who will I be working with on a day-to-day basis?
3. Marketing Strategy: What is the current marketing strategy for the food, beverage, beauty, and personal care industries in APAC, and how can I contribute to its development and execution?
4. Growth Opportunities: What are the key growth opportunities for Centric Software in the APAC region, and how can this role contribute to driving business success?
5. Work Environment: How does Centric Software support remote work, and what resources are available to ensure my success in this role?
ASSUMPTION: The ideal candidate will have experience working with remote teams and be comfortable managing multiple stakeholders. Strong communication and collaboration skills are essential for success in this role.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://centricsoftware1.applytojob.com/apply/AYoxASPWh/APAC-Marketing-Manager-New-Markets).
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your leadership, strategic thinking, and problem-solving abilities.
3. Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills.
4. Research the company and industry to demonstrate your understanding of the market and competition.
5. Practice your communication and presentation skills to ensure clarity and confidence in your responses.
6. Follow up with the hiring manager one week after your initial application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.